UX Design Services that Remove Friction
We built user-centered design into our practice over 25 years ago. Long before UX was a named discipline. That conviction shapes every engagement.
Useful. Usable. Appealing. In that order.
Most design projects start with how things look. Brunner starts with how they work and who needs to use them — grounding every engagement in user research and strategy before a visual decision is made. The result earns attention because it respects the user’s time, goals and requirements.
Case Studies
When the design starts and ends with the user, and the strategy connects through to development, you get a site that resonates with and engages your audience.
Composable CMS Powers Dairyland Relaunch
Dairyland needed a full website revamp to match a tough non-standard auto insurance market. We designed them a faster site, rooted in strategy and built for growth.
A Website Goodwill of North Georgia Could Count On
Goodwill of North Georgia had website traffic. What it needed was a design that activated that traffic for their mission.What UX done right looks like
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Information Architecture & Design
The structure of your site determines whether users find what they’re looking for or leave. We map content hierarchies, navigation logic, and page frameworks that serve the user’s intent at every level of the experience.
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Wireframe Development
Responsive low and high-fidelity wireframes translate strategy and research into testable, buildable structures, giving development teams a clear blueprint and stakeholders a concrete picture of the experience before design investment begins.
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UI Design & Branded Design Systems
Once the structure is validated, brand standards, accessibility requirements, and UX best practices come together in a UI design system that scales across the site consistently and holds the brand standard from the homepage to the deepest page in the architecture.
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ADA Compliance & Accessible Design
Accessibility is a legal requirement, a user right, and a ranking signal. Brunner builds ADA compliance and device responsiveness into the UX process from the information architecture stage — so the site serves every user and does not require a separate accessibility audit after launch.
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User Research & Consumer Insights
Every UX engagement begins with understanding who is using the site and what they need from it. We conduct the research that replaces internal assumptions with actual user behavior, so design decisions are grounded in evidence.
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Usability Testing
Structured usability testing with real users surfaces friction points, navigation failures, and comprehension gaps while there’s still time to fix them, reducing post-launch remediation costs and protecting the user experience on day one.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Brunner’s UX process starts with user research and consumer insights before any design decisions are made. We establish who the site needs to serve and what they need to accomplish, then move through information architecture, wireframing, usability testing (optional), and UI design in a structured sequence. Each stage is connected — research informs structure, structure informs wireframes, wireframes support visual design, and the final design system is built to hand off cleanly to development. The process is consultative and collaborative, involving client stakeholders at key decision points rather than presenting finished work for approval.
UX and SEO are connected disciplines at Brunner. A well-structured site with clear navigation, logical content hierarchy, and fast load times sends quality signals to search engines — particularly as Google’s ranking criteria weight page experience more heavily. Our sites are designed with SEO integration in mind: information architecture decisions consider crawlability and keyword mapping, content structure supports heading hierarchy, and usability standards that keep users engaged reduce bounce signals that negatively affect rankings.
Yes, and not as an afterthought. ADA compliance and WCAG accessibility standards are built into Brunner’s UX process from the information architecture stage — not reviewed and patched at the end of a project. This approach is more cost-effective, produces a better experience for all users, and reduces legal exposure. Accessible design also correlates with improved SEO, as many accessibility best practices overlap with technical search optimization requirements.
A UX design system is a documented, reusable set of UI components, design patterns, and brand standards that govern how every page of a site looks and behaves. Without one, sites accumulate inconsistency over time as different pages get updated by different teams or vendors. Brunner delivers a design system as part of every UX engagement — so the visual and interaction standards established at launch remain enforceable as the site grows, and new pages or features can be added without degrading the experience.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
