Content Marketing
Is Your Content Resonating with the People You Need to Reach?
Yes, it’s true: content IS everywhere. You may have heard your brand needs to provide content as part of your marketing plan. Industry data bears that out: 74% of companies say content marketing has proven effective in generating leads, according to Forbes.
But pushing out just any content isn't going to deliver impact. You need to provide content that’s relevant and helpful to your key audiences, then get it in front of them. That takes a content strategy.
When marketing content falls short, it's likely because it has one or more of these flaws:
- Focuses on what you want to tell prospective customers instead of what they want to know.
- Fails to show your target audience you understand what they care about and what problems they need to solve.
- Doesn’t provide high-quality, relevant and helpful information your audiences value.
- Isn’t in the places and channels where your audiences are reading, watching, and listening.
- Lacks a content strategy that connects the content you’re creating and your brand’s business goals.
Brunner’s approach to content marketing delivers results for clients through compelling content that gets the right messages to your target audiences, at the right moments and in the right places.
How Brunner Approaches Content Marketing
Every brand has expertise to share and stories to tell. And every brand faces different challenges decoding how to create and launch content that resonates with their target audiences.
At Brunner, we work with you to develop a content strategy, a content toolkit, and an integrated activation plan. Depending on what you need, that can include:
- Audience research and segment profiles
- Personas
- Journey maps/buyer journeys
- Message maps
- Content frameworks with pillars and topics
- SEO-driven content production plans
- Activation strategies and channel plans
- Measurement and performance reporting
Compelling Audiences to Act through Strategic Content
We work from the content strategy and integrated plan to create content that shows your audiences you understand their problems and know how to help, compelling them to engage with you. Once your content and campaigns are in market, we’re testing, measuring, and optimizing so your content delivers on your business goals and marketing KPIs.
Ready to Get Started with Content that Compels Audiences to Action?
Content Marketing Services
Relationships are built on results, and we have a lot of long relationships.
Good people motivating action.
Find out how we can do it for you.
