SEO Lift For MITSUBISHI Electric Trane
Technical fixes and content strategy worked as one system to move search performance.
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+29%
YoY lift in organic search traffic
At a Glance
- Client
- Mitsubishi Electric Trane HVAC US (METUS)
- Engagement
- SEO
- Focus
- Increase organic visibility for high-value, transaction-focused keywords
Overview
We treated technical SEO and content SEO as one connected system, because that’s how search actually works.
Mitsubishi Electric Trane HVAC US (METUS) already had solid organic visibility. But the site’s own code was holding it back. JavaScript barriers kept search engines from fully reading key product pages, capping how far that visibility could grow.
The Proof
Removing technical barriers and strengthening content signals moved the needle across the board. Over time, that showed up in the numbers:
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+51%
Increase in non-branded search visits from high-value terms
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+29%
YoY lift in top 10 keyword rankings
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+24%
YoY lift in top 3 keyword rankings
That’s what happens when technical access and content signals work from the same plan.
The Goal
METUS wanted to win more share of voice for high-value, transaction-focused searches, while also reaching prospects earlier in their journey.
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Visibility
Increase organic visibility for high-value, transaction-focused keywords
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Reach
Expand to connect with prospects earlier in their consideration
The Challenge
Our content marketing, SEO, and SEM teams worked together to read homeowner search behavior from the same system. We reviewed impression volume for the brand’s tools and equipment using SEM data to define product priorities.
Search engines also had trouble discovering and parsing some product-page content because of JavaScript roadblocks, which limited how fully the site could show up in search. We needed technical access and stronger content signals working together — not as separate fixes.
The Solution
We built a connected system across technical SEO, internal linking, and content:
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Technical SEO
Worked with METUS developers to remove JavaScript barriers so crawlers could find and read product-page content on mitsubishicomfort.com.
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Internal Linking
Strengthened the site’s internal linking so Google could better discover, index, and understand the full page set.
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Content & Metadata
Refined metadata, webpage elements, and site copy with the METUS marketing team to improve priority pages for valuable search terms across informational and product-focused content.
One connected system, built for search visibility, and the numbers that followed weren’t luck. They were structure.
