Brunner Wins 8 PRSA Renaissance Awards, Including 2 Best in Show

Best in Show Winners:

Renaissance Award Winners:

• Church’s Texas Chicken – “Get Spicy” Block Party (Campaign, Social Media)
• Church’s Texas Chicken – “Get Spicy” Integrated Campaign (Campaign, New Products & Services Communications)
• Church’s Texas Chicken – “Get Spicy” Block Party Social Videos (Multimedia Content / Social Videos)
• Dairyland – “We Get Riders” (Campaign, Influencer Relations)
• WesBanco – Empowering Small Businesses to Take Control of Their Financial Futures: WesBanco Business Banking Blogs (Written Content / Blog)

Award of Merit Winner:

• WesBanco – Strategic Financial Empowerment for Small Businesses (Audience-Centric Content Campaign)

About the Winning Campaigns

Church’s Texas Chicken

Church’s Texas Chicken launched its “Get Spicy” campaign to reignite excitement around spicy new menu items. By tapping into local block parties and social media buzz, the campaign fostered community connection and celebrated the joy of flavor, driving engagement across all channels. The campaign spotlighted real customers and authentic reactions, amplifying engagement through user-generated content and influencer partnerships.

WesBanco

WesBanco’s commitment to empowering small businesses drove a content strategy focused on financial education. We created 12 targeted blog posts covering cash flow, financial literacy, and growth funding, positioning WesBanco as a trusted financial partner. Supported by paid social and audience-specific messaging on Meta, LinkedIn, and Display, the campaign reinforced WesBanco’s dedication to helping businesses thrive.

Dairyland

To expand Dairyland’s reach nationwide, we launched an influencer campaign that connected with motorcycle riders. Partnering with key influencers, we positioned Dairyland as the go-to insurance provider by creating content that highlighted the brand’s affordable, reliable coverage and resonated with the riding community’s values.

The 2025 PRSA Pittsburgh Renaissance Awards celebrated the region’s top communicators and creative campaigns, highlighting the most innovative marketing, communications, and public relations work from the past year. We’re honored by this recognition and excited to keep pushing boundaries in 2025!