How and why to connect with B2B customers as people first

Your B2B customers, especially your millennial business buyers, don’t want a sales pitch. Research shows they prefer a personal approach, which is the essence of Brands for Humans — B4H — marketing. 

Learn all about B4H marketing from Brunner’s Patrick Culhane, VP of brand strategy, and Rob Pongonis, CMO of Great Southern Wood Preserving (maker of YellaWood lumber products and a Brunner client), by watching their video on “Marketing to Hearts, Not Businesses.” 

In the video you’ll learn: 

• New insights about modern business buyers — more than 50% are millennials! 
• Business buyers’ expectations throughout the decision-making process 
• Ways to stop thinking B2B or B2C and pivot to a Brands for Humans approach 
• YellaWood’s experience with B4H marketing, which their CMO says has been “extremely effective”

Watch the full video and presentation slideshow below.