PR & Event Marketing That Builds Belief
Lasting reputations need nurturing. Our PR and event marketing focuses on fostering trust, relationships and connection as one coherent strategy.
Earning you space with your customers
PR drives credibility by getting the right information in the right channels, through the right voices. Events extend that into physical spaces for authentic customer and community engagement. It’s all driven by the same audience intelligence that fuels your media and creative.
Case Studies
When PR and events are connected to the same strategy driving your paid media and creative, the brand shows up consistently everywhere your audience looks.
Always-On PR for RWC
RWC faced supply chain pressure and limited news in fiscal 2022, trade coverage kept them visible and customers engaged.
Tankless Truths Built. Myths Busted Across Channels.
Rinnai needed to cut through stubborn myths about tankless water heaters that were impacting adoption among plumbing professionals. Influencer activations put trusted voices behind tankless truths, educating pros and driving awareness.Earned media doesn’t happen. It’s cultivated.
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Corporate and Executive Communications
We cover communications strategies that extend brand reputation at the organizational level: corporate comms, executive visibility, thought leadership positioning, media training, and internal comms. This builds credibility within industry communities, trade media, and B2B networks where peer authority matters.
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Media Relations and Message Development
We manage media outreach, press materials, spokesperson preparation, and earned coverage strategy across national, regional, and trade media.
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Integrated Communications Strategy
Our earned media strategies are built in coordination with paid media planning, social content, and creative, so the narrative is consistent and each channel reinforces the others. External mentions and coverage also optimize your brand for search and answer engine responses.
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Consumer and Corporate Event Activations
From product launches and consumer activations to corporate events and red-carpet moments, we plan and executes every detail. We build connections with influencers who can support your brand online and in person.
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Tradeshow and B2B Event Management
We manage booth design and management, pre-show outreach, on-site engagement strategy, and post-show follow-up, so the investment in floor space translates into a measurable pipeline, not just foot traffic.
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Reporting, Insights, and Optimization
We build reporting and analysis into PR and event programs by tracking earned media coverage, share of voice, event engagement metrics, and sentiment signals.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Brunner’s PR practice covers corporate communications, executive and internal communications, employee engagement, brand communications, media relations, message development, media training, thought leadership, strategic partnerships, and awards program management. The practice is run as an integrated communications discipline — not a standalone media outreach function — meaning PR strategy is built in coordination with the paid media plan, creative brief, and social strategy to ensure the brand narrative is consistent across every channel.
Brunner approaches event marketing as a brand experience discipline, not a logistics function. Planning and execution, venue and vendor management, and travel and logistics are all handled — but the work begins with the brand strategy and audience intelligence that defines what the event needs to accomplish, who it needs to reach, and what it needs to make them believe. Reporting, insights, and optimization are built into every engagement so the program improves over time and the investment can be justified at the executive level.
Yes — and the integration is a material advantage. When PR and event strategy are managed by the same team, working from the same audience intelligence and brand narrative, the tradeshow appearance generates the press release that feeds the social content that supports the paid campaign. The disciplines reinforce each other instead of operating in parallel with separate agencies and separate briefs.
PR performance is tracked through earned media coverage volume, share of voice, sentiment analysis, message pull-through, and tier-one outlet placement. Event performance is measured through attendance, engagement metrics, lead generation, post-event sentiment, and pipeline attribution where applicable. Both disciplines use Brunner’s intelligence infrastructure to ensure reporting is consistent with the metrics framework governing the rest of the marketing program.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
