MARKETING INTELLIGENCE THAT MOVES THE ROOM.
The answer is already in your data. We make it impossible to ignore.
Most intelligence arrives after the decision. Ours is built into every stage of the work with data scientists, engineers, and strategists shaping the same output. So when you walk into the room, the defensible answer is already there
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30%
Improvement in cost per acquisition efficiency
Modeling Drives Efficiency & More New Patients
Read Full Case Study30%
Improvement in cost per acquisition efficiency
Bayesian marketing mix model identified opportunities for smarter use of marketing dollars and incremental hospital growth within a set budget.
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Marketing Mix Modeling
Marketing Mix Modeling shows which channels drive growth, where returns start to taper, and where the next dollar has the most to do. Our approach updates weekly, so your budget decisions reflect what’s happening now — not what happened last quarter.
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Data Intelligence
Connected data gives your teams one dependable view of what’s happening across channels, tools, and markets. We build the infrastructure and governance that turn scattered inputs into a usable foundation for every decision that follows.
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Audience Research
Proprietary research methods process unstructured data at scale to surface how your audience actually thinks and communicates. This answers questions standard surveys can’t, from message resonance to category perception.
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Creative Intelligence
AI-driven analysis measures the effectiveness of creative assets against the business metrics that matter most, both before and during a campaign. It identifies which visual and emotional elements drive performance, and which are working against it.
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Brand Measurement
Continuous tracking of brand health, awareness, and preference across your target markets keeps you ahead of performance trends. It connects brand signals to media investment so brand and performance tell one story, not two.
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Whitespace Intelligence
Competitive creative analysis identifies what your category is oversaturated with and where your brand has room to own something new. By using computer vision, it surfaces the creative territory your competitors have left open.
Defendable decisions start with better data management.
When the infrastructure is right and the models are current, marketing intelligence stops being a cost center and starts being a competitive advantage. Let's show you what that looks like.
The standard is decisions, not dashboards.
A dashboard tells you what happened. Marketing intelligence tells you what to do next. We design every output around a real decision — budget, channel, creative — so you walk into the room with direction, not a document to explain.
Continuous, connected, and built to decide.
It runs in real time, not quarterly. Every capability shares the same infrastructure—brand, media, creative, and audience data informing each other, not sitting in separate systems. Every output is built to answer a specific decision.
Creative is held to the same standard of evidence.
Creative intelligence and whitespace analysis capabilities mean that what gets made and what gets placed both have data behind them. The brief doesn't exempt creative from proof. Neither does the budget.
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The standard is decisions, not dashboards.
A dashboard tells you what happened. Marketing intelligence tells you what to do next. We design every output around a real decision — budget, channel, creative — so you walk into the room with direction, not a document to explain.
-
Creative is held to the same standard of evidence.
Creative intelligence and whitespace analysis capabilities mean that what gets made and what gets placed both have data behind them. The brief doesn't exempt creative from proof. Neither does the budget.
-
Continuous, connected, and built to decide.
It runs in real time, not quarterly. Every capability shares the same infrastructure—brand, media, creative, and audience data informing each other, not sitting in separate systems. Every output is built to answer a specific decision.
The people who make the data impossible to ignore.
Our intelligence practice isn’t one person with a dashboard. It’s data scientists building the models, engineers managing the infrastructure, and strategists translating outputs into direction. They work together so the answer is ready before the room asks for it.
We have been trying to understand and quantify the impact of our marketing investment on our business for more than 30 years….you have finally done it for us.
Edgar Snyder & Associates
