Boost online presence and drive results with search advertising

Drive awareness and conversions through social media advertising

Paid Social

Leverage advanced targeting capabilities across smart devices

Increase your brand visibility across top retailers

Retail Media

Maximize visibility and audience engagement through organic search

Target audiences with precision and efficiency across display networks

Programmatic Display

Media

Define and elevate your brand identity, voice and design

Brand Strategy

Futureproof your brand by resonating with diverse audiences

Multicultural Marketing

Marketing strategies based on your audience's behavior to maximize return

Integrated Marketing Planning

Strategy

Derive insights into channels driving the most significant impact

Media Mix Modeling

Understand customers' brand perception and purchasing decisions

Brand Awareness & Preference

Understand customer needs, preferences and behaviors to meet demands

Market Research

Collect, process and store data to inform impactful business decisions

Data Management

Business Intelligence

Bring big ideas to life through strategy, imagination and ingenuity

Creative Concepting

Inspiring design work to help your brand grow

Design

Video content that rivets audiences and compels them to act

Video Production

Creative

Influence, engage and build relationships to influence perception

Public Relations

Partner with personalities who have visibility and trust in your space

Influencer Marketing

Share relevant and valuable content for real time audience engagement 

Social Media Marketing

Create engaging and memorable event experiences

Event Marketing

Communications

Create meaningful and valuable content geared toward target audiences

Content Strategy

Build a reliable flow of content that is relevant for your audience

Content Production

Content Marketing

Maximize your marketing automation platform capabilities

CRM Management

Drive engagement and nurture sales leads through email marketing

Email Marketing

CRM Marketing Automation

Find the technology and database solutions that meet your needs

Web & Mobile Development

Make your site useful, usable, and appealing to your audience

User Experience Design

Bring products to life in ways you never thought possible

Augmented Reality Development

Web UX & Development

What We Do

Marketing Intelligence

Building & Renovation

Solutions

About Us

Our Work

Perspectives

Careers

Active Nav

Captivating content is key to engaging your audiences. Stay updated with insights from our team to enhance your content strategy and drive results.

<p>At Brunner, we believe that captivating content is the heartbeat of audience engagement. Explore insights from our experts on how to enhance your content strategy and create valuable connections with your target audiences.</p>

Content Marketing Content: Industry Trends and POVs | Brunner

content marketing

Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

Kristen Taggert

Explore the latest trends in B2B solutions with Brunner.

<p>Explore the latest trends in B2B solutions, where we recognize that B2B customers are just like everyday consumers. Discover insights on how to adapt your marketing strategies to meet evolving customer expectations and drive meaningful connections in a digital-first landscape.</p>

B2B Solutions Content and Perspectives: Trends and POVs | Brunner

b2b solutions

BlogArticle

Columns

<h2><strong>Use an Audience-First Approach to Create B2B Content That’s Valuable, Relevant and Helpful for B2B Buyers</strong></h2><p>As a B2B marketer looking to build awareness, generate leads or drive sales, it’s essential that you know how your prospective customers navigate the buying process, especially what information they need to get to “yes.”&nbsp;&nbsp;</p><p>Today’s business buyers take an increasingly stealthy approach by doing their own research long before they get in touch with you — if they ever make contact. Did you know:&nbsp;</p><ul><li>75% of business buyers prefer a sales experience that does not include a sales representative (<a href="https://www.gartner.com/en/sales/insights/b2b-buying-journey" rel="noopener noreferrer" target="_blank">Gartner</a>)&nbsp;</li><li>71% of B2B buyers consume multiple pieces of content, such as blog articles, videos, white papers and e-books, to help them make a decision, and they share that content with colleagues on the buying team (<a href="https://www.demandgenreport.com/resources/b2b-buyer-s-survey-economic-uncertainties-renew-buyers-focus-on-price-functionality/7938/" rel="noopener noreferrer" target="_blank">DemandGen Report</a>)&nbsp;</li><li>84% of B2B buyers say the winning vendor’s content had a positive influence on their purchase decision (<a href="https://www.demandgenreport.com/resources/2022-b2b-buyer-behavior-survey-orgs-must-remain-agile-as-buyers-conduct-self-service-anonymous-journeys/7456/" rel="noopener noreferrer" target="_blank">DemandGen Report</a>)&nbsp;</li></ul><p>To win the attention of business buyers, you need high-quality, relevant, and valuable B2B content they will rely on to inform their buying decision. To create that content and get it in front of this audience, you need a well-researched B2B content strategy.&nbsp;</p><p>At Brunner, we develop audience-first content strategies for a wide range of B2B clients. Our B2B content strategies give clients a roadmap for unified, consistent messaging and storytelling that’s integrated across their marketing channels, all to get their target accounts to “yes.”&nbsp;</p><p>Here’s our approach.</p><h2><strong>Research and Really Know Your Target Audiences</strong></h2>

Having an effective strategy for connecting with B2B audiences through compelling content is crucial. Learn how we establish B2B content strategies for our clients.

Brands Need a B2B Content Strategy to Connect with Business Buyers

Brands Need a B2B Content Strategy to Connect with Stealth Business Buyers

<p>In today’s digital landscape, content is the lifeblood of any successful online presence. But simply churning out random blog articles or social media posts without a clear direction in mind can lead to chaos, wasted time, and lackluster results.&nbsp;&nbsp;</p><p>This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for your content.</p><h2><strong>What is Content Strategy?</strong></h2>

Having a consistent content strategy helps guide your brand to meet specific business and marketing goals. Learn how Brunner approaches content strategy.

The Impact of Content Strategy: A Roadmap to Engage Your Audiences

The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Content Marketing Content

Good people doing great work for our clients.