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    A nurse pushing a patient in a wheelchair. Both are wearing face masks. Healthcare Marketing Intelligence Marketing Mix Modeling

    Modeling Drives Efficiency & More New Patients

    Bayesian marketing mix model identified opportunities for smarter use of marketing dollars and incremental hospital growth within a set budget.      A laptop open with the Blistex website in the browser Healthcare UX Web Design Web Development

    Cross-Brand Template Drives Adoption

    A templated, user-first design system focused on purchase-intent allowed Blistex to extend seamlessly across eight brand experiences while maintaining unique experiences.