Bruster's Wins Media Attention Year-Round
Local and national PR kept everyone talking about Bruster’s, no matter the weather.
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267M+
Earned impressions
At a Glance
- Client
- Bruster’s Real Ice Cream
- Engagement
- PR
- Duration
- 1 Year
- Focus
- National Ice Cream Month & Non-Dairy Launch
Overview
We kept Bruster’s top-of-mind for ice cream lovers throughout the year.
Combined local and national media relations approach helped Bruster’s Real Ice Cream stand out in a crowded market.
The campaign focused on increasing visibility in important regional markets while also building awareness around the brand’s national franchise footprint, new product innovation, and broader business updates.
The Proof
A hometown feel and regular media touchpoints throughout the year earned more media stories for Bruster’s Real Ice Cream.
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155
Media mentions
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17
Earned stories for non-dairy line
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18
Earned stories for national ice cream month
The Goal
Increase Bruster’s visibility in key local markets, reinforce its small-town identity despite national franchise growth, and promote new offerings and business updates on a national scale.
The Challenge
Bruster’s was competing in a market saturated with new ice cream competitors. The team needed to accelerate local mentions, communicate that the brand remained a small-town shop, and balance that message with its status as a nationally recognized franchise.
The Solution
We implemented a media relations strategy centered on local market coverage, emphasizing that each franchise is independently owned and operated.
The team activated trade and national media opportunities around Bruster’s non-dairy dessert line, business updates, and a major July push tied to National Ice Cream Month to keep momentum throughout the year.
