Leading Independent Marketing Agency Brunner Selected As Agency Of Record For Goodwill Of North Georgia

Goodwill of North Georgia, one of the largest and oldest non-profits in Georgia, has selected Brunner as its agency of record, responsible for overall media planning, creative strategy, as well as digital strategy including paid social, digital display and digital video. With nearly 100 years of experience, the organization sought a new agency to partner with them to evolve and grow in this new age of digital transformation and innovation.

“Brunner’s deep knowledge of the digital landscape coupled with its data-and audience-driven approach to developing strategic marketing and creative campaigns and programs will support Goodwill’s goals of reaching a younger and more tech-savvy demographic,” said Elaine Armstrong, Vice President of Marketing, Goodwill of North Georgia.

Goodwill of North Georgia serves a 45-county territory with over 100 locations across the North Georgia footprint. Through its career centers and job training programs, Goodwill of North Georgia makes a daily impact in the community by assisting all jobseekers in their individual efforts to live a better life, including veterans, people with disabilities, youth, single parents, the under-employed, and people with criminal backgrounds. Last year, their efforts had an economic impact of over $1 billion through working with more than 5,000 employer partners, 39 public sector partners, 93 private foundation partners and 65 nonprofit partners. Also, more than 16,000 Georgians were connected with new jobs through Goodwill services last year which is more than any other Goodwill in the United States.

At Brunner, we feel so fortunate to have the opportunity to help tell Goodwill’s story and assist them with their strategic vision. Our integrated approach of leveraging creativity, data analytics, and technology has proven to be effective in reaching a younger and more diverse demographic, which is vital to Goodwill of North Georgia’s transformation and continued success.

ABOUT GOODWILL OF NORTH GEORGIA

The mission of Goodwill of North Georgia is to put people to work. The nonprofit has provided services in the region for more than 90 years. In fiscal year 2021, Goodwill of North Georgia provided job training and employment services to over 31,000 people and helped over 16,000 people find jobs or start new businesses.

The organization currently operates 69 stores, 53 attended donation centers, and 14 career centers. Revenues generated from Goodwill’s retail program help fund job training and placement programs. For more information about Goodwill of North Georgia, visit https://goodwillng.org/.