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A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition.&nbsp;The “Let’s Talk” campaign received the award in the Film, Video &amp; Sound category. The 0:30 spot highlights the importance of retirement savings, especially for younger adults.&nbsp;The ADDY win celebrates the Brunner team’s creativity, as well as WesBanco’s vision to provide meaningful and helpful financial guidance to consumers. Learn more about <a href="https://www.brunnerworks.com/our-work/wesbanco" rel="noopener noreferrer" target="_blank">Brunner’s 17-year relationship with WesBanco</a>.

Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition. Learn more.

Video Spot for WesBanco Wins Silver ADDY Award

Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

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<h2>Home Improvement Research Institute Picks Brunner for New Strategic Partner Program</h2>

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“Brunner shares our same mission to make a positive impact in the home improvement industry,” said Dave King, executive director of HIRI. “They are in the trenches working with leading clients in our space, so they have insight and marketing expertise that can bring a ton of value to our HIRI members. Partnering with Brunner felt like a natural next step.”&nbsp;<h2>Partnership Will Bring Value to Home and Building Products Industry</h2>The Brunner team will work with HIRI to develop original content for HIRI members, covering topics like:&nbsp;<ul><li>Creating an Impactful Brand&nbsp;</li><li>Turning Contractors into Brand Advocates&nbsp;</li><li>The DIY Index&nbsp;</li></ul>In addition, we’ll be an active contributor as a keynote sponsor at the annual <a href="https://www.hiri.org/summit" rel="noopener noreferrer" target="_blank">HIRI Summit</a>, where home improvement manufacturers, retailers, and stakeholders hear from experts on data-driven insights and new ideas.For decades, Brunner has helped to define category leaders across the home and building products industry. Some examples:&nbsp;<ul><li><a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">A 16-point purchase intent lift</a> for YellaWood, maker of pressure treated pine lumber products&nbsp;</li><li><a href="https://www.brunnerworks.com/our-work/home-depot-rental" rel="noopener noreferrer" target="_blank">Multiple record-setting weeks in rental transactions</a> for The Home Depot’s rental business.&nbsp;&nbsp;</li><li>Audience contextual studies for Owens Corning’s roofing business to better understand and target their homeowner customer.&nbsp;</li></ul>

Brunner is now a strategic partner with HIRI, the leading non-profit research organization in the home improvement industry. Learn more about our new partnership.

Brunner, HIRI Partner to Offer Marketing, Industry Solutions 

Video spots for two Brunner clients — YellaWood and Vespyr — have won <a href="https://www.graphis.com/competition/advertising-awards-2024/recent-winners/?category=&amp;entry_type=&amp;region=north-america" rel="noopener noreferrer" target="_blank">Graphis Advertising Awards 2024</a>, which recognize the world’s best creative work.&nbsp;We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.

<h2>YellaWood: Graphis Platinum and Gold Awards for ‘Beavers’ Spots</h2>Brand, Client: <a href="https://www.yellawood.com/" rel="noopener noreferrer" target="_blank">YellaWood</a>, Great Southern Wood Preserving Inc.Platinum Awards: “Save the Heist” and “Roasting Marshmallows” | Gold Award: “Bocce”Campaign Objective: Solidify YellaWood brand pressure treated pine as the go-to lumber choice of builders for outdoor building projects including decks, porches, fencing, and garden structures. The video spots feature a ragtag team of beavers — nature’s master builders — who pursue the best and risk it all to get their paws on YellaWood. <a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">See case study</a>.Campaign Channels: Social media platforms, local cable TV, broadcast TVSupporting Brunner Teams: Account Management, Brand Strategy, Creative, Media

<h2>Vespyr: Graphis Silver Award for ‘Two Mothers’ Spot</h2>Two MothersBrand, Client: <a href="https://coldeeze.com/?variant=45604134158616" rel="noopener noreferrer" target="_blank">Cold-EEZE</a>, Vespyr BrandsSilver Award: “Two Mothers”Campaign Objective: Build awareness among health-conscious moms that Cold-EEZE is both natural and highly effective. The video spot features “two mothers” — the character of Mother Nature advising a real mom who is seeking natural remedies to treat her colds.Campaign Channels: TV, CTV, paid social mediaSupporting Brunner Teams: Account Management, Creative, Media

Celebrate the success of Brunner’s award-winning video spots for YellaWood and Cold-EEZE. Discover the creative that earned the prestigious Graphis Awards.

Video Spots For YellaWood, Cold-EEZE Win Prestigious Graphis Awards

Hear perspectives from Ken Johns, Brunner partner and Chief Client Officer, who leads the agency's account management, data science and creative teams.

Perspectives from Ken Johns | Brunner

Partner, Chief Client Officer

Ken Johns

<a href="https://www.dairylandinsurance.com/" rel="noopener noreferrer" target="_blank">Dairyland Insurance</a> is a leading provider of auto and motorcycle insurance products in the U.S. as part of the <a href="https://www.sentry.com/" rel="noopener noreferrer" target="_blank">Sentry Insurance Group.</a> The brand wanted to build awareness and generate leads and sought out a strong agency partner to help support those objectives.&nbsp;We are thrilled to share that after a thorough search process, Dairyland has picked Brunner as its agency of record.&nbsp;“We chose to partner with Brunner because of their reputation for developing comprehensive integrated strategies deeply rooted in data with a clear understanding of reaching our target audience across multiple channels and platforms,” said Pete Anhalt, president of Dairyland. “We are confident that through this new partnership, we’ll work together on propelling Dairyland to become a household name and top insurance provider for our loyal customers.”&nbsp;<h2>A Successful Pitch Built on Learning Dairyland’s Business&nbsp;</h2>During Dairyland’s search process, the Brunner team focused on demonstrating a key strength — getting into the trenches to learn and deeply understand their business and their customers. That depth of knowledge allowed us to develop marketing strategies and campaigns that deliver on key objectives and truly drive business impact.&nbsp;As AOR, our team is excited to jump into the auto insurance world and partner with Dairyland, which operates in a challenging insurance market.&nbsp;<h2>New ‘Come as You Are’ Marketing Campaign Launches Soon&nbsp;</h2>The Brunner team is currently evolving Dairyland’s ‘Come as You Are’ campaign to highlight the company’s non-standard auto insurance policy. Launching in November, this campaign comes to life through spots that will reach target audiences across a broad array of marketing channels.&nbsp;&nbsp;We’re looking forward to seeing the results of the ‘Come as You Are’ campaign and the impact it has on Dairyland as our partnership continues to grow in 2024 and beyond.

We are thrilled to share that after a thorough search process, Dairyland Insurance has picked Brunner as its agency of record. Learn more.

Dairyland Insurance Selects Brunner as Agency of Record

Get the best advice. With years of experience across sectors - there's a lot to learn from Jeff Maggs, Managing Partner at Brunner.

Perspectives from Jeff Maggs | Brunner

Managing Partner, Atlanta

Jeff Maggs

We are captivated by boundless possibilities as we combine forces and create engaging integrated marketing campaigns with <a href="https://www.churchs.com/" rel="noopener noreferrer" target="_blank">Church’s Texas Chicken®</a>, the latest company to join our client roster. We’re excited to share that earlier this year, Church’s® named Brunner its new agency of record.&nbsp;&nbsp;Church’s® is one of the world’s largest quick-service chicken restaurant chains and is renowned for its hand-battered, fried chicken and Honey-Butter Biscuits™ — so delicious! And to top it off, they have been serving communities for more than 70 years. With a long-standing brand seeking strategic marketing expertise, Brunner became the perfect pairing with decades of knowledge in the restaurant realm and quick food service industry.&nbsp;&nbsp;In coming months, we are eager to serve up enticing integrated marketing solutions for Church’s®. This collaboration will help elevate the brand and strengthen its community connections to drive strategic growth. With our experience in strategic planning, creative development, social media marketing, digital marketing, and analytics, we have honed our skills and developed a deep understanding of the ever-evolving landscape. Our talented team of professionals is dedicated to staying ahead of the curve, continuously learning, and adapting to emerging trends to provide Church’s® with innovative solutions that will drive success continuously.&nbsp;“We are excited to join forces with Brunner as we embrace a future as bold as our flavor,” said Natalia Franco, executive vice president and chief marketing officer at Church’s Texas Chicken®. “Their proven expertise in the marketing landscape and deep understanding of our industry will undoubtedly help us amplify our brand and engage with our loyal customers in new strategic and meaningful ways.”&nbsp;With Brunner as its AOR, Church’s® aims to continue to build on its legacy of providing delicious food and memorable dining experiences by implementing innovative marketing strategies that connect with customers on both an emotional and culinary level. We’re excited to see where this partnership goes as we hit the ground running in 2023.&nbsp;&nbsp;

Brunner proudly announces its new partnership with Church’s Texas Chicken. Discover how this collaboration aims to elevate the brand’s marketing and drive growth.

Brunner Welcomes Church's Texas Chicken  

Good People. Good Work. That’s the Brunner way. And we at Brunner pride ourselves on these core tenets when partnering with clients and executing their visions.&nbsp;&nbsp;We recently partnered with <a href="https://goodwillng.org/" rel="noopener noreferrer" target="_blank">Goodwill of North Georgia</a> to help build a brand campaign that celebrates all the good that the organization does to give back to local communities.&nbsp;Our campaign, Go Big on Good, was recognized by the <a href="https://www.ama-atlanta.com/" rel="noopener noreferrer" target="_blank">American Marketing Association, Atlanta</a>, with an Integrated Campaign: Non-Profit AMY award at last night’s AMY Awards celebration.&nbsp;&nbsp;“Go Big on Good was developed to build a deeper, more meaningful understanding of Goodwill’s mission with their key audiences (goods donors, shoppers) by highlighting how donations go further in their hands. The campaign was designed to attract and engage younger and more diverse communities who support organizations engaged in positive social changes. All while driving more traffic into the retail locations during promotional periods,” said Brunner’s Jeff Maggs, managing partner, Atlanta.&nbsp;&nbsp;Brunner’s creative work features actual unique product finds procured from local Goodwill of North Georgia locations. Using imaginative stop-motion photography, these smaller procured items would contribute to a much larger whole when seen from a different point of view. That approach helped the audience visualize how Goodwill can maximize small amounts of good. With every donation and purchase, community members become a part of something much bigger — job opportunities for North Georgians. The campaign conveys to shoppers and donors alike that when they shop at or donate to Goodwill, they “Go Big on Good.”&nbsp;Goodwill of North Georgia is a mission-oriented organization whose purpose is simple: PUT PEOPLE TO WORK. With one virtual and 14 physical career centers across North Georgia, Goodwill provides job training and placement services to anyone in the community. The support of donors, shoppers, and community partners is the fuel that enables Goodwill of North Georgia to maximize their efforts in helping job seekers overcome employment barriers. In Goodwill’s hands, every dollar goes further. &nbsp;

Brunner partnered with Goodwill of North Georgia to help build a brand campaign that celebrates all the good that the organization does to give back. Read more.

Brunner Wins BIG on GOOD

With bold leadership and dedication, Michael Brunner — Brunner’s founder — has led the company to huge successes over the years, culminating in his recent win&nbsp;as an inductee to the&nbsp;American Advertising Federation (AAF) Pittsburgh’s&nbsp;2022 Hall of Fame. And we couldn’t think of anyone more deserving than Michael.&nbsp;More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael.&nbsp;“I am honored to be listed not only as an inductee for the American Advertising Federation Hall of Fame Award but also to be listed with so many other talented winners here in Pittsburgh,” Michael said.&nbsp;&nbsp;Last December, after more than four decades in the advertising business, Michael announced his retirement as chairman and CEO of his namesake agency. His goal had always been to make Brunner one of the best advertising agencies in the country, and with Michael’s foundational leadership and drive, Brunner continues to thrive and grow with that goal in mind. Now, Michael continues to serve the company in a chairman emeritus role, providing valuable insight and guidance along the way.&nbsp;&nbsp;AAF is the oldest and largest advertising trade association in the county, and this award is the ultimate form of recognition, honoring legends who have significantly and uniquely contributed to the industry.&nbsp;See the full list of <a href="https://www.aafpgh.org/event/hall-of-fame-gala/" rel="noopener noreferrer" target="_blank">Ad Feds’ 2022 Hall of Fame and Hall of Achievements Award winners</a>.

Michael Brunner, founder of Brunner, is inducted into the AAF Pittsburgh Hall of Fame, celebrating his impactful career and leadership. Learn more.

Michael Brunner Honored as AAF Pittsburgh’s Hall of Fame Inductee

Founder Michael Brunner is Honored as AAF Pittsburgh’s Hall of Fame Inductee

<a href="https://goodwillng.org/" rel="noopener noreferrer" target="_blank">Goodwill of North Georgia</a>,&nbsp;one of the largest and oldest non-profits in Georgia, has selected Brunner&nbsp;as its agency of record, responsible for overall media planning, creative strategy, as well as digital strategy including paid social, digital display and digital video. With nearly 100 years of experience, the organization sought a new agency to partner with them to evolve and grow in this new age of digital transformation and innovation.“Brunner’s deep knowledge of the digital landscape coupled with its data-and audience-driven approach to developing strategic marketing and creative campaigns and programs will support Goodwill’s goals of reaching a younger and more tech-savvy demographic,” said Elaine Armstrong, Vice President of Marketing, Goodwill of North Georgia.Goodwill of North Georgia serves a 45-county territory with over 100 locations across the North Georgia footprint. Through its career centers and job training programs, Goodwill of North Georgia makes a daily impact in the community by assisting all jobseekers in their individual efforts to live a better life, including veterans, people with disabilities, youth, single parents, the under-employed, and people with criminal backgrounds. Last year, their efforts had an economic impact of over $1 billion through working with more than 5,000 employer partners, 39 public sector partners, 93 private foundation partners and 65 nonprofit partners. Also, more than 16,000 Georgians were connected with new jobs through Goodwill services last year which is more than any other Goodwill in the United States.At Brunner, we feel so fortunate to have the opportunity to help tell Goodwill’s story and assist them with their strategic vision. Our integrated approach of leveraging creativity, data analytics, and technology has proven to be effective in reaching a younger and more diverse demographic, which is vital to Goodwill of North Georgia’s transformation and continued success.ABOUT GOODWILL OF NORTH GEORGIAThe mission of Goodwill of North Georgia is to put people to work. The nonprofit has provided services in the region for more than 90 years. In fiscal year 2021, Goodwill of North Georgia provided job training and employment services to over 31,000 people and helped over 16,000 people find jobs or start new businesses. The organization currently operates 69 stores, 53 attended donation centers, and 14 career centers. Revenues generated from Goodwill’s retail program help fund job training and placement programs. For more information about Goodwill of North Georgia, visit <a href="https://goodwillng.org/" rel="noopener noreferrer" target="_blank">https://goodwillng.org/</a>.

Leading independent marketing agency, Brunner, is chosen as the agency of record for Goodwill of North Georgia, driving impactful marketing strategies. Learn more.

Brunner Selected As Agency Of Record For Goodwill Of North Georgia

Leading Independent Marketing Agency Brunner Selected As Agency Of Record For Goodwill Of North Georgia

Each company or organization that partners with Brunner has unique challenges to overcome, business goals to meet, and key audiences to reach. We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition.Brunner campaigns for three client partners — <a href="https://www.edgarsnyder.com/?gclid=CjwKCAjwsJ6TBhAIEiwAfl4TWBuHvvK761qzbc7vxpD1I_A2MOTS9X1-eLSf-zAP-2lure73DFGOlBoCXWoQAvD_BwE" rel="noopener noreferrer" target="_blank">Edgar Snyder &amp; Associates</a> (legal services), <a href="https://www.lvhn.org/" rel="noopener noreferrer" target="_blank">Lehigh Valley Health Network</a> (health care), and&nbsp;<a href="https://www.wesbanco.com/?gclid=CjwKCAjwsJ6TBhAIEiwAfl4TWMKkDtUAc5Li0p2akPeeCb_TeDew4908THyBd8w-v6Fd2oK3LZm2_hoCakcQAvD_BwE" rel="noopener noreferrer" target="_blank">WesBanco</a> (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh.Here’s how we’re helping these clients deliver messages that resonate with their target audiences and drive their businesses forward.

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to drive results — and earn recognition. Read more.

From Legal Services to Health Care to Banking, Brunner Client Campaigns Win ADDY Awards

As a public university with stellar academics, big-time research, and a warm, welcoming culture, <a href="http://iup.edu" rel="noopener noreferrer" target="_blank">Indiana University of Pennsylvania</a> needed unique ways to help future students learn what the school has to offer. The IUP team wanted to reach target audiences in a way that wouldn’t look or feel like any other college’s recruitment campaigns.Brunner, as IUP’s marketing partner, got to work.The result is the&nbsp;‘Get in the Grove’&nbsp;campaign, a set of videos featuring one of IUP’s most beloved campus features — its grove of towering, majestic oak trees — along with enthusiastic students engaged in all types of academic pursuits.<h2>Winning Silver at 37th Annual Education Advertising Awards</h2>In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37th Annual Education Advertising Awards. The competition drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools. A national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals judged the entries.The campaign launched with videos of :30, :15 and :06 seconds airing on broadcast and cable channels. The spots have exceeded target rating point (TRP) goals across all markets.<h2>Inspiring Students to Envision Their Future</h2>Each ‘Get in the Grove’ video invites prospective students to envision their future at IUP. The voice-overs share inspiring messages about the opportunities IUP offers: “Welcome to the Oak Grove at IUP, where big-time research opportunities are for the many, not just the few, and world-renowned professors ignite ambitions. Search here and there’s no telling how far you’ll grow. Get in the grove … at IUP.”The spots were filmed on the IUP campus to capture the grandeur of those mighty oaks, and include students from a cross-section of academic majors and programs. The Brunner team worked with <a href="https://www.animalstudio.com/" rel="noopener noreferrer" target="_blank">Animal Media</a>, Pittsburgh, for production.At Brunner, we’re honored to work with the IUP team and excited to see this strategic and creative collaboration continue to deliver results. More to come!

Get in the Grove

Brunner’s 'Get in the Grove' campaign for IUP wins silver at the National Education Advertising Awards. Discover how this creative campaign stood out.

Campaign for IUP Takes Silver in National Education Advertising Awards

‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Stay updated on the latest PR trends and tips for building brand reputation and effective media communication.

Stay updated on the latest PR trends and strategies to enhance your brand reputation. Explore insights into effective media communication, relationship building, and the art of shaping public perception in today’s fast-paced environment.

Our Perspectives on Public Relations | Brunner

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On Jan. 27, 2022, the&nbsp;<a href="https://prsa-pgh.org/" rel="noopener noreferrer" target="_blank">Public Relations Society of America (PRSA) Pittsburgh chapter</a>&nbsp;hosted its annual&nbsp;<a href="https://prsa-pgh.org/2022-renaissance-awards/" rel="noopener noreferrer" target="_blank">Renaissance Awards</a>, held at the Carnegie Science Center. The event honors local organizations, agencies and businesses as well as communicators for their innovative work across all aspects of public relations and marketing communications.In the Integrated Marketing Campaign category, the Brunner team took home a&nbsp;Renaissance Award&nbsp;for its 2021 marketing campaign for client The Home Depot Rental, and an&nbsp;Award of Merit&nbsp;for its 2021 marketing campaign for client Rinnai.In the Media Relations category, Brunner received a&nbsp;Renaissance Award&nbsp;and an&nbsp;Award of Merit&nbsp;for its trade media relations strategies for clients Reliance Worldwide Corporation (RWC) and Rinnai, respectively.“We’re thrilled to start the year off with honors from the Pittsburgh community on our client work over the last year,” said Jordan Mitrik, senior PR &amp; content specialist at Brunner. “These campaigns are built on the foundation of strategy, data and creativity – and it’s fantastic to get recognition while elevating our clients in the process.”The Home Depot Rental: Integrated Marketing CampaignIn 2021, The Home Depot Rental challenged Brunner to target both professional contractors and DIYers through an innovative, compelling integrated marketing campaign that would increase awareness, consideration, and conversions to rent their large equipment, tools, and trucks. The result? Record-setting weeks in rental transactions and surpassed objectives.Rinnai: Integrated Marketing Campaign + Media RelationsAfter Brunner was selected as Rinnai’s North American B2B Agency Of Record, Brunner developed an omnichannel marketing strategy to increase brand awareness across the portfolio. The Brunner team leveraged SEM, paid social, SEO, PR, content, influencer marketing, trade media and research to drive positive results across all channels.RWC: Media RelationsWith an emphasis placed on trade media relations, Brunner helped RWC achieve significant results while reaching key audiences for each of their portfolio brands, including 162 earned media opportunities 20 consecutive months with no negative sentiment.Brunner is no stranger to the PRSA Pittsburgh Renaissance Awards. The agency’s campaigns, employees, and teams have been honored consistently over the last seven years in the Influencer Marketing, Written Content, Reputation Management, Rising Star, and Team of the Year categories. Most recently, Brunner took home Best in Show for its&nbsp;<a href="https://www.brunnerworks.com/perspectives/brunner-wins-best-in-show-at-prsa-pittsburgh-2021-renaissance-awards" rel="noopener noreferrer" target="_blank">B2C digital campaign on behalf of client Zep</a>.

Discover how Brunner’s innovative integrated marketing and PR campaigns earned top honors at the PRSA Renaissance Awards. 

Agency takes home four awards for three clients in the home category

Brunner Honored for PR Campaigns at PRSA Renaissance Awards

Brunner Honored for Integrated Marketing, PR Campaigns at PRSA Renaissance Awards

If an agency is not truly entrepreneurial, inventive, and nimble, it’s difficult to thrive in an industry that is often considered one of the most volatile. More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder. With his continued foresight and progressive thinking, it’s no surprise he was selected as a winner of&nbsp;Pittsburgh Business Times’ 2021 Outstanding CEO and Top Executives Award.“It is a privilege to be considered an outstanding CEO and top executive in the region,” Michael said. “I started this business more than thirty years ago and wouldn’t be recognized for this award without the continued commitment, dedication, and talent from across our clients and agency team.”Under Michael’s leadership, Brunner is always inspired to create compelling ideas to positively impact the lives of its employees and clients. Michael’s goal for Brunner has always been to be one of the best advertising agencies in the country, and his clients will tell you that he and his team are relentless in going above and beyond.See the full list of&nbsp;<a href="https://www.bizjournals.com/pittsburgh/news/2021/08/19/introducing-outstanding-2021-ceo-winners.html?ana=e_pit_bn_exclusive_exclusive&amp;j=90569735&amp;t=Breaking%20News&amp;mkt_tok=NjczLVVXWS0yMjkAAAF_aoDDGPIOmEVI7eYeXLNgLWtcGkUxOudhqcvKSwlLDWy2P9OR061M_ltlOFTl3k__H4qHepbYu57tR6VK1zFN0dqzMqCc00ubx1G1Pwc08DElnXY" rel="noopener noreferrer" target="_blank">Pittsburgh Business Times’ 2021 Outstanding CEO and Top Executives Award winners</a>.

Michael Brunner, CEO of Brunner, is honored with the Outstanding CEO and Top Executives Award for his visionary leadership and dedication. Learn more.

Brunner’s Founder is Honored with CEO and Top Executives Award

Brunner’s Founder is Honored with Outstanding CEO and Top Executives Award

<a href="https://www.edgarsnyder.com/" rel="noopener noreferrer" target="_blank">Edgar Snyder &amp; Associates</a>&nbsp;is one of the most well-known brands in the Pittsburgh region. With approximately&nbsp;40&nbsp;years of experience as a leading&nbsp;personal injury law firm, the company sought a new agency partner to&nbsp;help continue the evolution of its brand and marketing strategy. Effective immediately, Brunner has been selected as agency of record, responsible for overall media planning and creative strategy, including traditional media buying as well as paid social, digital display, and digital video.“We wanted an agency that would help usher in a new era for the ESA brand and would bring the right combination of creativity and strategic thinking,” said Michael Rosenzweig, the firm's managing partner.ESA wants to help people understand how to best protect their rights through an often-convoluted legal process, by identifying an advocate to help them navigate difficult and confusing circumstances often associated with experiencing an injury. ESA’s care for clients and the local community played a role in the agency selection process with Brunner. ESA and Brunner have a shared local history, founded around the same time and with a similar passion for local organizations and causes that make the region stronger. These commonalities were important factors when selecting a new agency partner.“We are proud of our Pittsburgh heritage,” Rosenzweig continued. “It’s an honor to serve the entire western and central Pennsylvania community. Partnering with someone who values our neighbors and our region in the same way we do was a natural fit.”“We are thrilled to work with such an iconic Pittsburgh-based brand and look forward to using our local market knowledge and our strategic and creative expertise to help ESA achieve their goals,” said Brad Cook, Brunner group account director.ABOUT EDGAR SNYDER &amp; ASSOCIATESEdgar Snyder &amp; Associates is a plaintiff’s personal injury law firm representing people hurt in all types of accidents since 1982. The firm also represents injured workers as well as the victims of workplace discrimination and harassment. Office locations include&nbsp;Pittsburgh, Altoona, Ebensburg, Erie, and Johnstown, Pennsylvania with recent expansion into the Harrisburg area. For more information, visit <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.edgarsnyder.com%2F&amp;data=04%7C01%7Ckmickschl%40brunnerworks.com%7C2456057aae01457b856308d914b18319%7C75f07833328847a295d9784dafd3c511%7C0%7C0%7C637563574918639999%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=qz2aEzEjwRT7JPbiuSeVk7oJ7FwiRSoROd4wlcZrsFU%3D&amp;reserved=0" rel="noopener noreferrer" target="_blank">www.EdgarSnyder.com</a>.

Edgar Snyder & Associates (ESA) is one of the most well-known brands in the Pittsburgh region. Learn about Brunner’s new role as the Agency of Record for ESA.

Brunner Selected as AOR for Edgar Snyder & Associates

Brunner Selected as AOR for Edgar Snyder & Associates as Partner in Innovation for Overall Brand and Marketing Strategy

Inspire your creativity with thoughts, dreams and expertise from Dan Magdich, Director of Creative Services, at Brunner.

Perspectives from Dan Magdich | Brunner

Vice President, Executive Creative Director

Dan Magdich

At the 2021 award ceremony held Friday, April 30, Brunner’s creative campaign for client&nbsp;<a href="https://cityofasylum.org/" rel="noopener noreferrer" target="_blank">City of Asylum</a>&nbsp;entitled “Dictator Book Reviews” won ten sliver Pittsburgh American Advertising Awards and seven silver District 2 ADDY Awards in categories Elements of Advertising and Public Service. The seven district wins will automatically move on to the National ADDY Awards held on June 11.City of Asylum offers a thriving community for writers, readers, and neighbors by creating a broad range of literary programs in a variety of communities. They also provide sanctuary to literary writers and artists facing life-threatening situations in their home countries offering a safe place to continue working and sharing their voices.The creative campaign promoted City of Asylum’s freedom of expression mission. Each poster and social post featured a banned book that is available in City of Asylum’s bookstore. The ads featured fictitious book reviews from three different dictators, including Kim Jong-un, Bashar al-Assad and Nicolás Maduro with the subjects providing reviews about books banned in their own countries. Not only did the campaign promote City of Asylum’s mission—it encouraged bookstore sales to help support the organization.“It’s great to see the work, but more importantly, see the program be recognized,” said Kevin Corfield, creative director. “City of Asylum is an incredible organization that makes a big impact right here in Pittsburgh, while supporting artists everywhere.”To learn more about City of Asylum, please visit&nbsp;<a href="https://cityofasylum.org/" rel="noopener noreferrer" target="_blank">cityofasylum.org</a>.

Brunner’s innovative campaign for City of Asylum wins seven Silver District ADDY Awards, highlighting their creative excellence. Learn more.

Creative Campaign for City of Asylum Wins Silver ADDY Awards

Brunner’s Creative Campaign for City of Asylum, “Dictator Book Reviews”, Wins Seven Silver District ADDY Awards

During a year in which employees worked from home and were challenged to push creativity and strategic thinking to new heights amid insurmountable uncertainty,&nbsp;<a href="https://www.brunnerworks.com/" rel="noopener noreferrer" target="_blank">Brunner</a>&nbsp;rose to the occasion. During the 2021 Renaissance Awards, held virtually on Thursday, January 28, 2021 by&nbsp;<a href="https://prsa-pgh.org/" rel="noopener noreferrer" target="_blank">The Public Relations Society of America (PRSA) Pittsburgh chapter</a>, winners were announced across more than a dozen categories. From the pool of applicants only one was chosen to receive the event’s top honor, Best in Show. And this year, that recipient was Brunner for its B2C digital campaign on behalf of client Zep, which brought awareness to its leading cleaning solutions among consumers.“Receiving Best in Show is an incredible achievement for the agency, but this one feels uniquely meaningful as we close our chapter on 2020,” said Jordan Mitrik, Senior PR and Content Specialist at Brunner. “It represents the hard work and collaboration of our teams and clients during a time of tremendous change.”Each year, the Renaissance Awards honors local organizations, agencies, businesses, and communicators in Pittsburgh for their innovative work across all aspects of public relations and marketing communications.In addition to Best in Show, Brunner also took home four Renaissance Awards in the following categories:Integrated Marketing Campaign Category: <ul><li>The Home Depot Rental Brand Campaign</li></ul>Media Relations category:<ul><li>	RWC 2020 Media Relations</li><li>	Bruster's Real Ice Cream 2020 Media Relations</li></ul>Digital Campaign category:<ul><li>	Zep 2019 Brand Launch</li></ul>“It’s truly an honor to receive campaign recognition across four of our amazing clients,” Mitrik continued. “It shows just how agile our teams are and our unending commitment to delivering value and growing our clients’ business.”

Brunner takes home Best in Show at the PRSA Pittsburgh 2021 Renaissance Awards, showcasing outstanding public relations work. 

Agency receives highest score of all award submissions as well as four additional accolades

Brunner Wins Best in Show at PRSA Awards 2021 

Brunner Wins Best in Show at PRSA Pittsburgh 2021 Renaissance Awards

Got PR needs? Explore strategic insights from Katie Mickshcl, Communications Manager, specializing in public relations. 

Perspectives from Katie Mickschl | Brunner

Manager, Communications

Katie Mickschl

As the largest hosting company in Europe,&nbsp;<a href="https://www.ionos.com/" rel="noopener noreferrer" target="_blank">IONOS</a>&nbsp;tapped Brunner as their U.S. creative agency to help expand their business in the U.S. market.&nbsp;&nbsp;“We are looking for a partner who can outthink, not outspend the more established U.S. hosting brands with deep pockets,” said Tim Körner, Head of Commercial Management &amp; Country Operations for IONOS. “Brunner has already impressed us, by getting us into&nbsp;the market in record time.”&nbsp;As experts in IaaS, IONOS offers a portfolio of solutions for the digital space. They help entrepreneurs take their first steps online or business owners seeking to scale up.&nbsp;IONOS aims to make agencies and other web professionals successful through their Partner Program, which provides customers with hosting products, services and tools they will need to thrive.&nbsp;IONOS is&nbsp;expanding&nbsp;against big spending competitors&nbsp;in the U.S., as a result Brunner will provide brand challenger strategy, along with an integrated plan, including creative assets, media plans, as well as U.S. partnership opportunities.&nbsp;“We are glad IONOS selected us to help them ramp up their presence in the market,” said Jeff Maggs, Brunner’s Managing Director in Atlanta. “With diligence and a solid integrated plan, we will help IONOS reach their goal.”&nbsp;<h2>About IONOS&nbsp;</h2>With over eight million customer contracts, IONOS is the leading European provider of cloud infrastructure, cloud services, and hosting services. The product portfolio offers everything companies need to be successful in the cloud: from domains to classic websites and do-it-yourself solutions, online marketing tools to full-fledged servers and an IaaS solution. The offer is directed at freelancers, professionals, and consumers, as well as corporate customers with complex IT requirements.&nbsp;IONOS was created in 2018 from the merger of 1&amp;1 Internet and the Berlin-based IaaS provider&nbsp;ProfitBricks. IONOS is part of the listed United Internet AG (ISIN DE0005089031). The IONOS brand family includes STRATO,&nbsp;Arsys, Fasthosts, home.pl,&nbsp;interNetX, SEDO, United Domains, and World4You.&nbsp;PR contact IONOS: Andreas Maurer,&nbsp;<a href="/content/df3b5ce2daab4a579136a8258b50d1ea/press@ionos.com" rel="noopener noreferrer">press@ionos.com</a>, phone +49 2602 96-1275&nbsp;

As the largest hosting company in Europe, IONOS tapped Brunner as their U.S. creative agency to help expand their business in the U.S. market. Learn more.

IONOS Taps Brunner as Creative U.S. Agency to Expand in U.S. Market

Aiming to launch their new brand by early 2021,&nbsp;<a href="https://www.afternic.com/forsale/thecarrepairclub.com?utm_source=TDFS_DASLNC&amp;utm_medium=parkedpages&amp;utm_campaign=x_corp_tdfs-daslnc_base&amp;traffic_type=TDFS_DASLNC&amp;traffic_id=daslnc&amp;" rel="noopener noreferrer" target="_blank">The Car Repair Club</a> (formerly PepperFlare Car Repair Club)&nbsp;has named Brunner their agency of record (AOR).“We were drawn to Brunner’s creativity and expertise in building a brand,” said Pete Demko, The Car Repair Club Founder and CEO. “Together with Brunner, we can position The Car Repair Club as not only a one-of-a-kind service but also a subscription program that will help customers save money in the long run.”As the first program of its kind, The Car Repair Club created a simple and affordable monthly subscription program that protects the customer financially against common vehicle breakdowns that accident insurance won’t normally cover. The goal is to launch the brand in early 2021, where Brunner will provide detailed strategy for building overall brand awareness through creative development, public relations, content creation, and much more.“The Car Repair Club has entrusted us with helping to build their brand from scratch,” said Jeff Maggs, Brunner’s Managing Director in Atlanta. “We are very excited to spread awareness of The Car Repair Club’s unique and valuable service.”

Brunner collaborated with The Car Repair Club to launch a new brand, driving innovation and market presence in 2021.

The Car Repair Club Works with Brunner to Launch New Brand

Michael Brunner,&nbsp;Brunner's Chairman and CEO,&nbsp;has been named an honoree in Pittsburgh’s 2020 Smart 50 Awards,&nbsp;recognizing&nbsp;the top 50 executives of the 50 smartest companies for their ability to effectively build and lead successful organizations.&nbsp;“It is an amazing honor to be&nbsp;considered for the Smart 50 Awards,” Michael said.&nbsp;“I&nbsp;appreciate being&nbsp;listed amongst&nbsp;the&nbsp;50&nbsp;other&nbsp;smart, savvy executives and their companies.”&nbsp;It was&nbsp;over&nbsp;thirty&nbsp;years ago when Michael&nbsp;got into the advertising business, but his foresight and progressive thinking didn’t stop there.&nbsp;&nbsp;<ul><li>1991:&nbsp;Michael saw the value in big&nbsp;data&nbsp;before it was big and made Brunner’s first acquisition, a database marketing firm&nbsp;&nbsp;</li><li>1997:&nbsp;Brunner made&nbsp;its&nbsp;second acquisition,&nbsp;a digital interactive company&nbsp;</li><li>2005:&nbsp;He acquired a creative boutique&nbsp;agency&nbsp;in Atlanta to provide a foothold in one of the nation’s strongest business markets&nbsp;&nbsp;</li><li>2011:&nbsp;Michael&nbsp;helped&nbsp;launch&nbsp;BHiveLab, an in-house technology incubator that has become a thought-leader throughout the industry&nbsp;</li><li>2017:&nbsp;Brunner won a Cannes Lion and&nbsp;was&nbsp;named PRWEEK U.S.&nbsp;Awards national finalist, for the Super Bowl commercial, and subsequent campaign, with client&nbsp;84 Lumber&nbsp;</li></ul>To this day, Brunner is included in the top 100 independent advertising agencies in the country. One of the key reasons for that success is Michael, making it no surprise to Brunner employees, that he has been named an honoree. It’s difficult to thrive in what is often considered one of the most volatile of industries if the company is not truly entrepreneurial, progressive, and nimble. Through Michael’s leadership, Brunner is inspired to create powerful ideas to positively impact the lives of its employees and the clients Brunner serves. Ultimately, Michael’s goal for Brunner has always been to be one of the best advertising agencies in the country, and his clients will tell you that he and his team are relentless in going above and beyond.

Michael Brunner is recognized as an honoree in Pittsburgh’s 2020 Smart 50 Awards for his innovative leadership and business acumen. Learn more.

Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

This fourth quarter,&nbsp;<a href="https://www.brunnerworks.com/" rel="noopener noreferrer" target="_blank">Brunner</a>&nbsp;has more to celebrate than just the successful close to its 31st&nbsp;year. In search of deep B2B cross-channel expertise, global tankless water heater leader,&nbsp;<a href="https://www.rinnai.us/" rel="noopener noreferrer" target="_blank">Rinnai America Corporation</a>, has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021.“Brunner’s knowledge, relationships and expertise with the contractor audience made them an ideal partner for our brand,” said David Federico, Rinnai Brand Director. “Together with Brunner we can position Rinnai as not only a category-leading product but also a master of the trade.”With an immediate goal of enhancing thought leadership in the trade sector, Brunner will put forth a B2B strategy spearheaded by public relations, media relations, content creation, creative development and trade media. Launching in January 2021, the program will sustain over 12-months and cover a wide swath of plumbing, HVAC and engineering audiences.“We are delighted to establish a relationship with Rinnai and expand our B2B client roster,” said Jeff Maggs, Brunner’s Managing Director in Atlanta. “Our depth in the home category is very strong. When you combine that with top-notch clients we believe we’ll be able to execute immediately and cultivate great results.”

Brunner is named the trade advertising agency of record for Rinnai America Corporation, marking a significant partnership.

Agency accelerates new business growth in the Atlanta market

Brunner Wins Trade Advertising AOR with Rinnai America Corporation

Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Our Diversity Recruitment and Adopt a Station campaigns for Atlanta Fire Rescue foundation have now been recognized at all levels of creative excellence – from local to national to global.We’re thrilled to announce gold and silver winners in this year’s Graphis Advertising Annual. This competition originated in Switzerland 50 years ago and showcases work in multiple languages from well-known national and international agencies.On behalf of the Atlanta Fire Rescue Foundation and our brave men and women firefighters, we are incredibly proud to receive the highest level of recognition for the work we have done together.Here is a full list of honors our team and clients took home:Gold<ul><li>Print, Billboard: “Diversity Recruitment” campaign for Atlanta Fire Rescue Foundation</li></ul>Silver<ul><li>Print, Public Services:&nbsp;“Adopt a Station” campaign for Atlanta Fire Rescue Foundation</li></ul>We are always grateful to work with partners like The Atlanta Fire Rescue Foundation that help us produce impactful, award-winning work—something that we look forward to continuing in the future.

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Diversity Recruitment

Adopt a Station

Celebrate the Atlanta Fire Rescue Foundation’s big win at the 2020 Graphis Advertising Awards, thanks to Brunner’s creative campaigns.

Atlanta Fire Rescue Foundation Wins at 2020 Graphis Advertising Awards

2020 Graphis Advertising Awards: Atlanta Fire Rescue Foundation Wins Big

Brunner’s drive is to make a positive impact on the communities in which we live and work. One way to make this happen is to work with special organizations that do special things for people most in need. Goodwill of North Georgia is just this type of organization. Their mission is to put people to work and help improve lives. They have helped more than 27,000 Georgians get back to work, and we are here to do everything we can to help them make that number continue to grow!For a start, we are working with&nbsp;Goodwillng.org, CareerConnector.org, and gwdonate.org. Where Goodwill is tapping into our skills in UX analysis (both Goodwill and competitors), developing personas, empathy mapping, site audits, and remote facilitated user testing. The result of which is a forward-thinking UX strategy and future state evolution for each site.Additionally,&nbsp;we are working on a collaborative portal that will utilize a role-based system allowing users to seek information related to how their organization can support employment and their role within the organization. We will create a sleek and modern look with an exceptional user experience that integrates several stakeholder’s branding components.To learn more about the partnership and how it can benefit your brand, please contact Jeff Maggs, Managing Director, at jmaggs@brunnerworks.com.

Brunner and Goodwill of North Georgia collaborate on impactful digital marketing initiatives and drive results. Learn more.

Brunner Partners with Goodwill of North Georgia on Marketing Initiatives

Brunner and Goodwill of North Georgia Work Together on Key Digital Marketing Initiatives

Secret agent beavers conquered yet another expedition, snatching more than <a href="https://www.yellawood.com/" rel="noopener noreferrer" target="_blank">YellaWood® brand pressure treated pine</a> at the national ADDYs. Through teamwork and collaboration, Brunner and client YellaWood® were recently recognized with national honors including three gold and two silvers – a continued celebration building upon nearly 30 awards earned at the regional and local levels this year.The <a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">Woodland’s Most Wanted</a>, a campaign created for YellaWood® brand pressure treated pine, has also been featured in Archive Magazine, and won several Graphis and OBIE awards, according to Zak Cochran, group account director at Brunner.“We obviously felt there was something special about this campaign and it’s great when your peers on all those different levels see something special in the work too,” said Jeff Shill, creative director at Brunner. “The agency, client and our partners all put in the effort. And those efforts were the most collaborative I’ve ever been part of. It’s great to see that get some love. It’s a nod to several good working relationships that enabled the talents of so many people.”Cochran also spoke to the agency-client relationship, touting the trust and collaboration that “always [elevates] the quality of creative work.”As part of this campaign Brunner and YellaWood® pressure treated pine knew what would take things to another level: the introduction of a set of new brand spokespeople…beavers.According to Shill, the power of a brand is emotional connection.“It was critical to both the agency and client when you looked this animal in the eye, you knew it had a soul. Our partner Framestore worked with us to first develop the characters with a backstory and personality traits. Those little touches help the audience believe these beavers really are YellaWood®-crazed builders,” said Shill. “With some vision and hard work we found something at the core of the brand that resonated with a lot of people.”“Winning one national ADDY is an incredible achievement but FIVE is in an entirely different category. Thanks [Brunner] for being such great teammates and for hitting it out of the park for us!” said James Riley, CMO of Great Southern Wood Preserving, Inc., YellaWood® brand’s parent company.The National ADDYs took place Friday, June 26, 2020. Below is a list of awards Brunner and YellaWood® celebrated together:Gold Professional <ul><li>Animation, Special Effects or Motion Graphics: “Lumberyard” for Great Southern Wood Preserving / YellaWood®</li><li>Computer Generated Imagery: “Lumberyard” for Great Southern Wood Preserving / YellaWood®</li><li>Computer Generated Imagery: “Control Room” for Great Southern Wood Preserving / YellaWood®</li></ul>Silver Professional<ul><li>Animation, Special Effects or Motion Graphics: “Heist” for Great Southern Wood Preserving / YellaWood®</li><li>Computer Generated Imagery: “Heist” for Great Southern Wood Preserving / YellaWood®</li></ul>

Brunner's clients shine at the 2020 virtual National ADDY Awards, earning five prestigious honors. Explore how creative excellence led to national recognition.

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