Let’s Talk about Differentiating a Bank
Situation
Truth be told, banking is a commodity. And most struggle to find uniquely ownable products or features. And while WesBanco had 150+ years of experience we still had low awareness. And in some cases our target was unaware that WesBanco is a financial institution…so we knew we had to talk to our target in an unexpected and unbank-y way.
Strategic Approach
We did a lot of research to find the white space in a very crowded industry. Our target told us they feel vulnerable and overwhelmed when making big financial decisions. This insight led us to a new brand position and integrated campaign showcasing WesBanco as the financial partner that empowers you to plan for life’s big events.
Results
Helping to drive long-term growth through breakthrough creative and smart media approaches.
17 Year
Client/Agency Relationship
$
Year over Year Account Growth
“WesBanco has enjoyed a long-term partnership with Brunner that has helped propel our bank’s growth and our brand’s evolution! When we told them how we financially empower our customers every day and we wanted to spread the word, they were all in — because they “get us”. And they know what makes our company unique in a commoditized industry — our incredible people and our genuine relationships with our customers. The reason they understand us so well is because they are unique for the same exact reasons, real relationships rooted in shared goals. Not to mention they are exceedingly creative and strategic!
OUR WORK
OTHER WORK
Want to see other work we've done for WesBanco? Check out the below video spots.
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