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Hear from the Brunner Marketing Team as we give agency news updates, awards announcements and valuable insights on the ever-changing digital landscape.

Perspectives from Brunner Marketing Team | Brunner

Brunner Marketing Team

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The integrated advertising campaign for Brunner’s client Church’s Texas Chicken won a Gold ADDY Award at the Atlanta Ad Club’s American Advertising Awards Gala on Feb. 26.&nbsp;A Gold ADDY Award recognizes the highest level of creative excellence, showcasing exceptional expertise in the category. Without the incredible partnership with Church’s, we would not have been able to bring their brand to life. We’re thrilled by this recognition and ready to keep pushing our creativity in 2025!&nbsp;<h2>About the Winning Campaign&nbsp;</h2>Get Spicy!&nbsp;The Gold ADDY Award winning campaign was a result of the need to stay relevant in an increasingly competitive QSR market. The brand needed to reignite excitement among its diverse customer base, particularly its growing Hispanic audience, in a meaningful way.&nbsp;For over half a century, Church’s Texas Chicken has been a cultural landmark, thriving on the same city blocks as hip-hop culture and earning shoutouts from iconic rappers. By collaborating with local artists in the “Get Spicy” campaign, Brunner deepened Church’s community connection, empowered creators, and amplified the brand’s influence, leading to increased sales and cultural resonance.&nbsp;Brunner immersed itself in the vibrant communities surrounding many Church’s restaurants. One group that truly embodies the heat we bring is the local artists who hustle and bring their unique flavor to the sights and sounds of our neighborhoods. Church’s Texas Chicken has always been about more than just food; it’s a flavor-filled staple in neighborhoods where culture thrives. Leveraging our insights, we developed a campaign showcasing a typical summer day on the block where friends who love hip-hop grabbed some Church's and started freestyling in the parking lot. We collaborated with real local artists who represent our audience, and worked closely with them to ensure lyrics were true to who they are in real life.&nbsp;&nbsp;<a href="https://f.io/n5_NtXav" rel="noopener noreferrer" target="_blank">Click here to see the work.</a>

Brunner’s impactful work with Church’s Texas Chicken was recognized with a Gold 2025 ADDY Award. Learn more.

Recognized for impactful work with Church’s Texas Chicken

Brunner Wins Gold at the 2025 Atlanta ADDY Awards

Brunner Wins Gold at 2025 Atlanta Addy Awards

Brunner Wins Gold at the 2025 Atlanta ADDY Awards

Recognized for impactful work with Church’s Texas Chicken

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