Brother AdSkate Case Study

Brother’s Creative, Decoded by AI

Our AdSkate AI found the signals behind performance.

  • +49%

    CTR improvements

  • -67%

    CPC reduction

At a Glance

Client
Brother
Engagement
Campaign Creative Analysis
Intelligence
AdSkate
Duration
1 Year
Creative Analyzed
15 Ads, 118 unique identified attributes

Overview

Brother wanted more than a creative audit. It wanted truth it could act on.

We put AdSkate to work on the campaign’s ads and pulled apart the visual and messaging choices shaping performance, from image tone and background context to product focus and calls to action.

The result was a clearer read on which creative signals helped Brother earn attention and which ones diluted it. That kind of clarity turns creative from opinion into proof. 

The Goal

Brother wanted data-driven insight into which creative attributes moved campaign performance, so it could understand what drove stronger engagement and purchase outcomes.

The Challenge

The campaign needed a clean read on performance across multiple creative variables. Brother had 15 ads in static and video formats, 118 identified attributes, and a year’s worth of activity to make sense of. The question was simple. Which visual and messaging choices actually mattered? 

The Solution

We used AdSkate to examine Brother’s ads and campaign data as one connected system. It identified patterns across objects and products, visual tone, messaging themes, environments, and imagery style.

That let us see which combinations built momentum and which ones fell flat. Home and office settings, vibrant tones, and specific printer use-case messaging all emerged as stronger signals. 

A person using a copier

The Proof

Brother’s ads showed stronger performance when they featured workspace environments, vibrant color tones, and clear product use-case messaging. Product-only visuals and broad messaging underperformed. The pattern was consistent enough to explain, not just celebrate. 

A person using a copier

Goodwill of North Georgia Website

A Website Goodwill of North Georgia Could Count On

Goodwill of North Georgia had website traffic. What it needed was a design that activated that traffic for their mission. 

  • +32%

    YoY growth in CTA engagement

  • +48%

    YoY growth in find a location

  • +13%

    YoY growth in job searches

At a Glance

Client
Goodwill of North Georgia
Engagement
UX & Web Design, We Development
Project
Website Redesign and CMS Modernization 
Focus
Improve backend functionality and frontend performance

Overview

The new site did more for visitors and asked less of the team keeping it running.

Goodwill of North Georgia had a website that brought traffic, but not enough value. For a nonprofit, that gap has a real cost: time, people, and budget pulled away from the mission. 
 
Brunner took a holistic view and rebuilt the experience from the ground up, not just the surface.

The Goal

Give Goodwill of North Georgia a website that does more than attract visitors, one that was easier to manage, more useful to the people it served, and more aligned with the organization’s mission. 

  • Visitor Experience

    Make the site more useful to the people visiting it, whether they were looking for a location, a job, or a way to donate. 

  • Team Empowerment

    Give the GNG team the ability to manage and update the site without relying on developers or outside support. 

The Challenge

The site was bringing in traffic, but it wasn’t creating the value visitors needed. At the same time, the effort required to maintain it was pulling time and resources away from Goodwill of North Georgia’s core work. 

The Solution

Brunner took a holistic view of the website and built a better operating system around it. We refreshed the design, improved the content management system, and gave GNG the ability to update the site without developers or outside support. We also automated key content areas, including real-time event content, so the team could spend less time on upkeep and more on serving the mission. 

An opened laptop in a Goodwill of North Georgia store. Laptop has Goodwill of North Georgia website in the browser.

The Proof

The new website produced clear year-over-year gains in site engagement. It was a sharper experience for visitors and a simpler one for the GNG team to manage.

Goodwill of North Georgia homepage with "Employing People, Improving Lives" mission banner
Goodwill of North Georgia Our Mission and Technology Careers Program pages
Goodwill of North Georgia Career Centers page with training, job seeker, and facility services sections
Goodwill of North Georgia donation guidelines page and success stories/donation pages

ZEP Case Study

ZEP Wins Consumer Attention

Leveraging microinfluencers to reintroduce a professional cleaning brand to consumer audiences through real-life settings.

  • 10.8M

    impressions

  • 716K

    video views

  • 46K

    engagements

At a Glance

Client
Zep
Engagement
Influencer & Paid Social Boost
Focus
Introducing B2B product to B2C audience

Overview

Brunner put pros to the test to showcase ZEP’s product portfolio and efficacy across a range of use cases.

ZEP had spent more than 80 years building a reputation among professional cleaners, but consumer awareness of the brand was nearly nonexistent.  

We used microinfluencers across categories such as landscaping, home remodeling, hosting, and cooking to demonstrate product performance in authentic, everyday scenarios to build consumer awareness and consideration.

The Goal

Shift ZEP from a B2B-centric brand into a consumer-facing brand and build awareness and consideration among new consumer segments. 

The Challenge

ZEP products were well known and trusted in professional cleaning circles but had almost no awareness in the consumer market.

A close-up of a sparkling clean oven rack with the Zep logo and the text "NEXT LEVEL CLEAN".

The brand needed to redefine itself for a broader audience while maintaining credibility and proving product effectiveness in a way that felt authentic and relevant.

The Solution

We put pros to the test. Lifestyle and professional creators in landscaping, home remodeling, AirBnB hosting and cooking demonstrated ZEP products in real-life scenarios to highlight their performance and unique formulations. 369 brand assets were created to support awareness and consideration.

  • 369

    brand assets created to support awareness and consideration

The published content was then amplified through paid media to increase reach and visibility.

The Proof

The campaign delivered 10.8 million impressions, 716,000 video views, and 46,000 engagements. These results indicate strong awareness-building performance and meaningful interaction with ZEP’s new consumer-focused messaging.