-- three individuals whose exuberance for the field of digital media and data analytics is only surpassed by their experience. Kevin and Dan were instrumental in the success of nationally recognized search marketing firm IMPAQT. While Pat previously served as Senior Vice President at PNC Bank overseeing customer engagement strategy and advanced analytics, as well as a vice president of analytics and data science at several marketing agencies.
Dan’s 20 years of marketing experience includes business development, digital and technical strategy as well as SEO/SEM strategic planning and consulting. He has worked on notable national and global brands such as Mercedes-Benz, Toyota, Comcast and Office Depot.
Kevin has specialized in SEO/SEM, data integration and analytics for most of his 20+ year career. Dynamic and results-driven, Kevin has applied his passion for data metrics and performance marketing for clients such as USAA, Penske, Office Depot, Komen and Tiffany.
With a Ph.D./M.A. in political science (specialty: statistics, election campaigns), Pat has been a leader in applying analytical strategies and technologies in the area of customer engagement. He thinks like a scientist, but communicates like a marketer with a passion for online UI/UX and decision analytics. Pat has driven business for accounts such as JP Morgan-Chase, Discover Card, Bose and Harry & David’s.