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Explore strategic insights from Kevin Amos, Brunner Partner, Chief Media and Data Officer.

Perspectives from Kevin Amos | Brunner

Partner, Chief Media and Data Officer

Kevin Amos

Stay ahead of SERP changes and Google algorithm impacts with valuable viewpoints and expert advice from Brady Ashe, Associate Director of SEO. 


Perspectives from Brady Ashe | Brunner

Associate Director, SEO

Brady Ashe

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<p>Core updates refine results to better align with search intent and more clear understanding of that intent. During its core updates, Google can also determine if changes in user behavior mean a keyword has new intent and requires new rankings. Considering intent can not only help you understand rank changes, but also get out ahead of shifting rank factors.&nbsp;</p><h3><strong>3. How AI is Changing the SERP </strong></h3><p>First there was ChatGPT, then Bard, now Search Generative Experience (SGE). Since the announcement of ChatGPT, many SEOs have been fretting about the way AI will change search. AI is changing the search landscape by providing more comprehensive and personalized results, making it easier for users to find the information they need. However, the future of these models is still unclear. Despite featuring more personalized results, these AI models have pitfalls including attribution, design, and accuracy. While AI is changing how people search, general SEO principles still apply. Having helpful, E-E-A-T content can help your brand rank in AI results.</p>

<p>Our SEO team had the privilege to attend this year’s MozCon virtually, hearing from SEO professionals from all over, gaining insights into the ever-changing world of search engine optimization.&nbsp;&nbsp;&nbsp;</p><p>MozCon is an annual conference to explore the future of search, gain insights into trends and connect with fellow marketing professionals in the SEO space. It brings speakers from all over the world who understand SEO initiatives and strategies and provide unique perspectives from their experiences.&nbsp;&nbsp;</p><h2><strong>MozCon Trends</strong></h2><p>During this year’s conference, there were a few key themes that directly correlate with the future of search. Below are the ones our team found the most relevant, alongside our POV.&nbsp;</p>

Our SEO team attended MozCon 2023 virtually, gaining insights into the evolving world of SEO. Discover our top 5 key takeaways.

MozCon 2023: Our SEO Team’s Top 5 Takeaways

MozCon 2023: Our SEO Team’s Top 5 Takeaways

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