Cross-Brand Template Drives Adoption
A templated, user-first design system focused on purchase-intent allowed Blistex to extend seamlessly across eight brand experiences while maintaining unique experiences.
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+40%
Lift in monthly user sessions from non-brand searches
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+5%
Increase in new users from organic search
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+10%
YoY increase in “Shop Now” interactions
At a Glance
- Client
- Blistex
- Engagement
- UX & Web Design, Web Development
- Portfolio
- Blistex, Odor Eaters, Stridex, Tucks, Kanka, Glysomed, Invarest, Foille
- Focus
- Resusable Site Template to Drive Intent
Overview
The result was repeatable model for turning search, site visits, and retail intent into measurable action.
Blistex came to us with a clear growth ask: make it easier for shoppers to move from digital discovery to purchase across eight brands.
We built a connected, simplified web experience that matched how people actually shop: one architecture, brand-specific personas and journeys, and where-to-buy functionality that showed real-time inventory and pricing across key retailers.
The Goal
Blistex wanted to drive omnichannel purchase capability across its eight brands and create a consistent user experience that made it easier for shoppers to find where to buy.
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Purchase Intent
Connect digital discovery to purchase across both online and brick-and-mortar retail.
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Brand Consistency
Deliver a coherent shopper experience across eight distinct brand sites without losing what made each brand its own.
The Challenge
Eight brands needed a shared architecture without losing what made each one distinct.
Blistex also needed where-to-buy functionality that could surface accurate online and offline inventory and pricing across key retailers, while keeping the system manageable behind the scenes.
The Solution
We built personas and purchase journeys for each brand, and designed a site architecture to scale across the full Blistex brand family, with a single content management system behind it. This reduced support time and kept the experience consistent. We found where-to-buy providers that could surface real-time inventory and pricing across retailers and integrated this into the experience.
The Proof
The new system gave Blistex brands a way to connect digital media to purchase intent across both online and brick-and-mortar stores. Better search visibility, clearer paths to buy, and a cleaner operating model behind the sites drove measurable impact.
