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Press Release: BRUNNER Continues to Rack Up Awards at 2017 Pittsburgh AdFed ADDY Awards Show

Agency Takes Home 23 ADDYs Read More

Press Release: BRUNNER Claims Best of Show and Nine Other Awards at 2017 Atlanta ADDY Awards Show

Fresh off creating AdWeek’s #1 Super Bowl ad, Atlanta agency BRUNNER continued its momentum by dominating the 2017 Atlanta ADDY Awards Show. Read More

Press Release: 84 Lumber Releases the Rejected Ending to Super Bowl Commercial at Journey84.com

The original ending, including the wall originally rejected by FOX, is made available online. Read More

Press Release: 84 Lumber to Create First Super Bowl Ad.

Company is launching recruiting campaign focused on its industry-leading management trainee program in 2017. Read More

8 Digital Marketing Stats From This Week That Caught Our Eye

Super Bowl LI has dominated the digital marketing data conversation this week. Check out the eight stats that grabbed our attention eye below. Read More at Ad Week

The 5 Best Ads of Super Bowl LI

One big question going into Super Bowl LI was whether advertisers would offer viewers a release from the suffocating political tension of the times, or try to address the issue of the country’s divisiveness head on. In the end, they did both. Read More at Ad Week

Super Bowl Commercials: Budweiser Clocks Most YouTube Views, 84 Lumber Ad a Surprise Hit

YouTube users collectively spent more than 350,000 hours watching Game Day ads on Super Bowl Sunday, the Google-owned video site revealed Monday. Read More at Variety

How 84 Lumber Won The Super Bowl

There were a few notable gems. I was touched by Honda’s yearbook, though I’m a sucker for any kind of “follow your dreams” narrative. Overall, they were pretty standard: uplifting and dotted with celebrities, which is always a win. But nobody was expecting 84 Lumber’s arrival. Read More at The Huffington Post

The Internet Loved Those Political Super Bowl Ads

With less than 10% of the Super Bowl broadcast dedicated to the actual playing of the game and over twice that much time--or 24%--devoted to ads, it’s safe to say that advertisers were in just as heated a competition as the Patriots and Falcons. Read More at Forbes

Super Bowl ad about immigration draws attention to tiny Eighty Four, Pa.

EIGHTY FOUR, Pa. — All it took was a few minutes of lush, expensive, emotional advertising during the Super Bowl to pull this little town in the far southwestern corner of Pennsylvania into the center of the national debate on immigration. Read More at The Washington Post

The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice

Which Super Bowl ads won the game? Depends who you ask. Ad Age Executive Editor Nat Ives offers his opinions in his complete Super Bowl LI Ad Review. Kia's "Hero's Journey" tops USA Today's Super Bowl Ad Meter. And according to you -- well, have you answered our poll yet? Read More at Ad Age

84 Lumber responds to controversy (and confusion) over its Super Bowl commercial

A Pennsylvania building supply company made a big splash on the Super Bowl Sunday with a commercial Fox deemed "too controversial for TV." Read More at Los Angeles Times

84 Lumber Ad Makes a Splash at Super Bowl

There were plenty of talked-about moments from Super Bowl LI: the Patriots’ unprecedented second-half comeback, Lady Gaga’s epic mic drop during the glittery halftime show and, of course, the weighty ad from 84 Lumber. Read More at Pittsburgh Magazine

84 Lumber's ad resonates long after Super Bowl

A day after the Super Bowl, it was clear that building supply company 84 Lumber was successful in starting a conversation with its ad depicting a Mexican mother and her daughter on a harsh journey to flee their homeland for a better life in the United States. Read More at Post-Gazette

Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz

84 Lumber's immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser. Read More at MarketingLand

84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers also opted to drive users to their own sites instead of to YouTube. Read More at SearchEngineLand

Watch the 84 Lumber Super Bowl Ad Everyone Is Talking About

It was a building materials company that made what will likely prove to be one of the most controversial — or at least talked-about — ads from Sunday night's Super Bowl game. Read More at Time

The 51st Annual Super Bowl on Social Media in 3 Charts

Super Bowl 51 is over, and the mentions have been counted. While the Patriots got the trophy, we have discovered the real winners of the Super Bowl. Read More at BrandWatch

What Is 84 Lumber Trying to Say About Mexican Immigration With This Super Bowl Ad?

84 Lumber, the building supplies company whose first Super Bowl spot was initially rejected by Fox for being too political, has released the revised version. Read More at Ad Age

Challenge for Super Bowl Commercials: Not Taking Sides, Politically

The Super Bowl is a popular destination for commercials showcasing premium water, candy and beer — but politics can make it a difficult forum. Read More at The New York Times

Super Bowl Ads Walk Tightrope in Politically Charged Times

This year is particularly fraught, as the furor whirls around President Trump’s order suspending immigration from seven nations Read More at The Wall Street Journal

Super Bowl Ad to Kick Off Hiring Spree: Lumber retailer to use 90-second spot during the game as recruitment tool

Advertisers like PepsiCo and Budweiser spend millions pushing their products to Super Bowl viewers. A southern Pennsylvania building-supply chain is doing something a little different this year. Read More at The Wall Street Journal

Super Bowl ads toned down by Trump's shadow?

Donald Trump appeared in a Super Bowl ad five years ago, where he was outsmarted by a Century 21 agent. Read More at USA Today

From the ground up: 84 Lumber’s expanded store openings create demand for management trainees

The view from 84 Lumber Co. headquarters has been getting rosier over the past several years. Read More at Observer-Reporter

Super Bowl Ads Reflect America’s Conflicted Sentiments

The match-up for Super Bowl LI has been set, with the New England Patriots squaring off against the Atlanta Falcons — but the commercial lineup isn't as clear. Read More at NBC News

To Stand Out at Super Bowl 51, Ads Are Going for Stunts

Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game. Read More at Associated Press

Super Bowl commercial rejected by Fox because it featured border wall, according to ad agency

Looking to keep politics separate from football, Fox Sports recently rejected a Super Bowl commercial because it included an image of a border wall, according to the ad agency. Read More at New York Daily News

84 Lumber Preps Super Bowl Spot

Building materials supplier 84 Lumber is throwing its hat into the Super Bowl ring for the first time. Read More at MediaPost

84 Lumber goes back to drawing board to redo Super Bowl ad after Fox Sports rejection

The first version of a 90-second ad that 84 Lumber plans to air during this year’s Super Bowl was sacked this week by Fox Sports due to its political overtones. Read More at Pittsburgh Post-Gazette

Fox nixes Super Bowl ad depicting ‘controversial’ border wall: Report

Fox has rejected a Super Bowl LI ad for a Pittsburgh-based building supply company because a border wall depicted in the ad was seen as too “controversial,” according to the advertising company that created the spot. Read More at The Washington Times

Fox rejects Super Bowl ad featuring border wall

Super Bowl LI is still 18 days away, but Madison Avenue’s TV ad controversy game has already started. Read More at New York Post

Brunner Issues Statement on Fox Rejecting 84 Lumber Super Bowl Spot

Yesterday, we wrote about Fox Sports allegedly rejecting Pittsburgh-agency Brunner’s 90-second Super Bowl spot for first-time big game advertiser 84 Lumber. Read More at AgencySpy

Fox nixes Super Bowl ad with 'controversial' wall

Fox rejected a Super Bowl commercial that featured a wall, in an apparent reference to the one President-elect Donald Trump says he'll build along the U.S. border with Mexico. Read More at CNN Money

84 Lumber Forced To Change Super Bowl Ad Over Controversial Political Statement

The first national Super Bowl ad for 84 Lumber will not appear during the game the way it was intended. Read More at CBS Pittsburgh

Fox Rejects Super Bowl Ad That Depicts a Giant Border Wall

Border walls and Super Bowl advertising don't mix, one family-owned construction supplies company seems to have learned. Read More at Ad Age

Fox rejected a construction company's Super Bowl ad because it was too political

Fox, this year's Super Bowl broadcaster, has rejected a big game ad from construction-supply company 84 Lumber because it was deemed too political. Read More at Business Insider

84 Lumber Explores Other Options After Fox Rejects Its 'Political' Super Bowl Ad

Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super Bowl LI. Read More at Adweek

Marketing Magic: 84 Lumber does a Super Bowl spot

The creative is still, well, in the process of creation, but one of our own will be featured in a big way during this year's highly coveted Super Bowl commercial spots. Read More at HBS Dealer

84 Lumber will use 90 seconds during the Super Bowl as a recruiting tool

Football fans around the country who may not have heard of 84 Lumber will have 90 seconds to get familiar with the nation's largest privately held building materials supplier, thanks to a commercial the Washington County-based company plans to air during this year's Super Bowl just before half-time. Read More at Pittsburgh Post-Gazette

Construction Supplies Company Buys 90-Second Super Bowl Spot

In order to build up its workforce, a construction-supply company is hitting hard on the advertising hammer. Read More at Ad Age

Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

84 Lumber will promote job offerings. Read More at Adweek

These brands will be airing ads during Super Bowl 51

With Super Bowl LI just weeks away, The Drum has compiled a list of brands who have confirmed that they will be airing game day ads this year. Read More at The Drum

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