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Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

Kristen Taggert

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<h2><strong>Brunner Joins Demandbase Partner Program</strong>&nbsp;</h2><p><a href="https://www.brunnerworks.com/b2b-solutions/brands-for-humans-insights" rel="noopener noreferrer" target="_blank">Modern B2B buyers</a> behave like B2C consumers and expect a similar purchase experience. Over 90% of B2B brands are currently out of market, and over 50% of those in market make a decision about your brand or your product without ever speaking to a sales representative.&nbsp;&nbsp;</p><p>Yet it continues to be important for B2B marketers to balance the effort of keeping their brand top of mind and zeroing in on an in-market buyer.&nbsp;&nbsp;</p><p>So, how do you achieve both while avoiding wasting resources?&nbsp;&nbsp;</p><p>Enter account-based marketing solutions like <a href="https://www.demandbase.com/" rel="noopener noreferrer" target="_blank">Demandbase</a> — the leading AI-driven account-based go-to-market platform. These solutions are gaining momentum due to their ability to target based on intent signals and streamline workflows to move audiences through campaigns as they progress in their buying journey.&nbsp;&nbsp;</p><p>I am thrilled to announce Brunner's partnership with Demandbase. As a provider of B2B marketing services, we recognized a growing need from clients for more sophisticated ABM solutions. We wanted to have a trusted partner who shared our values to offer clients. Demandbase stood out not just for their technology, but for their focus on service throughout the entire client relationship.&nbsp;</p><p>As an agency with a roster of B2B clients and success stories, Brunner continually assesses marketing solutions to help clients reach the modern in-market B2B buyer. This partnership will allow us to provide best-in-class ABM solutions for our clients who need them.&nbsp;</p><h2><strong>Demandbase’s Market Focus and Reputation Align with Brunner’s Vision</strong>&nbsp;</h2><p>In addition to executing ABM programs through Demandbase, we will gain access to:&nbsp;</p><ul><li>Exclusive online resources like trainings, in-depth insights, and event opportunities to keep us up to date on the latest in ABM tech advancements and help us guide our clients who use Demandbase.&nbsp;&nbsp;</li><li>A community of like-minded professionals dedicated to transforming the B2B experience.&nbsp;&nbsp;</li></ul><p>“We’re thrilled to welcome Brunner to our Partner Program,” said Vanessa Willett, vice president of partnerships at Demandbase. “We really value Brunner’s deep knowledge of the B2B marketing space as well as their data analytics and management capabilities. We’re excited to grow this collaboration to mutually benefit each other’s clients.”&nbsp;</p><p>While the opportunities with Demandbase are vast, we’re perhaps most excited about their use of AI. From seamlessly identifying your audiences and optimizing campaign performance, to targeting enhancements and predicting which accounts are going to be the most successful for your business, there’s so much opportunity this opens up for clients. We’re excited to see how this partnership will help us deliver more targeted, effective, and efficient campaigns.&nbsp;&nbsp;</p><h2><strong>Ready to Learn More About How We Can Deliver B2B Solutions?</strong>&nbsp;</h2><p>When you’re ready to get started with ABM solutions, feel free to contact us. We’d love to learn more about your brand and how we can effectively reach your target accounts.&nbsp;</p>

Brunner partners with Demandbase to provide ABM solutions for B2B brands. Learn more about this strategic partnership.

Brunner and Demandbase: A Strategic Partnership for B2B Success 

Brunner and Demandbase: A Strategic Partnership for Accelerating B2B Success 

Brunner and Demandbase: A Strategic Partnership for Accelerating B2B Success

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