Social Media Marketing for Relevance, Community & Growth
Social media marketing helps brands engage in consistent content, active community management, and the conversations that matter most to their audience.
Showing up is easy. Staying relevant takes work.
Any brand can publish content. Building a community requires intention, consistency, and responsiveness. Every post, reply, and conversation should reinforce what the brand stands for and strengthen its connection to the people it serves. The result is stronger relationships, greater visibility, and a brand presence that stays connected between campaigns.
Case Studies
A social presence that reflects your brand accurately, responds to your audience genuinely, and connects to your broader marketing system is worth more than reach alone.
Social proof. Literally.
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Social Media Strategy
Before content is produced or a calendar is built, we establish the strategic foundation: platform priorities, audience definition, brand voice standards, content pillars, and KPIs that connect social performance to business outcomes.
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Editorial Calendar Development
We map content themes, campaign moments, cultural hooks, and platform-specific cadence into a calendar that keeps the brand present without burning out the team or the audience.
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Publishing, Monitoring, and Community Management
We handle scheduling, publishing, and the real-time work of managing what happens after you post. Comments, questions, DMs, and brand mentions are responded to with the voice of the brand.
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Social Listening
We monitor brand mentions, category conversations, competitive signals, and sentiment shifts — surfacing the intelligence that shapes smarter content, faster responses, and a comms strategy that stays ahead of the conversation.
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Integrated Social and Paid Coordination
Organic and paid social are stronger together. We coordinate content strategy and audience intelligence across both disciplines, so the organic voice and the paid message reinforce each other. We work closely with our influencer marketing team to bring in the right partners to amplify your brand.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Brunner’s organic social media practice covers social media strategy, editorial calendar development, content production, publishing, community management, and social listening. While distinct from paid social and influencer, we stay connected so brand voice, audience relationships, and the day-to-day presence feel authentic and build trust over time.
Paid social is a media investment — targeted, optimized, and measured against conversion and reach goals. Organic social is a brand investment — built around voice, community, and the quality of the relationship between a brand and its audience. Both are coordinated to reinforce each other and integrate with influencer partnerships.
Social listening is the practice of monitoring what people say about your brand, your category, and your competitors across social platforms — not just when they tag you, but across the broader conversation. At Brunner, social listening feeds directly into marketing intelligence to fuel content strategy, brand tracking, and communications planning, so your marketing responds to what the market is actually saying rather than what internal teams assume it believes.
Social media performance at Brunner is measured against business objectives, not just platform metrics. We track brand sentiment, community growth, content resonance, share of voice, and audience retention — and connect those signals to the broader brand tracking and intelligence infrastructure that informs the rest of the marketing program. Follower counts are a starting point, not the goal.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
