ZEP Case Study

ZEP Wins Consumer Attention

Leveraging microinfluencers to reintroduce a professional cleaning brand to consumer audiences through real-life settings.

  • 10.8M

    impressions

  • 716K

    video views

  • 46K

    engagements

At a Glance

Client
Zep
Engagement
Influencer & Paid Social Boost
Focus
Introducing B2B product to B2C audience

Overview

Brunner put pros to the test to showcase ZEP’s product portfolio and efficacy across a range of use cases.

ZEP had spent more than 80 years building a reputation among professional cleaners, but consumer awareness of the brand was nearly nonexistent.  

We used microinfluencers across categories such as landscaping, home remodeling, hosting, and cooking to demonstrate product performance in authentic, everyday scenarios to build consumer awareness and consideration.

The Goal

Shift ZEP from a B2B-centric brand into a consumer-facing brand and build awareness and consideration among new consumer segments. 

The Challenge

ZEP products were well known and trusted in professional cleaning circles but had almost no awareness in the consumer market.

A close-up of a sparkling clean oven rack with the Zep logo and the text "NEXT LEVEL CLEAN".

The brand needed to redefine itself for a broader audience while maintaining credibility and proving product effectiveness in a way that felt authentic and relevant.

The Solution

We put pros to the test. Lifestyle and professional creators in landscaping, home remodeling, AirBnB hosting and cooking demonstrated ZEP products in real-life scenarios to highlight their performance and unique formulations. 369 brand assets were created to support awareness and consideration.

  • 369

    brand assets created to support awareness and consideration

The published content was then amplified through paid media to increase reach and visibility.

The Proof

The campaign delivered 10.8 million impressions, 716,000 video views, and 46,000 engagements. These results indicate strong awareness-building performance and meaningful interaction with ZEP’s new consumer-focused messaging.