Brother AdSkate Case Study

Brother’s Creative, Decoded by AI

Our AdSkate AI found the signals behind performance.

  • +49%

    CTR improvements

  • -67%

    CPC reduction

At a Glance

Client
Brother
Engagement
Campaign Creative Analysis
Intelligence
AdSkate
Duration
1 Year
Creative Analyzed
15 Ads, 118 unique identified attributes

Overview

Brother wanted more than a creative audit. It wanted truth it could act on.

We put AdSkate to work on the campaign’s ads and pulled apart the visual and messaging choices shaping performance, from image tone and background context to product focus and calls to action.

The result was a clearer read on which creative signals helped Brother earn attention and which ones diluted it. That kind of clarity turns creative from opinion into proof. 

The Goal

Brother wanted data-driven insight into which creative attributes moved campaign performance, so it could understand what drove stronger engagement and purchase outcomes.

The Challenge

The campaign needed a clean read on performance across multiple creative variables. Brother had 15 ads in static and video formats, 118 identified attributes, and a year’s worth of activity to make sense of. The question was simple. Which visual and messaging choices actually mattered? 

The Solution

We used AdSkate to examine Brother’s ads and campaign data as one connected system. It identified patterns across objects and products, visual tone, messaging themes, environments, and imagery style.

That let us see which combinations built momentum and which ones fell flat. Home and office settings, vibrant tones, and specific printer use-case messaging all emerged as stronger signals. 

A person using a copier

The Proof

Brother’s ads showed stronger performance when they featured workspace environments, vibrant color tones, and clear product use-case messaging. Product-only visuals and broad messaging underperformed. The pattern was consistent enough to explain, not just celebrate. 

A person using a copier

ESA One view

ESA Display & OTT Cuts Costs, Grows Conversions

OTT and retargeted Display worked as one system within the more cost-effective OneView platform to drive savings and engagement.

  • +317%

    Increase in impressions

At a Glance

Client
Edgar Snyder & Associates
Engagement
Display & OTT
Platform
Roku OneView
Focus
Cost-effective conversions

Overview

Edgar Snyder & Associates needed media that could do more than chase reach.  

Programmatic display wasn’t carrying its weight. It cost too much and converted less effectively than the rest of the mix. 

By shifting display buying from DV360 to Roku’s OneView, we decreased CPMs so budget could go farther. Then we used OTT to create the first touch and retargeted exposed users on their other devices. That connected system tied creative and media together with cleaner data and better sequencing. 

The Proof

The shift to OneView and its lower costs drove a 317% increase in impressions, with CPM dropping from $5.25 in DV360 to $1.70 in OneView.  

  • +317%

    Increase in impressions

  • +120

    Increase in conversions across live chat sessions and calls

  • -39%

    Cost per conversion

The Goal

ESA wanted to raise awareness and drive more conversions — specifically live chat sessions and phone calls — while making programmatic display more cost effective.

The Challenge

Programmatic display was expensive and underperforming compared with other media in the mix. ESA needed a smarter way to create more conversion opportunities without paying more for each one.

The Solution

We moved display buying from Google Stack (DV360) to Roku’s OneView, which relied more on first-party data and less on third-party cookies. We ran OTT ads through OneView, then retargeted people who had seen the ad with Display on their other devices.

A person holding a remote pointing at a tv with a dashboard displaying

The new structure leaned on better qualified first-party data and multiple touchpoints, which made the buy more targeted and more efficient. The outcome: more impressions, more conversions, and lower cost per conversion. 

Edgar Snyder GSTV Case Study

Fueling Trust & Leads with a Smarter Media Mix  

Holdout test proves GSTV reached auto accident victims at the pump.

  • 106%

    Increase in lead volume in target markets

At a Glance

Client
Edgar Snyder & Associates
Engagement
OOH, Display
Format
15-second video ads at gas pumps
Focus
Improve reach to target market

Overview

GSTV helped get them in front of their audience ― frequent drivers ― in their daily lives ― at the gas pump.

As larger, national competitors with big advertising budgets saturated the market across the same traditional media, regional Edgar Snyder & Associates were losing ground.

The Goal

Reach target audience of frequent drivers more directly to drive up leads. 

  • Leads

    With national competition, fewer leads were coming in for motor vehicle accident representation.

  • Targeting

    With third-party cookie deprecation and persistent ad fraud, we needed a new way to reach the right people. 

The Challenge

Competition, ad fraud and cookie deprecation were making it more difficult to reach Edgar Snyder & Associates’ target audience in a cost-effective manner. Traditional media was getting more expensive, impacting their ability to maintain their spot as top choice for motor vehicle accident representation.  

The Solution

Brunner saw an opportunity to do more than just shift spend: it launched a real-world experiment. The team implemented a geo-targeted holdout test across 24 similar markets. In 12 of them, Brunner ran the client’s usual evergreen media plan. But in the other 12, a new media plan was deployed that heavily leveraged GSTV — a media platform that directly reaches people at the pump.

15-second video ads were delivered at gas pumps during fueling, using compelling client testimonials to drive engagement. This high-impact, no-waste environment ensured the law firm’s message was seen exclusively by drivers.  

The Proof

Lead volume substantially increased in the markets that ran the GSTV creative. Meanwhile, in the non-GSTV markets, lead volume actually dropped 12% over the same period. The lift was compelling enough to make GSTV a permanent fixture in the law firm’s media strategy, helping them stay visible, competitive, and connected to the clients they serve right where it counts.