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Understand customers' brand perception and purchasing decisions

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Partner with personalities who have visibility and trust in your space

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Share relevant and valuable content for real time audience engagement 

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Create meaningful and valuable content geared toward target audiences

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Build a reliable flow of content that is relevant for your audience

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Hero Case Studies

Five-Star Thinking for Five-Star Backyards

SituationAndApproach

We established a category leadership position by linking YellaWood with the construction of “Five-Star Backyards” where consumers love to spend time. This positioning allows YellaWood to take a single marketing approach with both target audiences by focusing the messaging around nature’s master builder, the brilliant beaver. The campaign features a memorable ragtag team of bucktoothed bandits pursuing their own Five-Star Backyard and risking it all to get their paws on YellaWood lumber.&nbsp;

YellaWood is an industry-leading lumber brand. Yes, lumber. We understood that growing their business required making an emotional connection between YellaWood as a commodity brand and its B2B and B2C audiences.This challenge required pushing contractors to trust YellaWood while pulling consumers toward seeking out the brand’s products. We knew the answer had to be unique, memorable, and ownable.

TextCards

Top Performer Against Competitors in all Branding Metrics

Award winning creative drives purchase intent and brand awareness.

RESULTS

Custom Code

VideoCarousel

TV Spots

Billboard

true

ImageCardStack

Print

ImageCarousel

Point of Sale

Title

50th Anniversary

YellaWood Beavers

v2: Callout

YellaWood wanted to create an emotional connection with its B2B and B2C audiences and came to us for help. Learn about how we created a memorable campaign.


Yellawood is an industry-leading lumber company. Yes, lumber. To grow their business, we asked ourselves two key questions: How do you build a brand for a commodity wood product? And push contractors to trust it and pull consumers into looking it? We knew the answer had to be unique, memorable and ownable.

Situation

Take a leadership position – YellaWood for Five-Star Backyards. That message resonates with all potential targets, even nature’s master builders, the brilliant Beaver.

Strategic Approach

Yellawood Beavers Billboard 1 sows 1 beaver holding another by its leg as it tries to position one of the 5-stars!

OUR WORK

OTHER WORK