Search Engine Marketing Services (SEM)
Are You Leaving Search Clicks and Conversions on the Table?
Effective digital marketing is far more than putting your brand online and waiting for customers. It’s critical to place your messages right in front of your target audiences as they search for solutions online, because that’s where they’re looking.
Google, the world’s dominant search engine at nearly 82% of market share, processes more than 6.3 million searches per minute worldwide, according to Statista.
At Brunner, there’s no such thing as a one-size-fits-all SEM strategy.
Search engine marketing, also called paid search advertising, helps ensure that customers searching online for what you sell see your ad on the search engine results page, and feel compelled by your message to click.
Successful SEM campaigns require experience, expertise, and a relentless determination to win clicks to your landing page. If you’ve tried SEM and found it lacking, it’s likely due to one of these reasons:
- Poor campaign structure. Success in paid search requires a strong foundation built on a sound campaign structure that maps to your marketing goals.
- Irrelevant keyword and match type selection. Targeting keywords that don’t align with the search intent of your audience can lead to low-quality traffic, poor performance, and wasted budget.
- Low-quality landing page experience. Pages that aren't designed for SEM traffic, load slowly, or don't match your campaigns just don’t perform well.
- Setting and forgetting your SEM budget. Well-executed SEM campaigns require adjusting your spend in real-time based on campaign performance and business goals.
Your business isn't generic, so why settle for a generic paid search strategy?
Let us craft a SEM strategy tailored to the unique challenges and goals of your industry — and your business.
Brunner’s Approach: A Balance of AI and Human Touch
Brunner’s SEM experts, who average 10 years of experience, aren't just seasoned professionals — they're your strategic allies. Our approach differs from other agencies in that we value the balance of AI-powered tools and human touch vs. “setting and forgetting” campaigns.
Automation has made managing paid search campaigns more efficient. However, our human expertise and insights are crucial to making data-driven decisions, optimizing campaigns, and identifying new opportunities to maximize a campaign's ROI.
At Brunner, we follow SEM best practices that our team has tested on thousands of accounts over the years and that we continuously update with the ever-evolving paid search space as it evolves. Our approach includes:
- Working with you to develop a strategic campaign structure that targets the audiences you need to reach.
- Choosing the right campaign type to meet your marketing goals, whether we use standard SEM, Google Performance Max, shopping, demand gen, display, video, or app campaigns.
- Developing compelling ads for the keywords and audiences that matter most to your business, so your messages dominate search engine results pages.
- Implementing performance reporting that gives you measurable results and lets you track every available front-end metric including clicks, conversions, and ROI.
Prospective customers are searching online for what your brand offers. Are you ready to launch paid search marketing to help them find you?
Let us work with you to create and activate strategic SEM campaigns.
Expertise You Can Count On
Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Shopping Certification
Google Ads Measurement Certification
Bing Ads Search Advertising Learning Path
Bing Ads Native & Display Advertising Learning Path
Bing Ads Shopping Advertising Learning Path
Search Ads 360 Certified
Skai Certified
Google Analytics Certification
“Brunner truly understands our business and acts like a true partner for us.
SEM Services
- Keyword research
- Ad copy creation
- Site extentions
- Landing page alignment
- Bidding/budgeting
- Google/Bing shopping
- YouTube
- Google Display Network
- Google Discovery
- Gmail ads
- Microsoft Multi-media Ads
- Reporting
- Performance Max
- Experiment testing
- Local service ads
- App campaigns
- Planning, buying & management
Partnering With the Best in the Biz.
Relationships are built on results, and we have a lot of long relationships.
Good people getting great results.
Find out how we can do it for you.
