Adskate. Score your creative before it runs.
Most creative decisions are made on instinct and validated by spend. AdSkate reverses that —scoring creative against 1,000+ synthetic audiences before your dollars go live.
What works in market starts with what you test.
AdSkate evaluates every creative element the way a real audience would—copy, image tone, color scheme—pinpointing exactly what to adjust and why. That’s creative risk reduced before a dollar is committed.
YellaWood® Turned a Commodity into a Category Leader
Lumber isn’t exactly an emotional purchase. Until it is. A single campaign made YellaWood® the #1 brand of pressure-treated pine and earned every metric to prove it.
The Home Depot Rental: One Stop Shop. Record-Setting Results.
The Home Depot Rental: One Stop Shop. Record-Setting Results.What You Get
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Persona Insights
Identify the personas most aligned with your brand before creative development begins.
AdSkate surfaces the audience fit that informs messaging, tone, and visual direction from the start. -
Synthetic Audience Testing
Test your ad creative across 1,000+ synthetic audiences. See how different segments respond and adjust the work before spending decisions lock in.
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AI Creative Scoring
Every creative asset receives a scored assessment across visual representation, tone and language fit, and cultural relevance — so you enter the market knowing exactly where your creative stands.
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Creative Element Analysis
Primary ad copy, image tone, and color scheme are each evaluated independently — giving you element-level performance signals, not just an overall score, so optimization has a clear direction.
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Optimization Recommendations
AdSkate’s generative AI capability translates scoring into creative direction — producing recommendations based on what the analysis reveals, so the path from insight to improved creative is direct.
AdSkate inside MAXIMUS
AdSkate operates inside MAXIMUS at the Activation stage — where research and planning intelligence is already available. Creative scoring feeds directly into campaign decisions without a separate workflow, keeping the intelligence loop closed.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
AdSkate is Brunner’s AI-powered creative analytics tool — built to score ad creative against synthetic audiences before launch. It evaluates primary ad copy, image tone, and color scheme, and generates audience scores across visual representation, tone and language fit, and cultural relevance. The output is a clear, actionable picture of how your creative will likely perform — and exactly what to adjust before it runs.
AdSkate tests your creative across 1,000+ synthetic audiences — models built from research, cultural data, and open-source content. Rather than waiting for in-market results, you see how different segments respond to your creative before launch, so targeting and creative decisions can be refined before spend is committed.
AdSkate evaluates each creative element independently — primary ad copy, image tone, and color scheme — and gives each its own performance signal. That means optimization can be directed at the specific element driving underperformance rather than at the creative as a whole.
AdSkate is built to integrate with your platform of choice — so the analysis it produces connects directly to the tools and workflows your team already uses. The intelligence doesn’t require a separate system; it feeds into the campaign environment already in place.
AdSkate operates inside MAXIMUS at the Activation stage — where intelligence from research and planning is already available. Creative scoring feeds directly into campaign decisions without a separate workflow, so the loop between creative analysis and campaign execution stays closed.
AdSkate’s AI-driven analysis has produced measurable creative performance improvements: +21% CTR through primary ad copy optimization, +15% ROAS through image tone refinement, and +22% more clicks through color scheme adjustments. Clients using AdSkate have also seen a 55% boost in conversions and report cutting creative testing time in half.