IUP Website Redesign Case Study

81%

YoY increase in goal completions
41%

Increase in session duration
53%

Decrease in bounce rate

At a Glance

Client: IUP
Engagement: UX & Web Design, Content Strategy, Content Creation, SEO
Project: Website Redesign
Focus: Informative, easy-to-use website for prospective students

Overview

Indiana University of Pennsylvania had a content problem. They had too much of it, it was poorly organized, and it came from a professor’s point of view — not what prospective students and their parents were looking for.

They needed a new website that would give clear, engaging academic program copy, and help those pages show up in search.

The Goal

IUP wanted a website that made it easy for prospective students to discover learn about their programs. It needed to be on their level and perform better in search engines like Google and Bing.

Clarity

Similar program names, inconsistent page structures, upper-level jargon and a confusing site architecture made it hard to find the right information.
Findability

IUP wasn't showing up for Organic searches for priority programs potential students were looking for.

The Challenge

The university had to turn 150+ academic programs into compelling web content during a relaunch, while keeping the writing accurate, searchable, and aligned with input from multiple departments and faculty members.

The Solution

We analyzed web traffic and user experience to redesign the site navigation and web page templates to focus on prospective students while leaving room for academic input and improving way-finding for site users.

Working with the IUP team, SEO research shaped program titles, keywords and metadata, and a nine-writer, four-editor content team worked with stakeholders to get everything right before launch. That connected process kept the content useful for people and legible for search, giving IUP a stronger content foundation for discovery and engagement, not just prettier pages.