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Hear perspectives from Ken Johns, Brunner partner and Chief Client Officer, who leads the agency's account management, data science and creative teams.

Perspectives from Ken Johns | Brunner

Partner, Chief Client Officer

Ken Johns

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<p><a href="https://www.dairylandinsurance.com/" rel="noopener noreferrer" target="_blank">Dairyland Insurance</a> is a leading provider of auto and motorcycle insurance products in the U.S. as part of the <a href="https://www.sentry.com/" rel="noopener noreferrer" target="_blank">Sentry Insurance Group.</a> The brand wanted to build awareness and generate leads and sought out a strong agency partner to help support those objectives.&nbsp;</p><p>We are thrilled to share that after a thorough search process, Dairyland has picked Brunner as its agency of record.&nbsp;</p><p>“We chose to partner with Brunner because of their reputation for developing comprehensive integrated strategies deeply rooted in data with a clear understanding of reaching our target audience across multiple channels and platforms,” said Pete Anhalt, president of Dairyland. “We are confident that through this new partnership, we’ll work together on propelling Dairyland to become a household name and top insurance provider for our loyal customers.”&nbsp;</p><h2><strong>A Successful Pitch Built on Learning Dairyland’s Business</strong>&nbsp;</h2><p>During Dairyland’s search process, the Brunner team focused on demonstrating a key strength — getting into the trenches to learn and deeply understand their business and their customers. That depth of knowledge allowed us to develop marketing strategies and campaigns that deliver on key objectives and truly drive business impact.&nbsp;</p><p>As AOR, our team is excited to jump into the auto insurance world and partner with Dairyland, which operates in a challenging insurance market.&nbsp;</p><h2><strong>New ‘Come as You Are’ Marketing Campaign Launches Soon</strong>&nbsp;</h2><p>The Brunner team is currently evolving Dairyland’s ‘Come as You Are’ campaign to highlight the company’s non-standard auto insurance policy. Launching in November, this campaign comes to life through spots that will reach target audiences across a broad array of marketing channels.&nbsp;&nbsp;</p><p>We’re looking forward to seeing the results of the ‘Come as You Are’ campaign and the impact it has on Dairyland as our partnership continues to grow in 2024 and beyond.</p>

We are thrilled to share that after a thorough search process, Dairyland Insurance has picked Brunner as its agency of record. Learn more.

Dairyland Insurance Selects Brunner as Agency of Record

Dairyland Insurance Selects Brunner as Agency of Record

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