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April 2, 2012
Snotsuckers and the Power of Social Commerce
Social commerce is the hotness for 2012, but in fact, it’s nothing new. Word of mouth has always informed purchase decisions, but never has social influence been so ubiquitous as now, the era of social media. Facebook and Twitter (and more recently, Pinterest) have turned shopping into a beyond-family-and-friends affair, igniting instant feedback and opening [...]
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March 14, 2012
SXSW Interactive 2012 Wrap-up
The 2012 South By Southwest Interactive Conference is over, and I would have to say that this year stands out as one of the better SXSW conferences that I've attended. The team at Brunner has spent the last five days immersed in information, creativity and inspiration which we are all excited to share with our agency and our clients, as well as weave into our work in the coming months. And that is really the reason that I've come here over the years - to find inspiration.
And this year, as every year, a number of key messages have been echoed again and again by the speakers, panelists and attendees of the conference. So read on to see a few of the main ideas that I'm leaving Austin with in 2012...
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March 14, 2012
Technology’s Spiritual Side
It’s 4:30 in the morning and I’m on my way home from my first SXSW. I’ve been dazzled by new technologies, pondered the role of the ad agency and found new ways to think about how we brand products for our clients. But perhaps the most interesting take-away was the under-current of spirituality. As we [...]
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