Brunner, HIRI Partner to Offer Marketing, Industry Solutions
Home Improvement Research Institute Picks Brunner for New Strategic Partner Program
Navigating the ups and (unfortunate) downs of the home and building products industry is part of our DNA here at Brunner.
We keep our finger on the pulse of trends and shifting conditions, particularly since the start of the COVID-19 pandemic, to help our clients anticipate and adapt to market changes.
For our home and building products clients — including The Home Depot Rental, YellaWood, Owens Corning Roofing, and Rinnai — we’re constantly looking for ways to stay ahead of industry trends, so we can ensure their marketing strategies and tactics deliver on their business goals. That’s why we’re excited to share that Brunner is now a strategic partner with the Home Improvement Research Institute (HIRI), the leading non-profit research organization in the home improvement industry.
We are one of a select few organizations HIRI chose for its Strategic Partner Program — the first of its kind.
Brunner shares our same mission to make a positive impact in the home improvement industry. Partnering felt like a natural next step.
— Dave King, HIRI
“Brunner shares our same mission to make a positive impact in the home improvement industry,” said Dave King, executive director of HIRI. “They are in the trenches working with leading clients in our space, so they have insight and marketing expertise that can bring a ton of value to our HIRI members. Partnering with Brunner felt like a natural next step.”
Partnership Will Bring Value to Home and Building Products Industry
The Brunner team will work with HIRI to develop original content for HIRI members, covering topics like:
- Creating an Impactful Brand
- Turning Contractors into Brand Advocates
- The DIY Index
In addition, we’ll be an active contributor as a keynote sponsor at the annual HIRI Summit, where home improvement manufacturers, retailers, and stakeholders hear from experts on data-driven insights and new ideas.
For decades, Brunner has helped to define category leaders across the home and building products industry. Some examples:
- A 16-point purchase intent lift for YellaWood, maker of pressure treated pine lumber products
- Multiple record-setting weeks in rental transactions for The Home Depot’s rental business.
- Audience contextual studies for Owens Corning’s roofing business to better understand and target their homeowner customer.
Our partnership will allow Brunner to blend our marketing expertise and data trends we’re seeing with HIRI’s macro industry trends. This content will ultimately help educate HIRI members and give us the opportunity to inform their marketing opportunities, backed by data.
Ready for a Marketing Partner With Home and Building Products Industry Expertise?
If you’re interested in learning more about Brunner’s partnership with HIRI or want to chat about marketing for home and building products brands, let’s talk. We’d love to learn about your brand’s challenges and goals, and to share insights about what’s worked well for our clients. Just contact us!
Kristen Taggert
Vice President, Integrated Marketing Communications
Kristen Taggert is vice president, integrated marketing communications, at Brunner, and oversees key service areas including integrated marketing strategy and planning, content marketing, influencer marketing, PR, and social media. Over her career, Kristen has developed marketing programs focusing on the intersection of audience, message, and media for a wide variety of organizations, including many well-known Fortune 500 brands. Before joining Brunner, she held marketing leadership roles at PNC and Discover Financial Services. Kristen holds a BA in Communications from Mercyhurst University.
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