Finding a Unique Approach in a Sea of Sameness 

Let’s talk about Personal Injury lawyers. It’s a low interest category. With advertising that all looks the same – men in suits. And in the case of Edgar Snyder, the founder and face of the brand was retiring.

A whole new branding effort was necessary if we were going to maintain our high awareness and move from a more traditional media approach to a cross-channel approach to reach the elusive younger demo. And did we mention the importance of measurable lead generation?