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Unlock data-driven strategies with our retail media insights.

Unlock data-driven strategies with insights from our retail media experts. Explore tips on leveraging platforms like Amazon, Walmart, and Target to boost brand visibility and drive sales in today's competitive e-commerce landscape.

Retail Media Content and Perspectives: Industry Trends and POVs

retail media

Explore strategic insights from Kevin Amos, Brunner Partner, Chief Media and Data Officer.

Perspectives from Kevin Amos | Brunner

Partner, Chief Media and Data Officer

Kevin Amos

At Brunner, media is in our DNA. From ad targeting to ROI tracking, hear from the experts in media.

At Brunner, media is in our DNA, blending data-driven strategies with creative execution. Explore our insights to optimize your media investments and engage customers at every touchpoint on their journey.

Our Perspectives on Media: Trends and POVs

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You’re on amazon.com, checking the product page for one of your brand’s best-selling items.&nbsp;&nbsp;Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping.&nbsp;Exactly how did a rival brand get its ad and special offer in front of an Amazon shopper looking at your product?&nbsp;&nbsp;It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy.&nbsp;<h2>How Does Retail Media Advertising Work?</h2>To put it simply, <a href="https://www.brunnerworks.com/what-we-do/media/retail-media" rel="noopener noreferrer" target="_blank">retail media advertising</a> places ads right on retailers’ digital channels, such as their websites or apps, where consumers are shopping. Think of it as the online equivalent of those on-shelf coupon dispensers or point-of-purchase displays you see in brick-and-mortar stores.

Explore the world of retail media advertising and determine if it’s the right strategy for your brand. Learn how this growing trend can boost your marketing efforts.

What is Retail Media Advertising and Is it a Fit for My Brand?

Retail Media Content

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