Composable CMS Powers Dairyland Relaunch
Dairyland needed a full website revamp to match a tough non-standard auto insurance market. We designed them a faster site, rooted in strategy and built for growth.
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35%
YoY conversion growth
At a Glance
- Client
- Dairyland Insurance
- Engagement
- UX & Web Design, Web Development, Content Strategy, SEO
- Project
- Website Redesign
- Focus
- Improve speed, ease of use, and content education
Overview
In a category where every second matters, the old site needed more than a visual refresh. It needed a new system.
Dairyland came to us with a clear need: rebuild the website around speed, content, and a better user experience.
We started with the truth in the market, connected strategy, content, UX, and technical architecture into one plan, and gave Dairyland a stronger foundation for growth.
The Proof
The redesigned site launched on time and on budget, driving a 35% growth in YoY conversions. That momentum led to additional projects with their parent company, Sentry, in B2B insurance. Clear architecture. Measurable lift. Repeatable value.
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On Time
Launch timing
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On Budget
Budget Status
The Goal
Dairyland wanted a complete website revamp that would improve speed, content delivery, user experience, and brand presentation in a competitive insurance category.
The Challenge
The new website had to perform in the high-pressure, non-standard auto-insurance space, where speed and content delivery matter. Dairyland also needed the work to cover content, technical architecture, UX, and branding at once, without losing momentum or control.
The Solution
We started with strategy, completing competitive, content, SEO, and UX audits, then worked with Dairyland’s marketing and IT teams to design a composable architecture and built the site using Contentful CMS, a static site generator, and the Uniform content editor. We shaped the content model around SEO, tuned the experience around usability, and built a flexible system that could support the new site and future work.
