B2B Customer Expectations Have Changed
Are you Ready?
B2B Customers Are Just Like Everyday Consumers.
They turn to Google to discover new solutions to their problems. They look for reviews on products and brands that interest them. They expect a brand’s website to provide value vs. promotion and they expect a sales experience to be intuitive, informative and online — without having to interact with a person until they need to.
They have come to expect that the content they need will appear when, where, and how they need it. All marketers — B2B, B2C, or B2B2C — must have these behaviors in mind when developing their marketing strategies.
Having an effective B2B marketing strategy can make or break your business' success and goals. We're here to help.
Ready to Drive Your Business Forward?
Connect with hearts, not just businesses
Learn how to pivot to “Brands for Humans” marketing and connect with the hearts of modern buyers in our talk on “Marketing to Hearts, not Businesses.” Review the full presentation and slides.
B2B Strategies You Need NOW
Identify Impact
Do you know how marketing is impacting your business growth? Let us help you centralize your data and identify insights you can share easily to keep everyone from sales to the C-suite informed of marketing’s value.
Drive Demand
The majority of your customer’s decision journey happens before a 1:1 touchpoint. Intercept and nurture target accounts through a strong digital experience to put your activations and messaging where, when, and how your customer needs them.
Actionable Branding
New decision-makers are taking the helm at many companies. Now is the time to push your brand’s limits and build a connection with the new guard. Is your brand memorable to your customers?
ABM 2.0
Identify and prioritize target accounts that are showing buying signals to focus your marketing programs and avoid wasting your business' resources.
Sales Enablement Tools
Support your sales team by arming them with the right insights and content at their fingertips to close sales more efficiently.
A Winning B2B Marketing Approach
With marketing services centered around marketing intelligence, our approach starts with your customer and is connected by data insights. This gives us the blueprint to ensure two things - that the impact of your B2B marketing program is understood internally and that it's optimized based on your customers' ever-changing needs. That means you can show the contribution of your marketing program to your company’s goals.
Audience Identification & Prioritization
Must include behavioral attributes, including buyer interactions, content preferences, and information needs, as well as indirect influences
Journey Mapping
Individual maps for the most important members of a buying group, and another for the buying group itself
Concepts & Production
Align customer attributes and journey path to identify content and creative concepts, as well as production needs
Go-To-Market Strategy
Approach and channel activation plans detailing channel mix, targeting, timing, budget allocations and more
Infrastructure
Define and evolve processes and technologies to implement strategies at scale
Data Engine & Insights
Measure and model performance to inform optimizations and predict future strategies
What You'll Achieve
Your Success is Our Success
Be Where Your Customers Are
Contact us to learn more about growing your business with Brunner.
