New Website Approach Means More Dollars and Time to Fulfill Mission 

For most non-profit organizations, having the time, people, and money that it takes to run a high-performing website can eat away at valuable dollars and resources — which ultimately was working against the primary mission of Goodwill of North Georgia. The site was generating a lot of traffic, but it wasn’t providing the value that visitors were looking for. 

Rather than simply refreshing website visuals and a few copy points, Brunner took a holistic view of the website and found many opportunities for automation, efficiency, and better integration. A revamped content management system approach gave GNG the control and ability to update the site without developers or any outside support. The automation of key areas of the website — such as real-time event content — has allowed GNG to spend less time on maintaining its website and more time on driving their mission.