Paid Social Media for Audiences, Not Algorithms
When paid social starts with audience intelligence instead of platform tactics, it becomes one of the most precise and measurable investments in your marketing mix.
Reach the right people. Then give them a reason to act.
Paid social works best when audience insights, creative, and performance data operate together. We build campaigns around who your audience is, what motivates them, and where they're most likely to engage. From prospecting and retargeting to creative testing and optimization, every investment is designed with a purpose and measured against outcomes.
Case Studies
Spend without strategy falls flat. We help brands find the creative and platform mix that resonates and activates.
Go beyond impressions
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Paid Social Strategy and Planning
We build channel strategies grounded in audience behavior, business objectives, and the role paid social plays in the broader media mix. Defining which platforms earn budget, what each is responsible for, and how it connects to brand and performance outcomes.
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Audience Development & Targeting
Our targeting frameworks combine first-party data, platform audiences, lookalike modeling, interests, and behavioral signals, to make sure we’re reaching the right person at the right moment. We continuously optimize and evolve based on data to improve audience quality and campaign performance.
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Platform Expertise & Certifications
Our deep platform expertise helps us recommend the most effective mix to capture your audiences’ attention and engagement. We’re certified partners for some of the most popular platforms including TikTok and Meta, so we know how to build and place powerful posts where they will drive the most impact.
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Creative Intelligence, Testing & Optimization
Effective paid social depends as much on creative quality and resonance as audience targeting. AdSkate, our creative intelligence platform, allows us to analyze visual assets, messaging, formats, attention drivers, emotional response, and creative effectiveness to identify opportunities before and during deployment.
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Paid Social Buying & Management
We manage campaigns from launch through optimization, continuously evaluating audience performance, bidding strategies, placements, and budgets as market conditions and platform algorithms evolve. We can also run real-time AB and multivariate tests in platform,
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Paid Social Analytics & Reporting
We build frameworks tied to business outcomes, not vanity metrics. Connecting platform performance to broader marketing measurement helps brands understand what paid social contributes and where incremental value is being created.. With attribution modeling, incrementality analysis, and monthly reviews, we translate data into strategic adjustments.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Brunner provides end-to-end paid social media services across every major platform — including strategy and planning, media buying and campaign management, audience development and targeting, creative strategy and testing, and analytics and reporting. Every program is built around the client’s specific business objectives, with platform-certified experts managing execution from initial setup through ongoing optimization.
Brunner measures paid social against the business outcomes clients care about most, not just platform delivery metrics. Depending on campaign objectives, that may include leads, sales, customer acquisition, engagement, awareness, or revenue contribution. Our measurement approach combines platform analytics, attribution modeling, incrementality analysis, and cross-channel reporting to understand both performance and business impact. Through MAXIMUS, clients gain visibility into how paid social contributes alongside search, programmatic, CTV, and other marketing investments.
Brunner treats paid social as a performance discipline, not a media placement service. That means strategy is built before a dollar is spent, creative is developed and tested specifically for each platform’s feed environment, audience targeting compounds over time as first-party data and lookalike models mature, and analytics are structured to drive decisions — not just report delivery. For clients like Penske, the result has been a consolidated, high-performing paid social program that outperforms what fragmented in-house or agency management produced previously.
Paid social works best when it is planned as part of a unified media strategy rather than in isolation. Brunner connects paid social audience intelligence to paid search, programmatic display, and OTT planning — so targeting, messaging sequencing, and budget allocation are coordinated across channels. Awareness built through broadcast or OOH is reinforced through paid social retargeting. Performance data from paid social informs creative and audience decisions across the full media mix.
Both matter, but creative has become an increasingly important driver of performance. Advanced targeting helps brands reach the right audience, but successful campaigns also require messaging and creative that capture attention and motivate action. Brunner combines audience intelligence, platform expertise, and creative analytics to optimize both sides of the equation.