Global Brand Leader takes on the Goliath U.S. Market
Situation
IONOS is a newer entry into the crowded US web hosting market filled with competitors that outspend them by hundreds of millions of dollars. Their aggressive goals required thousands of Partner Program sign-ups and new orders in under two months.
Strategic Approach
We determined we needed to go deep vs broad to turn awareness into conversion. We tapped into two often overlooked audiences – Female Developers and Minority-owned Small Businesses. Through a targeted digital campaign and a partnership with Women Who Code and Small Business Expo we were able to achieve our goals.
Results
Strong audience insight leads to rapid growth.
+28%
Customer inflow in first month
+7%
Customer inflow YoY
Highest
Social Media Engagement in IONOS global history
OUR WORK
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