Infosys AdSkate Case Study

Three Key Objects Behind INFOSYS’ CTR lift

Our AdSkate AI pinpointed the image elements and CTAs driving results and recommended optimizations to enhance performance. 

  • 17%

    Savings in campaign spend

At a Glance

Client
Infosys
Engagement
Display Campaign Creative Analysis
Intelligence
AdSkate — AI creative intelligence platform
Duration
1 Month
Creative Analyzed
10 creatives, 41 unique attributes identified

Overview

Infosys wanted data-driven truth about what made its display campaign work ― which signals moved results and which ones didn’t. 

We put AdSkate to work reading the creative and the campaign together, then mapped performance back to the objects, messages, and calls to action inside the ads.  

The payoff was a more defendable way to understand creative performance and make the next round smarter.

The Proof

When campaign creative contained certain objects, it performed better overall. By reflecting these objects alongside top performing CTAs, Infosys achieved 17% savings in ad spend with AdSkate optimizations.

  • +47%

    Click lift from ‘Learn More’ CTA

  • +48%

    CPC improvement from ‘drone,’ ‘package,’ ‘sky’ objects

  • +17%

    CTR lift from targeting key objects ‘data center,’ ‘computer,’ ‘keyboard’

The Goal

Infosys wanted data-driven insights from AdSkate, our AI creative intelligence platform, to assess how its display campaign assets were performing. 

  • Actionable Signals

    Map performance back to specific objects and message elements to give the next round of creative a clearer foundation.

The Challenge

The campaign needed a clearer read on which creative attributes were actually influencing performance across the ads. 

A person running on a track

The Solution

We used AdSkate to analyze 10 Infosys’ ad creatives and campaign data, evaluating creative attributes and parameters, then tying performance back to specific objects and message elements. It identified 41 creative attributes over a 1-month campaign and determined top performers:

  • Incorporating the AI-detected objects ‘data center’, ‘computer’, and ‘keyboard’ boosted CTR by 17%.
  • The ‘Learn More’ call to action increased clicks by 47%.  
  • Featuring the AI-detected objects ‘drone’, ‘package’, and ‘sky’ improved CPC by 48%.  

  

an Image of a soccer goal with a text field saying, your shot

IONOS Case Study

Global Brand Leader Takes on the Goliath U.S. Market 

1&1 IONOS, the largest website hosting company in Europe, was keen to break into the highly competitive U.S. market. Targeted digital campaigns helped them do it.

  • 7%

    Customer inflow YoY

At a Glance

Client
IONOS
Engagement
Creative Concepting, Video Production, Content Creation
Campaign
Your Host Matters
Focus
New partner sign ups
Duration
Two Months
Client
Los Angeles, San Francisco, New York, and Atlanta

Overview

A lousy hotel, a lame party, or a silent dinner have one thing in common, bad hosts. 

We needed to show what a good host IONOS was, how attentive and secure, and we needed to do it at a local level.   Concentrated campaigns focusing on the core Your Host Matters platform hit the right audiences. That’s not accidental, that’s work that compounds.

The Goal

Thousands of Partner Program sign-ups and new orders in under two months. New creative content, tailored to local markets needed to be created quickly. 

The Challenge

IONOS was a newer entry into the crowded US web hosting market filled with competitors that outspend them by hundreds of millions of dollars. They had limited time to get up to speed and enter the market.

The Solution

Consumer reviews revealed an opportunity to focus on their uniquely human approach to customer service ― a personal consultant for every customer free of charge.

We created the platform Your Host Matters. A good host provides personal attention, security, and respect.  The same is true for your website.

We reflected this core message in a range of market-specific digital messages.

But we needed to go deep to turn awareness into conversion. We tapped into two often overlooked audiences – Female Developers and Minority-owned Small Businesses through partnerships with Women Who Code and Small Business Expo.

The Proof

Strong audience insight led to rapid growth, including the highest social media engagement in IONOS global history. 

+28%
Customer inflow in first month

ESA One view

ESA Display & OTT Cuts Costs, Grows Conversions

OTT and retargeted Display worked as one system within the more cost-effective OneView platform to drive savings and engagement.

  • +317%

    Increase in impressions

At a Glance

Client
Edgar Snyder & Associates
Engagement
Display & OTT
Platform
Roku OneView
Focus
Cost-effective conversions

Overview

Edgar Snyder & Associates needed media that could do more than chase reach.  

Programmatic display wasn’t carrying its weight. It cost too much and converted less effectively than the rest of the mix. 

By shifting display buying from DV360 to Roku’s OneView, we decreased CPMs so budget could go farther. Then we used OTT to create the first touch and retargeted exposed users on their other devices. That connected system tied creative and media together with cleaner data and better sequencing. 

The Proof

The shift to OneView and its lower costs drove a 317% increase in impressions, with CPM dropping from $5.25 in DV360 to $1.70 in OneView.  

  • +317%

    Increase in impressions

  • +120

    Increase in conversions across live chat sessions and calls

  • -39%

    Cost per conversion

The Goal

ESA wanted to raise awareness and drive more conversions — specifically live chat sessions and phone calls — while making programmatic display more cost effective.

The Challenge

Programmatic display was expensive and underperforming compared with other media in the mix. ESA needed a smarter way to create more conversion opportunities without paying more for each one.

The Solution

We moved display buying from Google Stack (DV360) to Roku’s OneView, which relied more on first-party data and less on third-party cookies. We ran OTT ads through OneView, then retargeted people who had seen the ad with Display on their other devices.

A person holding a remote pointing at a tv with a dashboard displaying

The new structure leaned on better qualified first-party data and multiple touchpoints, which made the buy more targeted and more efficient. The outcome: more impressions, more conversions, and lower cost per conversion. 

Dairyland Website Case Study

Composable CMS Powers Dairyland Relaunch

Dairyland needed a full website revamp to match a tough non-standard auto insurance market. We designed them a faster site, rooted in strategy and built for growth. 

  • 35%

    YoY conversion growth

At a Glance

Client
Dairyland Insurance
Engagement
UX & Web Design, Web Development, Content Strategy, SEO
Project
Website Redesign
Focus
Improve speed, ease of use, and content education

Overview

In a category where every second matters, the old site needed more than a visual refresh. It needed a new system. 

Dairyland came to us with a clear need: rebuild the website around speed, content, and a better user experience.  

We started with the truth in the market, connected strategy, content, UX, and technical architecture into one plan, and gave Dairyland a stronger foundation for growth. 

The Proof

The redesigned site launched on time and on budget, driving a 35% growth in YoY conversions. That momentum led to additional projects with their parent company, Sentry, in B2B insurance. Clear architecture. Measurable lift. Repeatable value. 

  • On Time

    Launch timing

  • On Budget

    Budget Status

The Goal

Dairyland wanted a complete website revamp that would improve speed, content delivery, user experience, and brand presentation in a competitive insurance category. 

The Challenge

The new website had to perform in the high-pressure, non-standard auto-insurance space, where speed and content delivery matter. Dairyland also needed the work to cover content, technical architecture, UX, and branding at once, without losing momentum or control.

A close up of two people driving in a car. One driver and one passenger

The Solution

We started with strategy, completing competitive, content, SEO, and UX audits, then worked with Dairyland’s marketing and IT teams to design a composable architecture and built the site using Contentful CMS, a static site generator, and the Uniform content editor. We shaped the content model around SEO, tuned the experience around usability, and built a flexible system that could support the new site and future work.

Two screengrabs of Dairyland's website about Insurance Quotes
Two screengrabs of Dairyland's website about Dairyland
Two screengrabs of Dairyland's website about Insurance Claims
Two screengrabs of Dairyland's website about Off-Road Vehicle Insurance

Edgar Snyder GSTV Case Study

Fueling Trust & Leads with a Smarter Media Mix  

Holdout test proves GSTV reached auto accident victims at the pump.

  • 106%

    Increase in lead volume in target markets

At a Glance

Client
Edgar Snyder & Associates
Engagement
OOH, Display
Format
15-second video ads at gas pumps
Focus
Improve reach to target market

Overview

GSTV helped get them in front of their audience ― frequent drivers ― in their daily lives ― at the gas pump.

As larger, national competitors with big advertising budgets saturated the market across the same traditional media, regional Edgar Snyder & Associates were losing ground.

The Goal

Reach target audience of frequent drivers more directly to drive up leads. 

  • Leads

    With national competition, fewer leads were coming in for motor vehicle accident representation.

  • Targeting

    With third-party cookie deprecation and persistent ad fraud, we needed a new way to reach the right people. 

The Challenge

Competition, ad fraud and cookie deprecation were making it more difficult to reach Edgar Snyder & Associates’ target audience in a cost-effective manner. Traditional media was getting more expensive, impacting their ability to maintain their spot as top choice for motor vehicle accident representation.  

The Solution

Brunner saw an opportunity to do more than just shift spend: it launched a real-world experiment. The team implemented a geo-targeted holdout test across 24 similar markets. In 12 of them, Brunner ran the client’s usual evergreen media plan. But in the other 12, a new media plan was deployed that heavily leveraged GSTV — a media platform that directly reaches people at the pump.

15-second video ads were delivered at gas pumps during fueling, using compelling client testimonials to drive engagement. This high-impact, no-waste environment ensured the law firm’s message was seen exclusively by drivers.  

The Proof

Lead volume substantially increased in the markets that ran the GSTV creative. Meanwhile, in the non-GSTV markets, lead volume actually dropped 12% over the same period. The lift was compelling enough to make GSTV a permanent fixture in the law firm’s media strategy, helping them stay visible, competitive, and connected to the clients they serve right where it counts.

Edgar Snyder

Edgar Snyder & Associates Turned a Brand Reset into Record Growth

When the founder retires and every competitor looks the same, you don’t change the brand. You reimagine it. Then you measure everything. 

  • +22%

    Lead volume tied to paid digital

  • +24%

    Auto accident leads form digital channels

  • +4%

    Aided awareness

At a Glance

Client
Edgar Snyder & Associates
Campaign
“In a Perfect World”
Channels
TV, OOH, Social
Focus
Brand Reset & Lead Generation

Overview

It’s a low interest category. With advertising that all looks the same — men in suits.

Personal injury law isn’t exactly a category people seek out. The advertising can feel forgettable: men in suits, recycled taglines, nothing that earns a second look. For decades, Edgar Snyder was the face that cut through the sea of sameness.  

Then he retired.
 
That could’ve created a brand crisis. Instead, it was a creative opportunity. A chance to reimagine what an Edgar Snyder & Associates campaign could look and feel like. One that could reach a younger audience that the traditional approach was never built for.
 
“In a Perfect World” was born from that opportunity. Animated, unexpected, and impossible to mistake for anything else in the category. 

The Goal

Edgar Snyder & Associates needed to do two things at once: protect the brand equity built over decades and rebuild it for a new generation. Awareness had to hold. Leads had to grow. And the creative had to earn attention in a category often ignored.

  • Brand Continuity

    Maintain high awareness

  • Lead Generation

    Drive measurable growth in lead volume

  • New Audience

    Shift from traditional media approach to reach a younger demographic

The Challenge

Every personal injury law firm was running the same playbook. Same look, tone, and execution. Breaking through wasn’t just a creative challenge. It was a strategic one. 

Illustration of a car accident. A person is sitting on a guardrail with their head in their hands and another person consoling a child that is holding their arm. Text that says, Find Edgar An illustration of a person holding a hardhat with their arm in a sling and using a crutch. Text that says, Hurt at Work? Find Edgar An illustration of a person falling down a set of damaged stairs. Text that says, Find Edgar An illustration of a motorcycle laying on the ground. Text that says, Find Edgar

And the timing made it harder. Transitioning away from founder-as-face brand risks the equity that made the brand recognizable in the first place. The creative had to feel fresh without feeling foreign.

The Solution

The answer wasn’t to replace the brand’s spokesperson. It was to build a new world entirely. “In a Perfect World” replaced the category’s sea of suits with something no competitor could replicate—highly engaging animation that made Edgar Snyder & Associates unforgettable, relevant, and customer-first. 

  • Animation

    A bold creative departure from category norms, build to earn attention

  • TV & OOH

    Anchor executions that established the new brand world at scale

The campaign ran across TV and OOH, with social amplifying the reach and driving direct lead generation where the younger demographic actually lives. 

Edgar Snyder & Associates

Edgar Snyder & Associates

Illustration of a motorcycle laying down on a road with woods in the background and a billboard that says, Find Edgar

  • Younger Demo

    Cross-channel strategy designed to reach and convert beyond the traditional

  • +213%

    Leads attributed to social media in the first year

The Proof

  • +4%

    Aided Awareness

  • +3%

    Unaided awareness in core market

The reimagined brand held its ground and grew. Awareness metrics moved in both aided and unaided measures, lead volumes climbed across every digital channel, and the “In a Perfect World” creative stood apart in a category that hadn’t see anything like it.

  • 22%

    Lead volume tied to paid digital

  • 24%

    Auto accident leads from digital channels

  • 72%

    Say advertising was unique for the category

I am thrilled with how much we’ve been able to embrace change for the next generation and the next level of success.

Edgar Snyder & Associates

CMO