It Takes a Village: 2020 Atlanta ADDYs

An integrated campaign with undercover beavers. Community-building collateral to support firefighters. This is the work we recently celebrated with our clients YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation, bringing home 21 awards from the 2020 Atlanta ADDYs. We were thrilled to be recognized, along with our client partners, with nine gold, seven silver and five bronze for work across digital and out-of-home initiatives, from 3D billboards to CGI woodland creatures to a firefighter recruitment campaign and fire station renovation.

“You know that phrase ‘It takes a village’? Well, it takes a village to do creative work…starting with great clients, strategic partners and talent in our agency,” said Jeff Maggs, managing director. “We drive measurable results. Our work performs. And part of that is doing great work that gets recognized and continues to help build a place with creative firepower.”

“We are approaching every problem differently and creatively,” said Jeff Shill, creative director. “We’re really proud of the fact the client was [at the show] with us. It’s one thing to be recognized by peers, it’s another thing to be recognized by peers and clients.”

It’s not just our work. It’s a team effort between us and our great partners. Here’s a full list of honors our team and clients took home:

Gold Professional

Elements of Advertising, Film and Video

• Computer Generated Imagery (CGI): “Heist” for YellaWood® Pressure Treated Pine
• Animation, Special Effects, Motion Graphics: “Heist” for YellaWood® Pressure Treated Pine
• Animation, Special Effects, Motion Graphics: “Control Room” for YellaWood® Pressure Treated Pine
• Computer Generated Imagery (CGI): “Control Room” for YellaWood® Pressure Treated Pine
• Computer Generated Imagery (CGI): “Lumberyard” for YellaWood® Pressure Treated Pine
• Animation, Special Effects, Motion Graphics: “Lumberyard” for YellaWood® Pressure Treated Pine

Elements of Advertising, Music With/Without Lyrics: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

Film, Video & Sound, Television Advertising: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

Public Service, Out-of-Home & Ambient Media, Corporate Social Responsibility: “ARFR Adopt A Station” for Atlanta Fire Rescue Foundation

Silver Professional

Elements of Advertising

• Visual, Art Direction: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine
• Sound, Sound Design: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

Film, Video & Sound, Television Advertising, Single Spot-Up to 2:00

• “Lumberyard” for YellaWood® Pressure Treated Pine
• “Heist” for YellaWood® Pressure Treated Pine
• “Control Room” for YellaWood® Pressure Treated Pine

Cross-platform, Integrated Consumer Campaign-Regional/National: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

Online/Interactive, Social Media Campaign: “Beaver Crawl” for YellaWood® Pressure Treated Pine

Bronze Professional

Sales & Marketing, Direct Marketing: “Peek & Rappel” for YellaWood® Pressure Treated Pine

Sales & Marketing, Sales Promotion, Point of Purchase, Free Standing: “Rappel” for YellaWood® Pressure Treated Pine

Out-of-Home & Ambient Media, Outdoor Board, Digital or Animated-Single Unit: “Yoink” for YellaWood® Pressure Treated Pine

Out-of-Home & Ambient Media, Outdoor Board, Digital or Animated-Single Unit: “Stack” for YellaWood® Pressure Treated Pine

Public Service, OOH & Ambient Media, Corporate Social Responsibility: “AFRF Step Forward” for Atlanta Fire Rescue Foundation.