Feed the Moment with LaRosa’s
Real meals. Real connection. Real lift.
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3.65M
Impressions
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+33%
QoQ paid social engagement rate
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36%
Above baseline CTV quality index score
At a Glance
- Client
- LaRosa’s
- Engagement
- Creative, Paid Social, OOH
- Focus
- Boosting purchases through connection
Overview
This made LaRosa's feel like more than just a place to eat. It became a shortcut to quality time.
LaRosa’s came to the market with a simple truth: people aren’t just choosing dinner. They’re choosing how to spend a moment with the people who matter most.
Shaping this idea into a connected campaign put LaRosa’s at the center of those everyday decisions. The result wasn’t a lucky spike. It was a clear connection between the message, the audience, and the moments that shape choice.
The Goal
LaRosa’s wanted a cross-channel campaign that would highlight the value of quality time spent around a meal, and LaRosa’s as the place to go for that, deepening brand connection, and driving additional purchases.
The Challenge
The brand had to stand out in a crowded dining market while reaching and resonating with modern, active customers who are time-starved, budget-conscious, and craving more than just a meal.
The Solution
We built a campaign rooted in emotional insight and audience truth, speaking to busy parents making dinner calls, while still landing with younger audiences who care about flavor, convenience, and being together.
We positioned LaRosa’s around the idea of “feeding the moment,” and built creative around the idea that food can make time with family and friends feel easier and more meaningful. The cross-channel execution carried that message across point-of-sale, TV, social, OOH, and promotional materials, so the brand showed up at the point of decision with one connected story.
The result was a brand campaign that helped LaRosa’s show up with more meaning and more momentum — and audiences connected to it.
The Proof
Not only did we see increased impressions, quality score and Paid Social engagement rates, but LaRosa’s 2025 brand health metrics also showed LaRosa’s is the #1 pizzeria amongst competitors in brand relevancy.
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#1 Pizzeria
amongst competitors in brand relevancy
LaRosa’s continued to score high in taste, quality, and satisfaction, showing the campaign strengthened consumer connection in a way that was measurable and explainable.
