Hear perspectives on industry trends and future forecasts from partner and Chief Revenue Officer, Dan Gbur.

Perspectives from Dan Gbur | Brunner

Partner, Chief Revenue Officer

Dan Gbur

Stay informed with the latest updates from Brunner.

Stay informed with our latest updates, where our commitment to being good people drives everything we do. Explore insights that highlight how our collaborative approach and rich experience empower us to deliver innovative marketing solutions while nurturing lasting client relationships.&nbsp;

Agency Updates | Brunner

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Having an effective leader is crucial when it comes to building a solid and high-performing team. A great leader knows that they need to exhibit certain qualities and take specific actions to create a strong team dynamic and help the team succeed.&nbsp;&nbsp;At Brunner, we embrace a “player/coach” management style, actively involving ourselves in the process. Our leadership philosophy draws inspiration from servant leadership, which focuses on serving others, supporting their growth, and fostering an inclusive and empowering work environment.&nbsp;If you want to create a supportive team environment that encourages collaboration and growth, look to focus on these five key attributes of a great leader.&nbsp;<h2>1. Strong Communication Skills, Verbal and Written.</h2>When it comes to communication, a great leader knows that being clear and concise is key. It’s all about making sure everyone on the team understands the project goals, their individual roles, and what’s expected of them. By promoting open and honest communication, a leader creates a safe space where team members can freely express their thoughts and ideas without worrying about being judged. This kind of environment encourages people to speak up, share their valuable insights, and collaborate effectively.&nbsp;<h2>2. Good Listening Skills.</h2>A leader who actively listens to their team members demonstrates respect and values their unique perspectives. My dad used to tell me that we have two ears and one mouth for a reason — we should listen twice as much as we speak. In sales, for example, it’s crucial to pick up on cues from prospects or clients you’re interacting with. From a leadership standpoint, you want to actively seek input from everyone on the team and appreciate their different viewpoints. This makes them feel valued, appreciated, and like they’re part of the decision-making process. By leveraging their strengths and seeking input from each team member, you can promote ownership and empowerment within the team.<h2>3. Strong Decision-Making Abilities.&nbsp;</h2>Effective leaders have solid decision-making abilities that help them tackle challenges and guide the team toward success. It’s all about the ‘test, learn, and optimize’ philosophy — you need to make informed decisions, learn quickly, and be ready to pivot if necessary. Consider different options presented by your team, weigh the pros and cons, and then make the best possible decision based on the information at hand. It may not always be perfect, but the key is to learn from it and adapt as a group, moving forward together.<h2>4. Recognizing and Celebrating Achievements.&nbsp;</h2>Celebrating achievements is vital for creating a positive work environment and keeping the team motivated. Effective leaders make a habit of regularly acknowledging the team’s progress and milestones, recognizing both individual and collective accomplishments. By genuinely appreciating each team member’s contributions, leaders instill a sense of pride and motivation. It’s all about winning little victories and celebrating them along the way.<h2>5. Creating a Cohesive and Collaborative Environment.&nbsp;</h2>Building a strong team dynamic requires a cohesive and collaborative environment. Effective leaders should encourage open communication, value diverse perspectives, make informed decisions, and celebrate achievements. By doing so, leaders establish a foundation of trust and respect within the team. This kind of environment promotes continuous learning and improvement, fostering a sense of camaraderie. It enables team members to support one another, leading to increased productivity, efficient problem-solving, and a shared commitment to both the project’s and the team’s overall success.&nbsp;By applying these leadership attributes to your management approach, you can cultivate a cohesive and thriving team dynamic. The result is a high-performing team that exhibits increased productivity, efficient problem-solving, and a shared commitment to achieving goals and overcoming challenges together.&nbsp;In the words of Michael Jordan, “There is no ‘I’ in team, but there is an ‘I” in win.”&nbsp;

Having an effective leader is important when creating a supportive team environment. Learn from Brunner Partner Dan Gbur about the attributes of a great leader.

How Effective Leadership Skills Foster Strong, High-Performing Teams 

Gain valuable insights and perspectives from Chrissy Lynn, Senior Director of Media and Operations.

Perspectives from Chrissy Lynn | Brunner

Senior Director, Media & Operations

Chrissy Lynn

Unlock the power of your data with insights from Brunner’s data management and analytics team.

Unlock the power of your data with insights from Brunner’s data management and analytics team. Explore how we transform complex data into actionable insights that drive informed decisions and uncover new growth opportunities.

Data Management and Analytics Content and Perspectives | Brunner

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At Brunner, media is in our DNA. From ad targeting to ROI tracking, hear from the experts in media.

At Brunner, media is in our DNA, blending data-driven strategies with creative execution. Explore our insights to optimize your media investments and engage customers at every touchpoint on their journey.

Our Perspectives on Media: Trends and POVs | Brunner

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With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. What began as a way to track online behavior and ensure better targeting has shifted to a growing concern over the misuse of this information.Because no one can expect to control or predict what Google, Apple, and other huge players do, advertisers need to come up with ways to track customer behavior and target key audiences. But more importantly, they need to ensure that they are doing so in an ethical way focused on customer privacy.

Explore Brunner’s perspective on navigating attribution and targeting in a cookieless world, and how to adapt your strategies for future success. 

What will they look like in a Cookieless World?

Cookieless Attribution, Targeting, and the Customer - What's Next

Brunner POV | Attribution, Targeting, and the Customer. What will they look like in a Cookieless World?

Unlock the potential of programmatic display advertising with our collection of resources and expert insights.

Dive into our expert insights on programmatic display advertising and discover how to reach your audience with precision. From best practices to innovative strategies, we’ll guide you in maximizing your brand’s visibility and impact.

Programmatic Display Content: Industry Trends and POVs | Brunner

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<h2>What Are Cookies?</h2>Most websites use small text files called “cookies” to enable certain features. When you visit a site or re-visit a site, the sites read cookies to remember your login credentials, which articles you have already read, your language preferences, etc. These are stored on your hard drive and are called first-party cookies because they are given to you by the website you are visiting. No other website or domain can read the first party cookie.

Discover Brunner’s point of view on a cookieless future. Learn how to navigate changes in digital tracking and advertising and adapt your strategies for success.

Brunner Cookie-less POV

On March 25th, 2020 Brunner co-hosted a webinar with Forrester’s Jay Pattisall, a Forrester analyst, discussing the “Blended Agency Model” which is designed to help agencies effectively adopt collaboration trends that can break silos. In this informational session, Jay Pattisall talked about the importance of collaboration and how it can be effective at building lasting partnerships and positive outcomes with your client partners.Brunner has adopted the “Blended Agency Model”, trusting in the power of people, which is why we implement a “business-with” rather than a “business-for” mentality. During this webinar which was guided by our agency, we brought to life how the “Blended Agency Model” has been embraced and applied in partnership with our client, Highmark Health.Below, we share some of the great questions along with Jay’s responses from this webinar:Q: For a company just starting to build out in-house capabilities, what is the right mix of capabilities/specializations and personnel to start, and who is the best stakeholder to lead the development and management of an in-house agency team?JAY’S ANSWER: The manner in which companies stand up an in-house team depends upon the capability or type of in-house resource. Creative services and production teams are more straightforward capabilities to establish because the talent is abundant and the outputs ubiquitous. In-house digital media capabilities require more specialized, difficult-to-recruit talent. Start with a business case. For creative services, your business case should demonstrate annual savings, calculated as the cost of in-house resources minus the cost of paying an external partner. The business case for digital media operations demonstrates a more effective and efficient use of media dollars. This requires that a robust data analytics practice be in place to determine scale and impact. In either instance, the in-house team should be led by an agency veteran with both in-house and external agency experience. Nearly 50% of in-house leads have experience managing both internal and external teams.Q: Should an in-house agency strive to do it all, or are there key disciplines and capabilities that in-house agencies should lean on partners to provide vs. building and delivering via the in-house model?JAY’S ANSWER: No single agency can do it all. Partners and specialists are always required. Blending expertise gives marketers the best of both worlds. In the case of in-house agencies owning data analytics, customer marketing, customer experience, CRM, eCommerce capabilities, and advertising/marketing technology relationships, it gives the company the strategic advantage of owning its customer data, protecting customer privacy, and managing strategy. In-house teams and external agencies should share responsibilities for strategy, analytics, creative services, and, in some cases, media. This provides marketers with the right blend of internal brand and business knowledge and external expertise.Q: What are some key characteristics associated with agencies that make them a good fit to support the blended agency model, and what is the right approach to effectively integrating in-house agency resources and outside agency partner teams?JAY’S ANSWER: Three characteristics of agencies that effectively support a blended model are collaboration, adaptability, and improvement. Agencies eager to blend with internal partners possess a consultative, client-obsessed mindset. These agencies look for ways to add value by collaborating with in-house teams on strategies, cocreating solutions and taking accountability for results. Agencies that constantly adapt or reinvent their offerings beyond table stakes propositions provide clients the latest thinking, innovation, and capabilities to complement in-house teams. Agencies that build training and certification programs to improve their employees’ and clients’ knowledge of digital marketing, technology platforms, and advanced strategies create an environment of partnership. Setting these conditions creates an environment for blending agency resources, ideas, and accomplishments.Q: What are key performance measures to manage the effectiveness and performance of in-house agencies?JAY’S ANSWER: Most firms assess the in-house contribution as savings derived from the delta of in-house costs from external agency fees. However, research shows cost efficiencies are not the only metric firms value. They also look for nimble execution, brand/business knowledge, and positive business growth. In-house teams provide speed and nimble execution by being co-located with clients in the same office or building. In-house teams are 100% dedicated to the business and develop important institutional knowledge. Ultimately, having an impact on business success and sales is the most important milestone for any agency.If you’re looking for a stronger partner relationship with your agency please get in touch with us!

Discover the benefits of adopting a blended agency model through this insightful Q&A with Brunner experts.

Dan Gbur

Partner, Chief Revenue Officer

Dan Gbur

Partner, Chief Revenue Officer

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Good people doing great work for our clients.