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Stay informed with the latest updates from Brunner.

Stay informed with our latest updates, where our commitment to being good people drives everything we do. Explore insights that highlight how our collaborative approach and rich experience empower us to deliver innovative marketing solutions while nurturing lasting client relationships.&nbsp;

Agency Updates | Brunner

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Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

Kristen Taggert

Explore the latest trends in B2B solutions with Brunner.

Explore the latest trends in B2B solutions, where we recognize that B2B customers are just like everyday consumers. Discover insights on how to adapt your marketing strategies to meet evolving customer expectations and drive meaningful connections in a digital-first landscape.

B2B Solutions Content and Perspectives: Trends and POVs | Brunner

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<h2>Brunner Joins Demandbase Partner Program&nbsp;</h2><a href="https://www.brunnerworks.com/b2b-solutions/download-brands-for-humans-insights" rel="noopener noreferrer" target="_blank">Modern B2B buyers</a> behave like B2C consumers and expect a similar purchase experience. Over 90% of B2B brands are currently out of market, and over 50% of those in market make a decision about your brand or your product without ever speaking to a sales representative.&nbsp;&nbsp;Yet it continues to be important for B2B marketers to balance the effort of keeping their brand top of mind and zeroing in on an in-market buyer.&nbsp;&nbsp;So, how do you achieve both while avoiding wasting resources?&nbsp;&nbsp;Enter account-based marketing solutions like <a href="https://www.demandbase.com/" rel="noopener noreferrer" target="_blank">Demandbase</a> — the leading AI-driven account-based go-to-market platform. These solutions are gaining momentum due to their ability to target based on intent signals and streamline workflows to move audiences through campaigns as they progress in their buying journey.&nbsp;&nbsp;I am thrilled to announce Brunner's partnership with Demandbase. As a provider of B2B marketing services, we recognized a growing need from clients for more sophisticated ABM solutions. We wanted to have a trusted partner who shared our values to offer clients. Demandbase stood out not just for their technology, but for their focus on service throughout the entire client relationship.&nbsp;As an agency with a roster of B2B clients and success stories, Brunner continually assesses marketing solutions to help clients reach the modern in-market B2B buyer. This partnership will allow us to provide best-in-class ABM solutions for our clients who need them.&nbsp;<h2>Demandbase’s Market Focus and Reputation Align with Brunner’s Vision&nbsp;</h2>In addition to executing ABM programs through Demandbase, we will gain access to:&nbsp;<ul><li>Exclusive online resources like trainings, in-depth insights, and event opportunities to keep us up to date on the latest in ABM tech advancements and help us guide our clients who use Demandbase.&nbsp;&nbsp;</li><li>A community of like-minded professionals dedicated to transforming the B2B experience.&nbsp;&nbsp;</li></ul>“We’re thrilled to welcome Brunner to our Partner Program,” said Vanessa Willett, vice president of partnerships at Demandbase. “We really value Brunner’s deep knowledge of the B2B marketing space as well as their data analytics and management capabilities. We’re excited to grow this collaboration to mutually benefit each other’s clients.”&nbsp;While the opportunities with Demandbase are vast, we’re perhaps most excited about their use of AI. From seamlessly identifying your audiences and optimizing campaign performance, to targeting enhancements and predicting which accounts are going to be the most successful for your business, there’s so much opportunity this opens up for clients. We’re excited to see how this partnership will help us deliver more targeted, effective, and efficient campaigns.&nbsp;&nbsp;<h2>Ready to Learn More About How We Can Deliver B2B Solutions?&nbsp;</h2>When you’re ready to get started with ABM solutions, feel free to contact us. We’d love to learn more about your brand and how we can effectively reach your target accounts.&nbsp;

Brunner partners with Demandbase to provide ABM solutions for B2B brands. Learn more about this strategic partnership.

Brunner and Demandbase: A Strategic Partnership for B2B Success 

Brunner and Demandbase: A Strategic Partnership for Accelerating B2B Success 

Learn about Brunner's culture and get unique insights from Erin Stoner, Brunner's CFO, with over 20 years of experience in agency life. 

Perspectives from Erin Stoner | Brunner

Partner, Chief Financial Officer

Erin Stoner

<h2>Brunner’s Initiative Highlights the Impact of Diverse Leadership for Future Generations&nbsp;</h2>Imagine stepping into a room filled with dynamic leaders shaping the future of media and marketing. Now, picture that a significant number of these leaders are women. For many young women entering the industry, seeing successful female leaders isn’t just inspiring — it’s transformative. It signals that they, too, can rise to these heights.&nbsp;&nbsp;At Brunner, we recognize the critical role that diverse leadership plays in driving innovation and success.&nbsp;<h2>Diversity Drives Excellence: The Power of Women at the Table&nbsp;</h2>According to a <a href="https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-matters-even-more-the-case-for-holistic-impact" rel="noopener noreferrer" target="_blank">2024 report</a> by McKinsey &amp; Company, gender diversity on executive teams is associated with a 39% increased likelihood of outperforming competitors compared to a decade ago. It also poses a greater link to diversity across an organization.&nbsp;&nbsp;At Brunner, we’re proud that more than 50% of our employees are women. This isn’t just a statistic for us; it reflects our commitment to a company culture that ensures everyone has a seat at the table.&nbsp;<h2>Women Leading by Example: Paving the Path for Younger Generations&nbsp;</h2>The presence of women in leadership roles creates a powerful ripple effect. Sharing our journeys, challenges, and achievements goes beyond personal anecdotes. These stories help us lead by example and prove the critical role representation plays in building the next generation of ambitious women.&nbsp;For women in the workplace, networking and continuous learning are vital for overcoming career challenges and advancing professionally. Strong networks offer crucial support, mentorship, and opportunities, helping women navigate workplace dynamics and break through barriers. Staying current with industry trends and enhancing skills are equally important in helping women maintain a competitive edge.&nbsp;&nbsp;<h2>Empowering Women to Be Their Own Advocates&nbsp;&nbsp;</h2>Whether seeking a promotion, leading a workshop, or sharing an innovative idea, showing up with confidence is crucial. However, barriers can sometimes make this feel more challenging for women. By creating a people-first culture where everyone is valued equally, Brunner empowers our team of good people creating great work to advocate for themselves, their peers, and their career aspirations. No dream is ever too big, no matter who you are.&nbsp;<h2>Charting the Course: Brunner’s Vision to Lead Women Forward&nbsp;</h2>At Brunner, we’re not just talking about change — we’re driving it. This is the vision behind our content series, SHE Leads: Marketing and Media Mavens, which aims to elevate the next generation of female leaders. We debuted this initiative in July with an illustrious panel of female creators, makers, and business leaders who are paving their own path to success, no matter the obstacle. The takeaway from this event is how we, together, can continue to shatter glass ceilings and invest in a future for everyone.

Join Brunner in driving change with SHE Leads: Marketing and Media Mavens. Learn about the power of female leaders and how together we can shatter glass ceilings.

How Women Leaders Drive Innovation and Shape the Future

Marketing and Media Mavens: How Women Leaders Drive Innovation and Shape the Future

Hear from the Brunner Marketing Team as we give agency news updates, awards announcements and valuable insights on the ever-changing digital landscape.

Perspectives from Brunner Marketing Team | Brunner

Brunner Marketing Team

Brunner has announced job promotions for 20 employees in recognition of the outstanding work they’ve done in their roles, both for the agency’s wide range of clients and in service of the company’s continued growth. The promotions took effect July 1.&nbsp;“We’re very focused on having ‘good people creating great work’ for our clients. These 20 individuals have certainly demonstrated that ethos in their work and have shown they are ready to take on a new level of responsibility,” said Erin Stoner, Brunner partner and CFO. “These are top performers. It’s our pleasure to recognize and reward them through career advancement right here at Brunner.”&nbsp;In addition to delivering excellent work week after week, these employees consistently demonstrate Brunner’s company values — heart, curiosity, perseverance, integrity, and tenacity — in carrying out their responsibilities.&nbsp;Below are the Brunner team members who have been promoted and their new job titles. Congratulations to everyone!&nbsp;Creative Services Team&nbsp;<ul><li>Jonathan Banks, Creative Director&nbsp;</li><li>Chrisy Celestin, UX Design Manager&nbsp;</li><li>Sinping Ku, Sr. Art Director&nbsp;</li></ul>Digital Experience Team&nbsp;<ul><li>David Kir, Sr. Web Developer&nbsp;</li><li>Anthony Satkowski, Sr. Web Developer&nbsp;</li></ul>Integrated Marketing Communications Team&nbsp;<ul><li>Tatum Amos, Sr. Specialist, Communications&nbsp;&nbsp;&nbsp;</li><li>Matthew Cancilla, Director, Data Management&nbsp;</li><li>Katie Collins, Associate Director, Integrated Planning&nbsp;</li><li>Ivy Ferko, Manager, SEM&nbsp;</li><li>Francesca Ferrante, Sr. Specialist, SEM&nbsp;&nbsp;</li><li>Alaina Greco, Sr. Specialist, SEO&nbsp;&nbsp;&nbsp;</li><li>Dan Kuzio, Associate Director, Programmatic, Paid Social &amp; OTT&nbsp;</li><li>Wayne Lucas, Lead Database Operations Admin&nbsp;</li><li>Nick Lucchi, Sr. Specialist, Media&nbsp;</li><li>Jordan Mitrik, Manager, Content Marketing&nbsp;&nbsp;</li><li>Lindsay Motta, Sr. Manager, Communications&nbsp;</li><li>Jason Piskurich, Lead, Programmatic, Paid Social OTT&nbsp;</li><li>Donna Jean Roberts, Sr. Specialist, Programmatic, Paid Social &amp; OTT&nbsp;</li><li>Rachel Rock, Associate Director, Programmatic, Paid Social &amp; OTT&nbsp;</li><li>Amber Tipton, Sr. Specialist, Programmatic, Paid Social &amp; OTT</li></ul>

Celebrate the achievements of Brunner’s team members who have been promoted for their outstanding contributions to client success. Learn more.

Brunner Promotes Team Members to Recognize and Reward 'Great Work' for Clients

Brunner is actively growing and earning awards. Stay in the know of all the Brunner happenings.

Stay updated on our latest achievements and growth as we continue to earn accolades in the industry. From award wins to exciting new initiatives, keep your finger on the pulse of everything happening at Brunner.

Agency News and Client Updates | Brunner

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At Brunner, creative that excites is in our DNA. From dynamic visuals to compelling storytelling, hear from our team about how we captivate and inspire.

At Brunner, creative that excites is in our DNA, and we’re ready to make your brand shine. Explore insights from our team on how we craft dynamic visuals and compelling storytelling that captivate audiences and inspire action.

Creative Content and Perspectives: Trends and POVs | Brunner

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Lights, camera, action! Discover Brunner insights on creating engaging video content that continues to innovate.

Lights, camera, action! From storyboarding to the final cut, discover how we produce video that captivates and inspires. Whether it’s live action, animation, or something totally out of the box, explore how we bring stories to life and make audiences want more.&nbsp;

Video Production Content and Perspectives | Brunner

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A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition.&nbsp;The “Let’s Talk” campaign received the award in the Film, Video &amp; Sound category. The 0:30 spot highlights the importance of retirement savings, especially for younger adults.&nbsp;The ADDY win celebrates the Brunner team’s creativity, as well as WesBanco’s vision to provide meaningful and helpful financial guidance to consumers. Learn more about <a href="https://www.brunnerworks.com/our-work/wesbanco" rel="noopener noreferrer" target="_blank">Brunner’s 17-year relationship with WesBanco</a>.

Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition. Learn more.

Video Spot for WesBanco Wins Silver ADDY Award

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<h2>Home Improvement Research Institute Picks Brunner for New Strategic Partner Program</h2>

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“Brunner shares our same mission to make a positive impact in the home improvement industry,” said Dave King, executive director of HIRI. “They are in the trenches working with leading clients in our space, so they have insight and marketing expertise that can bring a ton of value to our HIRI members. Partnering with Brunner felt like a natural next step.”&nbsp;<h2>Partnership Will Bring Value to Home and Building Products Industry</h2>The Brunner team will work with HIRI to develop original content for HIRI members, covering topics like:&nbsp;<ul><li>Creating an Impactful Brand&nbsp;</li><li>Turning Contractors into Brand Advocates&nbsp;</li><li>The DIY Index&nbsp;</li></ul>In addition, we’ll be an active contributor as a keynote sponsor at the annual <a href="https://www.hiri.org/summit" rel="noopener noreferrer" target="_blank">HIRI Summit</a>, where home improvement manufacturers, retailers, and stakeholders hear from experts on data-driven insights and new ideas.For decades, Brunner has helped to define category leaders across the home and building products industry. Some examples:&nbsp;<ul><li><a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">A 16-point purchase intent lift</a> for YellaWood, maker of pressure treated pine lumber products&nbsp;</li><li><a href="https://www.brunnerworks.com/our-work/home-depot-rental" rel="noopener noreferrer" target="_blank">Multiple record-setting weeks in rental transactions</a> for The Home Depot’s rental business.&nbsp;&nbsp;</li><li>Audience contextual studies for Owens Corning’s roofing business to better understand and target their homeowner customer.&nbsp;</li></ul>

Brunner is now a strategic partner with HIRI, the leading non-profit research organization in the home improvement industry. Learn more about our new partnership.

Brunner, HIRI Partner to Offer Marketing, Industry Solutions 

Hear perspectives from Ken Johns, Brunner partner and Chief Client Officer, who leads the agency's account management, data science and creative teams.

Perspectives from Ken Johns | Brunner

Partner, Chief Client Officer

Ken Johns

Overview: The team at LaRosa’s Pizzeria takes pride in serving up a family-friendly menu that offers something for everyone, including beloved seasonal items such as their tuna hoagy, tuna salad plate, beer battered fish hoagy, and fried fish dinner. (Hungry yet?)Campaign objective:&nbsp;LaRosa’s wanted to build awareness of meatless menu options available during Lent in a campaign targeting their active family audience. The video spots and POS/OOH highlighted the wide variety of menu items that offer customers great tasting options for sharing a Lenten meal.Campaign channels and geography: Broadcast, OTT, paid social (Facebook, Instagram), :30s video spot, all running in LaRosa’s service areas — Cincinnati, Dayton, central Ohio, northern Kentucky and southeast Indiana.&nbsp;Campaign timeframe: Lenten season 2024&nbsp;Supporting Brunner teams:&nbsp;Account Management, <a href="https://www.brunnerworks.com/what-we-do/marketing-strategy/brand-strategy" rel="noopener noreferrer" target="_blank">Brand Strategy</a>, <a href="https://www.brunnerworks.com/what-we-do/creative" rel="noopener noreferrer" target="_blank">Creative Services</a>, <a href="https://www.brunnerworks.com/what-we-do/marketing-strategy/marketing-planning" rel="noopener noreferrer" target="_blank">Integrated Marketing Planning</a>

Brunner worked with LaRosa’s to create a seasonal campaign that celebrated the return of beloved menu items. Learn more about the campaign.

Lenten Campaign Celebrates Return of LaRosa's Beloved Menu Items 

Creative campaigns for two Brunner clients — Church’s Texas Chicken and Goodwill of North Georgia —&nbsp;won Gold and Silver ADDY Awards at the Atlanta Ad Club’s American Advertising Awards Gala on Feb. 22.&nbsp;Gold ADDYs recognize the highest level of creative excellence, and Silver ADDYs honor work that’s considered outstanding. This year’s competition received just under 600 entries, a record number.&nbsp;“As we celebrate our victories, our enthusiasm drives us to serve up more compelling, creative, and captivating campaigns for our clients in the months and years to come,” said Jeff Maggs, Brunner managing partner, Atlanta. “Given that a Gold ADDY signifies the highest level of recognition, we’re especially thrilled to celebrate these victories for Church’s, who just named us agency of record in 2023.”

Celebrate the creative success of Brunner’s campaigns for Church’s Texas Chicken and Goodwill of North Georgia, which won four Atlanta ADDY Awards.

ADDY Awards for Church’s Texas Chicken and Goodwill of North Georgia

Creative Campaigns for Church’s Texas Chicken and Goodwill of North Georgia Bring Home 4 Atlanta ADDY Awards 

Video spots for two Brunner clients — YellaWood and Vespyr — have won <a href="https://www.graphis.com/competition/advertising-awards-2024/recent-winners/?category=&amp;entry_type=&amp;region=north-america" rel="noopener noreferrer" target="_blank">Graphis Advertising Awards 2024</a>, which recognize the world’s best creative work.&nbsp;We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.

<h2>YellaWood: Graphis Platinum and Gold Awards for ‘Beavers’ Spots</h2>Brand, Client: <a href="https://www.yellawood.com/" rel="noopener noreferrer" target="_blank">YellaWood</a>, Great Southern Wood Preserving Inc.Platinum Awards: “Save the Heist” and “Roasting Marshmallows” | Gold Award: “Bocce”Campaign Objective: Solidify YellaWood brand pressure treated pine as the go-to lumber choice of builders for outdoor building projects including decks, porches, fencing, and garden structures. The video spots feature a ragtag team of beavers — nature’s master builders — who pursue the best and risk it all to get their paws on YellaWood. <a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">See case study</a>.Campaign Channels: Social media platforms, local cable TV, broadcast TVSupporting Brunner Teams: Account Management, Brand Strategy, Creative, Media

<h2>Vespyr: Graphis Silver Award for ‘Two Mothers’ Spot</h2>Two MothersBrand, Client: <a href="https://coldeeze.com/?variant=45604134158616" rel="noopener noreferrer" target="_blank">Cold-EEZE</a>, Vespyr BrandsSilver Award: “Two Mothers”Campaign Objective: Build awareness among health-conscious moms that Cold-EEZE is both natural and highly effective. The video spot features “two mothers” — the character of Mother Nature advising a real mom who is seeking natural remedies to treat her colds.Campaign Channels: TV, CTV, paid social mediaSupporting Brunner Teams: Account Management, Creative, Media

Celebrate the success of Brunner’s award-winning video spots for YellaWood and Cold-EEZE. Discover the creative that earned the prestigious Graphis Awards.

Video Spots For YellaWood, Cold-EEZE Win Prestigious Graphis Awards

The <a href="https://blackmarketers.org/" rel="noopener noreferrer" target="_blank">Black Marketers Association of America</a> recently named <a href="https://www.linkedin.com/in/kimberlynstrong/" rel="noopener noreferrer" target="_blank">Kimberly Strong</a>, an account director at Brunner, to its list of the <a href="https://blackmarketers.org/blogs/top-20-black-marketers-we-admire-in-2023" rel="noopener noreferrer" target="_blank">Top 20 Black Marketers We Admire in 2023</a>. In its announcement, the BMAA cited Kimberly’s ability to align marketing efforts with business objectives and her “extensive experience developing integrated marketing campaigns that drive business growth.”&nbsp;Kimberly joined Brunner’s account management team in August 2022, bringing in-depth experience from roles she has held in corporate and nonprofit settings. She’s based in Brunner’s Atlanta office.“Kimberly is everything that is right about Atlanta. She clearly belongs on the BMAA’s list and frankly will likely be named to many more lists before her career ends,” said Brunner Managing Partner <a href="https://www.linkedin.com/in/jeff-maggs-b3ba265/" rel="noopener noreferrer" target="_blank">Jeff Maggs</a>.

Get to know Kimberly Strong, Brunner’s Account Director, and her achievements that earned her the 2023 Top Black Marketers We Admire Honors.

Meet Kimberly Strong, Recipient of 2023 ‘Top Black Marketers We Admire’ Honors

Meet Kimberly Strong, Brunner Account Director and Recipient of 2023 ‘Top Black Marketers We Admire’ Honors

Unlock the power of paid search engine marketing with insights from our SEM experts.

Unlock the power of paid search marketing with insights from our SEM experts. Discover tailored strategies, industry trends, and best practices that drive clicks and conversions for your brand.

SEM Content and Perspectives: Industry Trends and POVs | Brunner

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. You need a solid plan for keywords, campaigns, and budget to make the most of every dollar — especially on the dominant platform, Google.&nbsp;We’re excited to share that every member of Brunner’s SEM team has earned the new Google Ads Search Professional Certification to ensure we can deliver the best possible results for our clients in this category.&nbsp;“We’ve found that Google’s certifications keep the team sharp on the ever-changing Google Platforms, which translates into helping our clients win,” said Brunner Partner <a href="https://www.linkedin.com/in/kevin-amos-30b36b1/" rel="noopener noreferrer" target="_blank">Kevin Amos</a>, who leads the agency’s marketing intelligence and media teams. “Layer in ‘who got the best scores’ keeps things competitive in nature and adds to our commitment of continuous learning and professional development for our team.”&nbsp;&nbsp;<h2>Staying Current with Google’s Ever-Changing Platform&nbsp;</h2>The Google Ads Search Professional Certification is designed for true industry experts who are dedicated to staying updated in a field that’s in constant flux. Google frequently updates its platform and best practices, making it vital for marketers to stay current.&nbsp;Brunner is a continual <a href="https://www.brunnerworks.com/perspectives/google-premier-partner" rel="noopener noreferrer" target="_blank">Google Premier Partner</a>, and we understand the platform inside and out. We also have our own best practices for SEM. While we might not always see eye-to-eye with the latest Google implementations and recommendations, we maintain a test-learn-optimize mentality to ensure our clients are using all the features to drive maximum results.&nbsp;<h2>A Tough New Level of Google Certification&nbsp;</h2>In the past, Google Ads certifications were often seen as a formality. But with the new Google Ads Search Professional Certification, the landscape has changed dramatically.&nbsp;&nbsp;<a href="https://www.linkedin.com/in/luke-navickas-16328368/" rel="noopener noreferrer" target="_blank">Luke Navickas</a>, Brunner’s associate director of paid search, likened this process to taking the SATs under a watchful eye.&nbsp;“The new certification process is rigorous, involving proctor supervision, strict test-taking conditions, and heightened security measures to prevent cheating,” he explained.&nbsp;Here’s how the test works:&nbsp;<ul><li>Test-takers can work on only one screen.&nbsp;</li><li>They must keep their camera active to provide a 360-degree view of their surroundings.&nbsp;&nbsp;</li><li>They are not allowed any secondary devices or notepads.&nbsp;&nbsp;</li><li>Even seemingly innocuous items like hats and gum are prohibited to ensure an exam’s integrity.&nbsp;&nbsp;</li></ul>In addition to Navickas, the entire SEM team has earned the new certification:&nbsp;&nbsp;<ul><li>Mike Cancilla, SEM senior manager&nbsp;</li><li>Mike Cummings, SEM senior specialist&nbsp;</li><li>Francesca Ferrante, SEM specialist&nbsp;</li><li>Ivy Ferko, SEM senior specialist&nbsp;</li><li>Nick Lucchi, media specialist&nbsp;</li><li>Ryan Lucas, SEM specialist&nbsp;</li><li>Emily Melnek, media specialist&nbsp;</li><li>Gabriel Monteleone, SEM senior manager&nbsp;</li><li>Emily Nobers, integrated planning manager&nbsp;</li><li>Adam Shaffer, integrated planning associate director&nbsp;</li><li>Justin Shaffer, integrated media and operations associate director&nbsp;</li><li>Max Villarreal, media senior lead&nbsp;</li><li>Alex Weilersbacher, SEM lead&nbsp;</li></ul><h2>Brunner’s Commitment to Search Engine Marketing Excellence&nbsp;</h2>The Google Ads Search Professional Certification is just one of several certifications Brunner requires for the SEM team. All paid search employees must complete six Google Ads exams, in addition to three from Bing Ads. Plus, we mandate annual recertification to ensure our team’s knowledge remains sharp.&nbsp;Our paid search senior leadership team meets regularly to assign priorities for certifications. We also encourage our team members to pursue as many qualifications as possible within the paid search space and across various platform channels. This not only benefits our team members but, most importantly, our clients.&nbsp;<h2>Interested in Learning More about Paid Search?&nbsp;</h2>If you’re looking to get started or expand with search engine marketing, we’re more than happy to chat. Our SEM team is driven by a passion to deliver exceptional results for our clients, and we’re eager to help you achieve your digital marketing goals. Let’s talk!

Brunner’s Search Engine Marketing team earned the prestigious Google Ads Search Professional Certification. Learn more. 

Brunner's SEM Team Earns Google Ads Search Professional Certification

Brunner's Search Engine Marketing Team Earns Prestigious Google Ads Search Professional Certification

<a href="https://www.dairylandinsurance.com/" rel="noopener noreferrer" target="_blank">Dairyland Insurance</a> is a leading provider of auto and motorcycle insurance products in the U.S. as part of the <a href="https://www.sentry.com/" rel="noopener noreferrer" target="_blank">Sentry Insurance Group.</a> The brand wanted to build awareness and generate leads and sought out a strong agency partner to help support those objectives.&nbsp;We are thrilled to share that after a thorough search process, Dairyland has picked Brunner as its agency of record.&nbsp;“We chose to partner with Brunner because of their reputation for developing comprehensive integrated strategies deeply rooted in data with a clear understanding of reaching our target audience across multiple channels and platforms,” said Pete Anhalt, president of Dairyland. “We are confident that through this new partnership, we’ll work together on propelling Dairyland to become a household name and top insurance provider for our loyal customers.”&nbsp;<h2>A Successful Pitch Built on Learning Dairyland’s Business&nbsp;</h2>During Dairyland’s search process, the Brunner team focused on demonstrating a key strength — getting into the trenches to learn and deeply understand their business and their customers. That depth of knowledge allowed us to develop marketing strategies and campaigns that deliver on key objectives and truly drive business impact.&nbsp;As AOR, our team is excited to jump into the auto insurance world and partner with Dairyland, which operates in a challenging insurance market.&nbsp;<h2>New ‘Come as You Are’ Marketing Campaign Launches Soon&nbsp;</h2>The Brunner team is currently evolving Dairyland’s ‘Come as You Are’ campaign to highlight the company’s non-standard auto insurance policy. Launching in November, this campaign comes to life through spots that will reach target audiences across a broad array of marketing channels.&nbsp;&nbsp;We’re looking forward to seeing the results of the ‘Come as You Are’ campaign and the impact it has on Dairyland as our partnership continues to grow in 2024 and beyond.

We are thrilled to share that after a thorough search process, Dairyland Insurance has picked Brunner as its agency of record. Learn more.

Dairyland Insurance Selects Brunner as Agency of Record

Discover valuable web and digital perspectives from Rick Gardinier, Partner and Chief Digital Officer, with over 30 years of experience.

Perspectives from Rick Gardinier | Brunner

Partner, Chief Digital Officer

Rick Gardinier

Explore key strategy insights from our team.

Discover valuable insights from our strategy experts as we explore essential marketing principles. From defining your brand position to understanding your audience, our insights will help you create effective strategies that drive results and growth for your business.

Our Perspectives on Strategy: Industry Trends and POVs | Brunner

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In an era defined by data-driven decision-making, marketing intelligence is the cornerstone of strategic success. Discover insights from our team.

At Brunner, marketing intelligence is the foundation of data-driven decision-making. Explore our insights to learn how to leverage data effectively, target your audience, and stay ahead in a competitive landscape.

Our Thoughts on Marketing Intelligence Solutions | Brunner

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This year marks the 30th anniversary of my working in the ‘internet’ industry. Although at the time I got involved in my first web-related project, I wasn’t aware that the internet would spawn a whole new way of working and living for just about every person on earth. Certainly, I didn’t think the next 30 years of my career would be devoted to it. In fact, in 1993, I had barely heard about the World Wide Web browser that Tim Berners-Lee created.&nbsp;<h2>An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny?</h2>Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company.&nbsp;&nbsp;I was called into my supervisor’s office and put on a new and very vague project.&nbsp;&nbsp;“Rick, a steel company just acquired another steel company. One company runs on Windows, the other on Macintosh. You need to figure out how these systems can speak to each other. They don’t want to invest in a new infrastructure.”&nbsp;That’s it. That’s all I had to go on.&nbsp;

With 30 years of experience in the internet industry, partner, Rick Gardinier gives insight into what is important for the success of digital marketers. Read more.

30-Year Perspective: Seven Traits of Successful Digital Marketers

Hear perspectives on industry trends and future forecasts from partner and Chief Revenue Officer, Dan Gbur.

Perspectives from Dan Gbur | Brunner

Partner, Chief Revenue Officer

Dan Gbur

Having an effective leader is crucial when it comes to building a solid and high-performing team. A great leader knows that they need to exhibit certain qualities and take specific actions to create a strong team dynamic and help the team succeed.&nbsp;&nbsp;At Brunner, we embrace a “player/coach” management style, actively involving ourselves in the process. Our leadership philosophy draws inspiration from servant leadership, which focuses on serving others, supporting their growth, and fostering an inclusive and empowering work environment.&nbsp;If you want to create a supportive team environment that encourages collaboration and growth, look to focus on these five key attributes of a great leader.&nbsp;<h2>1. Strong Communication Skills, Verbal and Written.</h2>When it comes to communication, a great leader knows that being clear and concise is key. It’s all about making sure everyone on the team understands the project goals, their individual roles, and what’s expected of them. By promoting open and honest communication, a leader creates a safe space where team members can freely express their thoughts and ideas without worrying about being judged. This kind of environment encourages people to speak up, share their valuable insights, and collaborate effectively.&nbsp;<h2>2. Good Listening Skills.</h2>A leader who actively listens to their team members demonstrates respect and values their unique perspectives. My dad used to tell me that we have two ears and one mouth for a reason — we should listen twice as much as we speak. In sales, for example, it’s crucial to pick up on cues from prospects or clients you’re interacting with. From a leadership standpoint, you want to actively seek input from everyone on the team and appreciate their different viewpoints. This makes them feel valued, appreciated, and like they’re part of the decision-making process. By leveraging their strengths and seeking input from each team member, you can promote ownership and empowerment within the team.<h2>3. Strong Decision-Making Abilities.&nbsp;</h2>Effective leaders have solid decision-making abilities that help them tackle challenges and guide the team toward success. It’s all about the ‘test, learn, and optimize’ philosophy — you need to make informed decisions, learn quickly, and be ready to pivot if necessary. Consider different options presented by your team, weigh the pros and cons, and then make the best possible decision based on the information at hand. It may not always be perfect, but the key is to learn from it and adapt as a group, moving forward together.<h2>4. Recognizing and Celebrating Achievements.&nbsp;</h2>Celebrating achievements is vital for creating a positive work environment and keeping the team motivated. Effective leaders make a habit of regularly acknowledging the team’s progress and milestones, recognizing both individual and collective accomplishments. By genuinely appreciating each team member’s contributions, leaders instill a sense of pride and motivation. It’s all about winning little victories and celebrating them along the way.<h2>5. Creating a Cohesive and Collaborative Environment.&nbsp;</h2>Building a strong team dynamic requires a cohesive and collaborative environment. Effective leaders should encourage open communication, value diverse perspectives, make informed decisions, and celebrate achievements. By doing so, leaders establish a foundation of trust and respect within the team. This kind of environment promotes continuous learning and improvement, fostering a sense of camaraderie. It enables team members to support one another, leading to increased productivity, efficient problem-solving, and a shared commitment to both the project’s and the team’s overall success.&nbsp;By applying these leadership attributes to your management approach, you can cultivate a cohesive and thriving team dynamic. The result is a high-performing team that exhibits increased productivity, efficient problem-solving, and a shared commitment to achieving goals and overcoming challenges together.&nbsp;In the words of Michael Jordan, “There is no ‘I’ in team, but there is an ‘I” in win.”&nbsp;

Having an effective leader is important when creating a supportive team environment. Learn from Brunner Partner Dan Gbur about the attributes of a great leader.

How Effective Leadership Skills Foster Strong, High-Performing Teams 

Dan Magdich’s career has been a fasten-your-seat-belt adventure from his first lessons as an ad agency intern to his current role leading the award-winning Creative team at Brunner.&nbsp;In July 2023, Brunner promoted Magdich from director of creative services to VP, executive creative director.&nbsp;“Dan has consistently demonstrated exceptional dedication, an unparalleled drive for creative excellence, and a passion for the work and the agency. As Brunner continues to expand, Dan will continue to remain a vital part of the growth of the people and the agency as a whole,” said Ken Johns, Brunner partner and director of client experience.&nbsp;“Dan ‘gets it’ — not only as a creative leader of the organization but as a leader overall. His unique set of skills and experiences, his dedication to our clients, and his enthusiasm for the work makes me excited to see where he leads us creatively.”&nbsp;We caught up with Dan to ask about his career, his vision for Brunner Creative, and how he works with clients — plus any advice he has for creative up-and-comers. And hey, congratulations, Dan!&nbsp;Q: What’s been the arc of your career in creative roles and how have those experiences prepared you to become VP, executive creative director, at Brunner?Once upon a time I was an intern with nothing more than a portfolio and an endlessly creative curiosity. A creative director at Ten United took a chance on a kid who knew squat about advertising. She saw creative potential and that was enough.Looking back, 18-year-old me would have never imagined collaborating with brands like Google, Dropbox, Church’s Texas Chicken, Starbucks, Marvel, The Home Depot Rental, Nationwide. Even now as I rattle off this growing client roster it seems bonkers.My next steps:&nbsp;Ten United became Engauge (then Moxie and now FKA). I spent 7 ½ years with Engauge, progressing from intern to senior art director and absorbing an insane amount of industry knowledge along the way— how to pitch, the inner workings of production, and to always sleep on the red-eye flights.

Meet Dan Magdich, Brunner's VP and Executive Creative Director, whose creative curiosity drives innovative campaigns. Learn more about his vision and leadership.

Meet Dan Magdich, Brunner VP and Executive Creative Director

Meet Dan Magdich, Brunner VP, Executive Creative Director Who Runs on Endless Creative Curiosity

As an independent integrated marketing agency, Brunner delivers great results to its clients based on the expertise, collaborative spirit, and dedication of its team members.This month, the agency announced promotions for 17 employees who have excelled in their roles on teams across the agency, in service of clients and Brunner itself.&nbsp;Each of these team members consistently demonstrates Brunner’s company values — heart, curiosity, perseverance, integrity and tenacity — in carrying out their responsibilities.“We have such a talented, passionate and hardworking team here at Brunner. This year’s promotions recognize individuals who not only have excelled in their roles, but also have demonstrated they are ready for the next level in their discipline,” said Erin Stoner, Brunner partner and CFO. “We’re delighted to be the place where each of these team members can continue to advance their careers.”Here are the team members who have been promoted, along with their new title. Congratulations to all!Analytics Team<ul><li>Scott Duda, Lead Data Scientist</li></ul>Integrated Marketing Communications Team<ul><li>Cooper Amos, Sr. Specialist, Programmatic, Paid Social &amp; OTT</li><li>Brady Ashe, Associate Director, SEO</li><li>Mike Cancilla, Sr. Manager, SEM</li><li>Chrissy Lynn, Sr. Director, Media and Operations&nbsp;</li><li>Katie Mickschl, Manager, PR</li><li>Gabe Monteleone, Sr. Manager, SEM</li><li>Luca Pugliano, Manager, OTT, Programmatic &amp; Paid Social</li><li>Justin Shaffer, Associate Director, Integrated Media &amp; Operations</li><li>Max Villarreal, Sr. Lead, Media</li></ul>Client Service Team<ul><li>Brad Cook, Associate Director, Client Service</li><li>Jen Pflug, Associate Director, Client Service</li><li>Ibrahim Sabbah, Sr. Account Manager</li></ul>Creative Services Team<ul><li>Caitlin Brunner, Sr. Copywriter</li><li>Michele Huber, Post Producer</li><li>Dan Magdich, VP, Executive Creative Director</li></ul>Shared Services Team<ul><li>Brian Klingensmith, HR Director</li></ul>

Brunner announced promotions for 17 employees who have excelled in their roles on teams across the agency, in service of clients and Brunner itself. Learn more.

Brunner Celebrates its Talented Team in Round of Promotions

Get the best advice. With years of experience across sectors - there's a lot to learn from Jeff Maggs, Managing Partner at Brunner.

Perspectives from Jeff Maggs | Brunner

Managing Partner, Atlanta

Jeff Maggs

We are captivated by boundless possibilities as we combine forces and create engaging integrated marketing campaigns with <a href="https://www.churchs.com/" rel="noopener noreferrer" target="_blank">Church’s Texas Chicken®</a>, the latest company to join our client roster. We’re excited to share that earlier this year, Church’s® named Brunner its new agency of record.&nbsp;&nbsp;Church’s® is one of the world’s largest quick-service chicken restaurant chains and is renowned for its hand-battered, fried chicken and Honey-Butter Biscuits™ — so delicious! And to top it off, they have been serving communities for more than 70 years. With a long-standing brand seeking strategic marketing expertise, Brunner became the perfect pairing with decades of knowledge in the restaurant realm and quick food service industry.&nbsp;&nbsp;In coming months, we are eager to serve up enticing integrated marketing solutions for Church’s®. This collaboration will help elevate the brand and strengthen its community connections to drive strategic growth. With our experience in strategic planning, creative development, social media marketing, digital marketing, and analytics, we have honed our skills and developed a deep understanding of the ever-evolving landscape. Our talented team of professionals is dedicated to staying ahead of the curve, continuously learning, and adapting to emerging trends to provide Church’s® with innovative solutions that will drive success continuously.&nbsp;“We are excited to join forces with Brunner as we embrace a future as bold as our flavor,” said Natalia Franco, executive vice president and chief marketing officer at Church’s Texas Chicken®. “Their proven expertise in the marketing landscape and deep understanding of our industry will undoubtedly help us amplify our brand and engage with our loyal customers in new strategic and meaningful ways.”&nbsp;With Brunner as its AOR, Church’s® aims to continue to build on its legacy of providing delicious food and memorable dining experiences by implementing innovative marketing strategies that connect with customers on both an emotional and culinary level. We’re excited to see where this partnership goes as we hit the ground running in 2023.&nbsp;&nbsp;

Brunner proudly announces its new partnership with Church’s Texas Chicken. Discover how this collaboration aims to elevate the brand’s marketing and drive growth.

Brunner Welcomes Church's Texas Chicken  

In June 2021, President Biden officially signed into law that Juneteenth will be recognized as a federal holiday. Most federal employers recognize this holiday, and their employees have this day off. More and more companies — including Brunner — are adding this day to their list of paid holidays, and for good reason. Read on for a brief history of Juneteenth and find out how you can observe this year and in years to come.<h2>What is Juneteenth?</h2>Juneteenth (shortened form of “June Nineteenth”) — also known as Emancipation Day, Freedom Day, Jubilee Day, and Black Independence Day — is observed annually on June 19. This day commemorates the end of slavery in the United States and is considered the longest-running African American holiday.Although history books call out the signing of the Emancipation Proclamation by President Lincoln in 1863 as the moment in which slavery ended in the Confederacy, it should come as no surprise that there’s more to this story. The proclamation did not apply to slave-holding border states or rebel areas under Union control. This is where Juneteenth and the state of Texas come in.Juneteenth marks the date, June 19, 1865, when Union troops arrived in Galveston, Texas, to take control of the state and to ensure all enslaved people were freed.&nbsp;Over two years had passed since the signing of the Emancipation Proclamation, which was intended to free more than three million slaves living in Confederate states. Unfortunately, the news had not reached slaves in all that time until the arrival of Union troops. The common misconception with Juneteenth is that it recognizes the day that slaves were freed, when it actually marks the day the slaves were told they were free. In December 1865, slavery was formally abolished across the entire country with the adoption of the 13th Amendment.The following year, Juneteenth celebrations started to take place in Texas. This day is described as one of the most inspiring grassroots efforts post-Civil War. And within a few years, these celebrations would permeate other states, thus making it an annual tradition. Juneteenth officially became recognized as a holiday in Texas in 1980, and more states followed suit.Today, Juneteenth celebrations include prayer or religious services, gatherings with family and friends, festivals, and much more. In modern times, this holiday recognizes Black power, suffering, and resilience through various activities intended to highlight joy, creativity, and community.<h2>How Can You Celebrate Juneteenth?</h2>Here are some ways you can observe the Juneteenth holiday:<h3>Visit a Black history museum:</h3><ul><li>There are more than 100 Black history museums in the U.S. If a museum isn’t nearby, use the free app by the Smithsonian&nbsp;<a href="https://nmaahc.si.edu/" rel="noopener noreferrer" target="_blank">National Museum of African American History &amp; Culture in Washington, D.C.</a>, to tour the museum virtually.</li></ul><h3>Educate yourself:</h3><ul><li>Reserve some time on Juneteenth to study up and go beyond what American history books tend to highlight. <a href="https://nmaahc.si.edu/visit/museum-store/juneteenth-reading-list" rel="noopener noreferrer" target="_blank">Check out this Juneteenth reading list, curated by the Smithsonian National Museum of African American History &amp; Culture.</a></li></ul><h3>Shop with purpose:</h3><ul><li>Treat yourself while making an impact. Find local Black-owned small businesses and fill your Juneteenth with shopping and dining. Check out these spots in <a href="https://www.visitpittsburgh.com/blog/black-owned-pittsburgh/" rel="noopener noreferrer" target="_blank">Pittsburgh</a> and <a href="https://discoveratlanta.com/blog/black-owned-businesses-in-atlanta-you-should-know/" rel="noopener noreferrer" target="_blank">Atlanta</a>.</li></ul><h3>Donate:</h3><ul><li>Every penny counts. Find a charity or non-profit that is centered around Juneteenth and/or the Black community. Some starting points are <a href="https://secure.actblue.com/donate/naacp-1donedying" rel="noopener noreferrer" target="_blank">NAACP</a>, <a href="https://www.nbcdi.org/" rel="noopener noreferrer" target="_blank">NBCDI</a>, or <a href="https://www.aclu.org/" rel="noopener noreferrer" target="_blank">ACLU</a>.</li></ul><h3>Get artsy:</h3><ul><li>It seems simple but doing arts and crafts with children and family/friends is an impactful, hands-on experience that can also serve as an educational opportunity and a celebration. The world is your oyster, here!</li></ul><h2>How &amp; Why Brunner Celebrates</h2>At Brunner, we recognize Juneteenth as a paid holiday; and all employees receive this day off. We encourage everyone to utilize this day to reflect, educate, and celebrate.This approach goes beyond a time-off benefit for our employees. The core of our agency values are Perseverance, Integrity, Tenacity, Curiosity, and Heart. Giving our employees the opportunity to observe Juneteenth and connect with our local communities through celebrations, education, and support is a testament to upholding our values not only in our work but also in how we treat and respect others.We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.Sources<ul><li><a href="https://nmaahc.si.edu/explore/stories/historical-legacy-juneteenth" rel="noopener noreferrer" target="_blank">https://nmaahc.si.edu/explore/stories/historical-legacy-juneteenth</a></li><li><a href="https://www.history.com/news/what-is-juneteenth#:~:text=Juneteenth%20(short%20for%20%E2%80%9CJune%20Nineteenth,signing%20of%20the%20Emancipation%20Proclamation" rel="noopener noreferrer" target="_blank">https://www.history.com/news/what-is-juneteenth</a></li><li><a href="https://www.britannica.com/topic/Juneteenth" rel="noopener noreferrer" target="_blank">https://www.britannica.com/topic/Juneteenth</a></li><li><a href="https://www.pbs.org/wnet/african-americans-many-rivers-to-cross/history/what-is-juneteenth/" rel="noopener noreferrer" target="_blank">https://www.pbs.org/wnet/african-americans-many-rivers-to-cross/history/what-is-juneteenth/</a></li><li><a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.rd.com%2Flist%2Fhow-to-celebrate-juneteenth%2F&amp;data=05%7C01%7Cbmiller%40brunnerworks.com%7C4b5ff7892be34f02511a08da4f9977ca%7C75f07833328847a295d9784dafd3c511%7C0%7C0%7C637909817816937554%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=LCbvR9uo2dtIg0J4za2v5xV4W8N3PvyFTZwVW1SzAmc%3D&amp;reserved=0" rel="noopener noreferrer" target="_blank">https://www.rd.com/list/how-to-celebrate-juneteenth/</a></li></ul>

Discover the rich history of Juneteenth and learn why Brunner proudly honors this important day, celebrating its profound significance for diversity and inclusion.

Juneteenth – A History & Why Brunner Celebrates

Good People. Good Work. That’s the Brunner way. And we at Brunner pride ourselves on these core tenets when partnering with clients and executing their visions.&nbsp;&nbsp;We recently partnered with <a href="https://goodwillng.org/" rel="noopener noreferrer" target="_blank">Goodwill of North Georgia</a> to help build a brand campaign that celebrates all the good that the organization does to give back to local communities.&nbsp;Our campaign, Go Big on Good, was recognized by the <a href="https://www.ama-atlanta.com/" rel="noopener noreferrer" target="_blank">American Marketing Association, Atlanta</a>, with an Integrated Campaign: Non-Profit AMY award at last night’s AMY Awards celebration.&nbsp;&nbsp;“Go Big on Good was developed to build a deeper, more meaningful understanding of Goodwill’s mission with their key audiences (goods donors, shoppers) by highlighting how donations go further in their hands. The campaign was designed to attract and engage younger and more diverse communities who support organizations engaged in positive social changes. All while driving more traffic into the retail locations during promotional periods,” said Brunner’s Jeff Maggs, managing partner, Atlanta.&nbsp;&nbsp;Brunner’s creative work features actual unique product finds procured from local Goodwill of North Georgia locations. Using imaginative stop-motion photography, these smaller procured items would contribute to a much larger whole when seen from a different point of view. That approach helped the audience visualize how Goodwill can maximize small amounts of good. With every donation and purchase, community members become a part of something much bigger — job opportunities for North Georgians. The campaign conveys to shoppers and donors alike that when they shop at or donate to Goodwill, they “Go Big on Good.”&nbsp;Goodwill of North Georgia is a mission-oriented organization whose purpose is simple: PUT PEOPLE TO WORK. With one virtual and 14 physical career centers across North Georgia, Goodwill provides job training and placement services to anyone in the community. The support of donors, shoppers, and community partners is the fuel that enables Goodwill of North Georgia to maximize their efforts in helping job seekers overcome employment barriers. In Goodwill’s hands, every dollar goes further. &nbsp;

Brunner partnered with Goodwill of North Georgia to help build a brand campaign that celebrates all the good that the organization does to give back. Read more.

Brunner Wins BIG on GOOD

Social media is a key way to communicate with your customers. Hear from our teams.

Social media is a key way to connect with your customers and foster meaningful relationships. Hear from our experts as they share insights on building authentic engagement, crafting compelling content, and staying ahead of trends in the organic social landscape.

Organic Social Media Content: Industry Trends and POVs | Brunner

organic social media

Brunner’s own Vicie Simpson is the 2023 recipient of the Black Excellence Award, given by the Public Relations Society of America’s Pittsburgh chapter. PRSA Pittsburgh established the award in 2020 to recognize and encourage young, talented Black men and women who are building careers in communications, public relations, and marketing.We had the chance to catch up with Vicie and hear what the Black Excellence Award means to her.﻿Name: Vicie SimpsonRole at Brunner: Social Media Community Management SpecialistEducation: Point Park University, 2021Q. What does a typical day at Brunner look like for you?The fun thing about working at a marketing agency is that each day looks a bit different. As a social media community management specialist, I work closely with my clients on scheduling social media content. Mostly I am attending to their audience and searching for engagement opportunities on all of their social media platforms.Q. The PRSA Black Excellence Award recognizes young Black professionals working in public relations, marketing, or communications. What does winning this year’s award mean to you?Receiving this year’s award means a lot to me. I’m extremely grateful to have received an award that honors both the value of my work ethic and the social inclusion that being a Black woman represents. I want to emphasize that Black people have fantastic and successful news to share. Nothing the world attempts to say or show about us can define who we are because we are a product of excellence.Q. What advice can you offer Black students or young professionals who are just starting their careers in these fields?I would advise them to leave their shadows and comfort zones behind! By demonstrating your abilities, you will discover your true passion and realize just how valuable you are to this world. You never know what steppingstone you are providing for the next young Black girl or boy.Q. What can people already in PR, marketing, or communications roles do to encourage more Black students and young professionals to enter the industry and to support their success?People in public relations are already there to ‘influence’ or ‘drive’ an audience to that company or group. But enforcing the notion of representation is not the only essential aspect we need to see from our colleagues and professional contacts, as well as businesses. Individuals in public relations who sincerely want to see more Black people share their success stories should encourage the authentic value we bring to these professions. Allow more space for Black individuals to feel the same as everyone else. We understand that we will always be a part of a movement, but all we want is the same genuine support that everyone else receives. Continue to assist Black businesses and employees and share resources that can help them, just as you would for anyone else.Q. What do you enjoy most about your job?What I enjoy most about my job is that my work environment encourages personal development. Within my first year, I have already seen personal and professional improvement. Personally, I’ve developed more self-assurance in my ability to communicate and I am establishing just who I am in the work field. Professionally, the quick speed of social media has helped me to learn and apply new skills much faster, like mastering a new marketing tool. These newfound skills allow both me and my clients to flourish.Q. Where would you like to see yourself in the future?I’d like to see myself become more defined in the marketing industry and support people in need. I may be an entrepreneur of some sort, using my own methods to help someone’s business succeed. I’d like to be able to assist people in need by providing them with ideas or other services. I want to learn more about marketing and its tools so that I can be a well-rounded marketing resource, and maybe even have my own firm. I definitely want to help others – whether that’s with employment, housing, or other causes. Supporting the success of others is a major goal of mine. I want to be able to share the fantastic experiences I have had in discovering the actual meaning of ‘support,’ because so many different people in different parts of my life have been so supportive of me.

Brunner’s own Vicie Simpson is the 2023 recipient of the Black Excellence Award, given by the Public Relations Society of America’s Pittsburgh chapter.  Learn more.

Meet Brunner's Vicie Simpson, Social Media Pro and 2023 Black Excellence Award Winner

Inspire your creativity with thoughts, dreams and expertise from Dan Magdich, Director of Creative Services, at Brunner.

Agency Updates

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