Let’s Talk about Differentiating a Bank 

Truth be told, banking is a commodity. And most struggle to find uniquely ownable products or features.  And while WesBanco had 150+ years of experience we still had low awareness. And in some cases our target was unaware that WesBanco is a financial institution…so we knew we had to talk to our target in an unexpected and unbank-y way. 

We did a lot of research to find the white space in a very crowded industry. Our target told us they feel vulnerable and overwhelmed when making big financial decisions. This insight led us to a new brand position and integrated campaign showcasing WesBanco as the financial partner that empowers you to plan for life’s big events.