How do you “Do It?" Pt.3
August 23, 2016
DIY vs. DIFM – 3rd in a series of how consumers approach home improvement projects
August 23, 2016
Created a premium brand for a product that was becoming commoditized – which then helped it become acquired.
Going beyond the functional attributes to capture a higher order creative brand position.
Personalized home comfort zones that are brought to life through color and characters.
We offer a 4-pronged digital audit providing a comprehensive view of your brand's digital ecosystem. We'll analyze and report on the current health of your SEO, SEM, social media and website user experience. We'll compare it to your top 3 competitors and provide an analysis using the lens of a home/building products expert perspective.
Request a Free Digital Audit
Our home category team has the expertise to map market opportunities down to a household level, giving your brand and your dealer/contractor channels the edge to focus on the highest value targets.
Request Free Market Mapping
It's no secret consumers have questions about improving and maintaining their home. As an advertiser, the secret is how best to reach them and be the solution to their problem.
For 25 years, Brunner has drilled deep into the consideration cycle of the home consumer, and we've uncovered some incredibly valuable insights we'd like to share with you.
One of the most exciting and sought-after studies we've done recently has been on the effect of Native Advertising on the home and building products category. For this C-level study, we partnered with Forrester Research to determine best practices on optimizing placement and creating relevant content to use in the exciting area of Native Advertising.
We offer you this study for free, and look forward to discussing how we can leverage its insights for you.