Driving Sales Through the Richness and Joy of the Diverse Neighborhoods We Serve.
Situation
Church's Texas Chicken picked Brunner to innovate its messaging and help grow its business. It was time to stop "talking Texas" and embrace language that reflects the diverse communities Church's serves.
Strategic Approach
Our "Mouthwatering Bliss" campaign uses cross-cultural references to exaggerate the power of the first bite of our delicious chicken. And our "Share More Joy" campaign communicates by authentically showing our role in modern multi-generational and ethnically diverse families.
RESULTS
The campaigns were fully integrated across TV, streaming radio, digital video, OOH, and paid social, in both English and Spanish, resulting in:
+8%
Comp Traffic Lift
+10%
Comp Sales Lift
OUR WORK
Like the Work We've Done for Church's Texas Chicken?
Find out how we can do it for you.
