Emerging Millennial Home Owner Panel

By: Dave Sladack

June 8, 2016


BRUNNER is excited to announce the launch of our Emerging Millennial Home Owner Panel!

Why? Have you ever seen something a brand did and wondered, “What were they thinking?!” Well, millennials do…all the time. Brands are constantly talking about marketing to millennials, but how many actually take the time to talk to them, and really understand what makes them tick? Now that many of these millennials are buying homes, they are starting to bring the same disruption to the home improvement, appliance, yard care, and other categories that they brought to technology and retail.

This panel consists of millennial homeowners and home buyers and gives us a platform to actually ask them what they think. It gives them an opportunity to tell us what they want from brands. Millennials, by nature, want to help you understand what they’re thinking and wanting. This panel gives them the opportunity to do just that.

BRUNNER has started by gaining some concrete data that can apply to all channels… What are you looking for in a home? How did you find it? Where do you look for inspiration? Why did you pick that patio set? Sure, we have data and trend reports, but we haven’t gone into this with any preconceived notions. 

The resource is available to all BRUNNER clients. These brands have a platform to directly communicate with millennial homeowners about their product or service. Whether that be by asking questions or sampling a product, they’ll be able to go beyond white papers and surveys – they’ll get to talk to these customers directly.



Want to ask our millennial homeowners a question? Reach out to us at dsladack@brunnerworks.com




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