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Hear from our web development experts and stay ahead in the ever-evolving world of web platforms.

Stay at the forefront of the ever-evolving web landscape with insights from our web development experts. From responsive websites to custom applications, explore the latest innovations in CMS and learn how we build digital experiences that not only perform exceptionally but also leave a lasting impression.

Our Perspectives on Web Development | Brunner

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Discover valuable web and digital perspectives from Rick Gardinier, Partner and Chief Digital Officer, with over 30 years of experience.

Perspectives from Rick Gardinier | Brunner

Partner, Chief Digital Officer

Rick Gardinier

Explore the latest trends in B2B solutions with Brunner.

Explore the latest trends in B2B solutions, where we recognize that B2B customers are just like everyday consumers. Discover insights on how to adapt your marketing strategies to meet evolving customer expectations and drive meaningful connections in a digital-first landscape.

B2B Solutions Content and Perspectives: Trends and POVs | Brunner

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Stay updated, enhance your digital presence and learn about ADA website considerations with Brunner’s UX web design content.

Whether you're looking to enhance your website's functionality or create a captivating mobile experience, our insights will guide you in crafting digital spaces that engage users and drive results. Stay informed on ADA website considerations, usability testing, and user-centered design principles to ensure your digital presence meets the highest standards.

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When prospective B2B customers hear a mention of your brand, what’s the first thing they do to check out what you offer? Chances are that rather than making a phone call to a salesperson, they will spend time on your website as their first step to see if your products are a fit. After that, it’s a split second — 0.05 seconds according to <a href="https://www.tandfonline.com/doi/abs/10.1080/01449290500330448" rel="noopener noreferrer" target="_blank">one study</a> — before they’ve formed an impression of your business.&nbsp;&nbsp;For B2B companies, your website is your most important marketing channel, from building brand awareness to generating leads. Your site needs to make a stand-out first impression, offer engaging and helpful content, and make it easy for potential customers to engage with you, plus tie into your CRM system to help turn site engagement into revenue.&nbsp;Over the years, I’ve learned that no matter what industry your company focuses on, there are a few critical success factors that every B2B website should follow.&nbsp;<h2>Determine the Primary Business Goal of your B2B Website&nbsp;</h2>Defining your number one business goal seems obvious, but you’d be surprised how often this step is missed.&nbsp;Are you looking to generate leads? Build awareness of your brand?&nbsp;Drive offline or online sales? Or provide a great post-purchase experience?

Your B2B website is your ultimate marketing channel where you can streamline your business, connect with B2B buyers and drive sales with tailored content. Learn more.

Your B2B Website Is Your Most Important Marketing Channel 

From Strategy to Revenue, Your B2B Website Is Your Most Important Marketing Channel 

<h2>Headless Content Management Systems Offer Endless Freedom for Website Design, Tech Decisions</h2>Last year, Brunner embarked on a brand refresh — new messaging, new visual design, new language.&nbsp;Most importantly for me, the brand refresh meant we needed a new company website. As Brunner’s chief digital officer, I’m responsible for our agency’s site as well as the many web redesign projects we do for all types of clients.&nbsp;&nbsp;To redesign the Brunner website — and handle a large client website redo at the same time — we went with something entirely new for both projects: we utilized Contentful — a leading “headless” content management system (CMS) as the core of our website technology components.&nbsp;&nbsp;Simply put, a headless CMS completely separates the backend data (the content) from where it is displayed (the presentation). It lets you put content in various places, including your website, using a front-end display option.After nine months, Brunner had a new website. We also have in-depth lessons learned from implementing a headless CMS and navigating the seemingly endless freedom it offers not only for content and design decisions but also tech stack selections.&nbsp;&nbsp;If you’re looking to redo your website, here are seven critical lessons we learned from our projects — including that a headless CMS is the way to go, along with smart ways of working.&nbsp;<h2>7 Critical Lessons from our Headless CMS Project</h2><h3>Lesson 1: Don’t design in a silo — collaborate across UX, content, and dev teams.&nbsp;</h3>Cross-functional collaboration is essential for a successful website project. The UX team should lead the site design process, with UX designers working in constant collaboration with the content team and the developers. If you don’t take a collaborative approach, be prepared for a lot of re-work.&nbsp;The TEAM should decide together how best to display a piece of content by establishing the look and feel, as well as the level of effort for development.&nbsp;<h3>Lesson 2: Use “content modeling” as the foundation of your website design.&nbsp;</h3>Valuable, helpful content is why most people visit your company website. Take the time to break down each piece of content into its smallest meaningful parts to create a content model. That allows you to create reusable content components that your team sets up in your headless CMS. For example, an author bio page might include the author’s name, title, a short bio, a headshot, and a social media link. The idea is to create one model for that piece of content, then follow that model for every instance of that type of content on your site. Content modeling is a fairly painstaking process, but it will help map and organize all the content within your CMS database.&nbsp;

Learn seven critical lessons from Brunner’s experience with headless CMS and how this approach can revolutionize your website’s performance and flexibility.

7 Website Lessons Learned from Switching to ‘Headless’ CMS

In today’s digital-first world, digital content is at the heart of the customer experience for businesses of all sizes across market sectors. As businesses across the globe are developing more and more digital assets including websites, mobile apps, digital displays, and conversational interfaces, and as these digital channels and devices have evolved, the need for more flexible solutions has emerged.To serve this need, Brunner has aligned with <a href="https://www.contentful.com/" rel="noopener noreferrer" target="_blank">Contentful</a> as a premier partner to significantly enhance the agency's ability to deliver exceptional digital experiences for clients. Contentful’s robust suite of services streamlines content creation, management, and delivery across various channels.This partnership allows Brunner to move faster to keep up with evolving customer expectations and new market opportunities. To build successful customer relationships, content needs to be infinitely composable — easily adapting to new challenges and opportunities as the accelerated pace of the market demands.In addition, the partnership empowers Brunner to leverage Contentful’s expertise and innovative solutions, ensuring best-in-class digital experiences for their customers.&nbsp;A headless CMS allows users to manage content in one place and be able to deploy that content on any digital channel.Separating the frontend from the backend unlocks content, making it easier for marketers to manage content independently, and for developers to build faster, automate changes, and manage digital at scale.&nbsp;The Contentful® Composable Content Platform makes this possible by bringing the building blocks of content together so businesses can create once and reuse it for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve.With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset.Nearly 30% of the Fortune 500 and thousands of companies like Brunner rely on Contentful to help them bring compelling digital experiences to life, reach new customers and drive revenue, and many of these companies rely on the expertise of Contentful’s partners to help make this happen.

Brunner partnered with a leading headless CMS solution to accelerate digital transformation. Learn more about this collaboration. 

Brunner Partners With Leading Headless CMS Solution

Brunner Partners With Leading Headless CMS Solution to Drive Digital Transformation

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