Argus. See Every Corner of the Market Before You Move.
Argus brings clarity to the decisions that happen before creative is built or media is bought — surfacing audience behavior, competitive positioning, and emerging trends in one place.
Most plans start with assumptions. Argus replaces them.
Argus combines social listening, competitor analysis, and creative intelligence into one market view. So the brief, the budget, and the media plan are built on what's actually happening, not what you assume is.
37 Point
Awareness lift
16 Point
Purchase intent lift
YellaWood® Turned a Commodity into a Category Leader
Read Full Case Study37 Point
Awareness lift
16 Point
Purchase intent lift
Lumber isn’t exactly an emotional purchase. Until it is. A single campaign made YellaWood® the #1 brand of pressure-treated pine and earned every metric to prove it.
What You Get
-
Social Listening
Argus tracks what your audience is reacting to across Facebook, Instagram, YouTube, Bluesky, and X/Twitter. It surfaces high-engagement content formats, value-led messaging trends, and emerging behaviors before they peak.
-
Competitor Analysis
Argus benchmarks how competitors are performing across channels — analyzing messaging and positioning, estimating spend and impression ranges, tracking creative volume and platform distribution, and
identifying the strategic gaps your plan can move into. -
Creative Intelligence
Argus surfaces what creative approaches are actually working in your category, so the direction your team brings to the brief is grounded in what the market is already responding to.
-
Optimized Targeting
The intelligence Argus surfaces — audience signals, competitive patterns, and creative trends — feeds directly into targeting decisions, so media investment is directed by what the market is telling you, not last cycle’s assumptions.
Argus inside MAXIMUS
Argus operates inside MAXIMUS at the Research and Planning stages — where market signals are translated into strategy before a dollar is spent. The intelligence it surfaces informs the media plan, the creative brief, and the audience targeting that governs everything downstream.
Frequently Asked Questions
Argus is Brunner’s market intelligence tool — built to surface the audience behavior, competitive landscape, and creative trends that inform every media and planning decision. It operates across three core capabilities: social listening, competitor analysis, and creative intelligence. Where AdSkate scores your creative before it runs, Argus builds the market picture that informs what gets made and where it runs.
Argus monitors audience behavior and content performance across Facebook, Instagram, YouTube, Bluesky, and X/Twitter — identifying high-engagement content formats, emerging trends in audience behavior, and strong responses to value-led messaging. The result is a real-time view of what your audience is reacting to before the brief is written.
Argus benchmarks competitor performance across channels by analyzing messaging and positioning, estimating spend and impression ranges, tracking creative volume and platform distribution, and identifying strategic gaps. The output gives your planning team a clear view of where competitors are active, where they are not, and where your plan has room to move.
Argus and AdSkate are complementary tools that operate at different stages of the MAXIMUS workflow. Argus works at the Research and Planning stages — surfacing the market intelligence that informs the brief, the media plan, and audience targeting. AdSkate works at the Activation stage — scoring your finished creative against synthetic audiences before it runs. Together, they connect market intelligence to creative performance in one continuous loop
Argus operates inside MAXIMUS at the Research and Planning stages — where market signals are translated into strategy before activation begins. The intelligence it surfaces feeds directly into the media plan and creative brief, so every downstream decision is grounded in what the market is actually telling you.
Argus tracks audience behavior and content performance across Facebook, Instagram, YouTube, Bluesky, and X/Twitter — covering the platforms where your audience’s reactions, trends, and content engagement patterns are most visible.