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Captivating content is key to engaging your audiences. Stay updated with insights from our team to enhance your content strategy and drive results.

<p>At Brunner, we believe that captivating content is the heartbeat of audience engagement. Explore insights from our experts on how to enhance your content strategy and create valuable connections with your target audiences.</p>

Content Marketing Content: Industry Trends and POVs | Brunner

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Discover valuable content insights and strategic perspective from Christine Zapinski, Director of Content Marketing.

Perspectives from Christine Zapinski |Brunner

Director, Content Marketing

Christine Zapinski

Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

Kristen Taggert

Explore the latest trends in B2B solutions with Brunner.

<p>Explore the latest trends in B2B solutions, where we recognize that B2B customers are just like everyday consumers. Discover insights on how to adapt your marketing strategies to meet evolving customer expectations and drive meaningful connections in a digital-first landscape.</p>

B2B Solutions Content and Perspectives: Trends and POVs | Brunner

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<h2><strong>Use an Audience-First Approach to Create B2B Content That’s Valuable, Relevant and Helpful for B2B Buyers</strong></h2><p>As a B2B marketer looking to build awareness, generate leads or drive sales, it’s essential that you know how your prospective customers navigate the buying process, especially what information they need to get to “yes.”&nbsp;&nbsp;</p><p>Today’s business buyers take an increasingly stealthy approach by doing their own research long before they get in touch with you — if they ever make contact. Did you know:&nbsp;</p><ul><li>75% of business buyers prefer a sales experience that does not include a sales representative (<a href="https://www.gartner.com/en/sales/insights/b2b-buying-journey" rel="noopener noreferrer" target="_blank">Gartner</a>)&nbsp;</li><li>71% of B2B buyers consume multiple pieces of content, such as blog articles, videos, white papers and e-books, to help them make a decision, and they share that content with colleagues on the buying team (<a href="https://www.demandgenreport.com/resources/b2b-buyer-s-survey-economic-uncertainties-renew-buyers-focus-on-price-functionality/7938/" rel="noopener noreferrer" target="_blank">DemandGen Report</a>)&nbsp;</li><li>84% of B2B buyers say the winning vendor’s content had a positive influence on their purchase decision (<a href="https://www.demandgenreport.com/resources/2022-b2b-buyer-behavior-survey-orgs-must-remain-agile-as-buyers-conduct-self-service-anonymous-journeys/7456/" rel="noopener noreferrer" target="_blank">DemandGen Report</a>)&nbsp;</li></ul><p>To win the attention of business buyers, you need high-quality, relevant, and valuable B2B content they will rely on to inform their buying decision. To create that content and get it in front of this audience, you need a well-researched B2B content strategy.&nbsp;</p><p>At Brunner, we develop audience-first content strategies for a wide range of B2B clients. Our B2B content strategies give clients a roadmap for unified, consistent messaging and storytelling that’s integrated across their marketing channels, all to get their target accounts to “yes.”&nbsp;</p><p>Here’s our approach.</p><h2><strong>Research and Really Know Your Target Audiences</strong></h2>

Having an effective strategy for connecting with B2B audiences through compelling content is crucial. Learn how we establish B2B content strategies for our clients.

Brands Need a B2B Content Strategy to Connect with Business Buyers

Brands Need a B2B Content Strategy to Connect with Stealth Business Buyers

<p>In today’s digital landscape, content is the lifeblood of any successful online presence. But simply churning out random blog articles or social media posts without a clear direction in mind can lead to chaos, wasted time, and lackluster results.&nbsp;&nbsp;</p><p>This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for your content.</p><h2><strong>What is Content Strategy?</strong></h2>

Having a consistent content strategy helps guide your brand to meet specific business and marketing goals. Learn how Brunner approaches content strategy.

The Impact of Content Strategy: A Roadmap to Engage Your Audiences

The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Content Marketing Content

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