We solve clients’ online marketing challenges with a data-driven approach to managing digital performance media channels and in driving revenue, ROI and online visibility and rankings. Lead by a team of industry veterans from one of the largest digital performance marketing / CRM agencies in the country we have extensive experience managing complex campaigns for small and medium sized businesses and enterprise-level companies like Penske Truck Rental, Mitsubishi Electric, MyMM’s and Time Inc.
Successful digital performance marketing planning isn’t just about getting eyeballs, it’s about getting the right ones to notice you with the right message at the right time. So we combine search engine optimization (SEO), search engine marketing (SEM), paid social, display media and email marketing into one team, which helps us advise clients on which channels to focus on for optimum ROI. It also allows us to use data to identify the intent of a query, to deliver content that is contextually relevant to the users’ need at specific moments in time.
Micro-moments are critical touchpoints within today’s consumer journey. Since we can take action on any need or curiosity at any time (be it on a desktop or mobile device), the consumer decision journey has evolved into hundreds of tiny decision-making moments at every stage of the funnel. These micro-moments, the moments when we turn to a device to find information and to take action on whatever we need or want, are loaded with intent, context, and immediacy. We excel at helping brands anticipate the micro-moments for users in their industry and in developing strategies to ensure they’re there to help when those moments occur.
Giving clients the best ROI is in our DNA. We strive to get the right eyeballs the right message at the right time – maximizing your ROI. Our core philosophy of test > learn > optimize > repeat ensures optimal performance and continuous quality assurance. With our measurement and analytics capabilities, our proprietary Performance HQ platform and Velocity Journey, Attribution and Performance Management engine, we can offer best-in-class performance and measure the ROI of every media dollar our clients spend.