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Gain valuable insights and perspectives to build your business and respond to market changes from Kristen Taggert, VP of Integrated Marketing Communications.

Perspectives from Kristen Taggert | Brunner

Vice President, Integrated Marketing Communications

Kristen Taggert

BlogArticle

Imagine you run a company that makes electrical components used in residential construction. To market those products, you need to reach electricians. Your marketing team can run campaigns on traditional channels, or you can try something new — influencer marketing.&nbsp;&nbsp;Your brand could partner with a well-known electrician who owns a company, works residential jobs, knows the right electrical components for each project, and has built a huge following on social media by sharing insights, how-to lessons, product reviews and more, all for a loyal audience of electricians.&nbsp;You may think of influencer marketing as tactic for consumer brands and lifestyle sectors, but it has huge potential as a compelling and effective option for industries like construction and building supplies, too.&nbsp;<h2>B2B Influencer Marketing to Reach Target Audiences&nbsp;</h2>B2B influencer marketing involves partnering with individuals who have authority, expertise, and a substantial following within particular industries, like construction and building supplies. These B2B influencers can be seasoned pros, bloggers, or social media personalities. In the home construction world, for example, influencers might be architects, construction managers, builders, interior designers, and even technical experts focused on construction technology.&nbsp;By teaming with these influential voices, you can boost your brand’s awareness, build trust, and generate leads in ways traditional marketing might not be able to match.&nbsp;<h2>The Value of B2B Influencers for Construction and Building Supplies Brands &nbsp;</h2>B2B influencers in the construction and building supplies industries offer specific benefits for reaching potential customers.&nbsp;<ul><li>Credibility and Trust: The building supplies industry relies heavily on trust and credibility. Influencers, with their established reputations, can provide this assurance. When an industry expert endorses your product, other businesses are more likely to trust that recommendation and choose your brand.&nbsp;</li><li>Targeted Reach: B2B Influencers have built substantial followings within their industries. By partnering with influencers whose followers are predominantly industry professionals, you can ensure your message reaches potential customers most likely to benefit from your products.&nbsp;</li><li>Engagement and Education: Influencers can create engaging content that not only promotes your products but also educates potential customers on uses and benefits. Their content can include product demonstrations, how-to guides, and case studies that highlight real-world use.&nbsp;</li><li>Niche Expertise: Home construction is a specialized field. Influencers in this category possess deep knowledge and expertise that makes their recommendations highly valuable to construction pros. Influencers can share insights into the latest industry trends, innovative materials, and cutting-edge construction technologies, helping businesses and pros stay ahead of the curve.&nbsp;&nbsp;</li><li>Authenticity: In an industry where relationships and reputation matter, the authenticity of influencer endorsements can be more persuasive than traditional advertising. Influencers can share genuine experiences and honest reviews, which resonate more with their audience.&nbsp;</li></ul><h2>B2B Influencer Marketing Campaign Drives Consideration with Plumbing Pros&nbsp;</h2>The Brunner team has partnered with B2B influencers to drive success for several construction and building supplies clients. For a B2B client in the water heater industry, we partnered with four influencers who are well-known among professional contractors and plumbers. Those four created compelling video content to debunk common misconceptions about tankless water heaters.&nbsp;The campaign saw impressive results, driving over 1.7 million impressions and a cost per video view of $0.18, while spreading our client’s key messages around tankless hot water heater benefits and new products.&nbsp;<a href="https://www.brunnerworks.com/our-work/rinnai-influencer-case-study" rel="noopener noreferrer" target="_blank">Read the case study</a>.<h2>Ready to Explore Influencer Marketing for Your B2B Strategy?&nbsp;</h2>Incorporating influencer marketing into your B2B strategy can provide a powerful boost to your brand’s visibility, credibility, and sales in the building supplies industry. By partnering with influential voices, businesses can build trust, reach new audiences, and stay ahead of industry trends. As the landscape of B2B marketing continues to evolve, embracing influencer marketing can help you stay ahead of the curve and achieve long-term success.&nbsp;&nbsp;We’d love to learn more about the challenges you’re facing and offer some thoughts about how we can help. Please feel free to get in touch!

Influencer marketing for B2B is important in reaching key audiences. Discover how B2B influencers are transforming the construction and building supply industry.

Impact of B2B Influencers for Construction and Building Supplies Brands

Unlock the Impact of B2B Influencers in Marketing for Construction and Building Supplies Brands

Unlock the Impact of B2B Influencers in Marketing for Construction and Building Supplies Brands

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