Foundations for Data Management Success
Data Analytics Maturity Series Episode 2
This series covers the elusive topic of data. How to gather it, develop it, and structure it so that you can hone in on valuable insights. Getting closer to your customers requires making the most of the data available to you and understanding where the organization is at in terms of data maturity.
Find “Own Your Data: Data Analytics Maturity Series, Episode 1,” here.
In our second episode Brunner’s Director of Data Science, Eric Perz returns to our data analytics maturity matrix and dives in to the importance of setting the foundation for success. Eric talks about ensuring your organization’s data analytics structure has the “4 Vs,” of variety, volume, velocity and veracity. Key to building a data-driven organization is cultivating a culture that is bought in to the importance of sourcing, analyzing and using data to transform.
Eric Perz
Vice President, Data Science
Eric Perz is vice president of data science at Brunner. His team specializes in machine learning applications for media performance measurement, including marketing mix models, quantitative market research, diminishing returns analysis, and other optimization efforts that maximize marketing efficiency. Eric has worked in agency environments for more than 13 years, including more than six at Brunner, where he has supported clients across most industries. He has a Master of Engineering Management from Dartmouth College and a B.S. in Mechanical Engineering from Purdue University.
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